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Devil Costume

Fail

Shoppers spend only $28K a year here, so Devil Costume is a Fail.

Flapen Score
46
46 / 100
Top 41% of 1,773 Toys & Games niches · +2 vs the category median of 44
Market size
£28K/yr326K searches / yr
90-day growth
-16.6%search demand this quarter
Competition
45%top-5 click share · 25 brands · 64 sellers

Flapen Score

Devil Costume against its category

The dotted line is the Toys & Games average. Past it, Devil Costume is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Devil Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Devil Costume 326K times last year and spent an estimated £28K. The top 5 brands take 48% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 46 out of 100, a Fail.

01 · Demand

0.7% of searches ended in a purchase last week.

Shoppers searched for this 326K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -16.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £28K a year.

Searches, last 12 months
326K
Growth, 90 days vs prior 90
-16.6%
Conversion, latest week
0.7%
Market size, estimated
£28Ka year
Peak month
October159.9× the quietest month
Top search term
devil costume147K searches a year

02 · Price

A sale here is worth £12.03.

Listings sell for £12.03 on average, from £5.74 to £41.32. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £12.03 that is £1K to £3K a year per listing.

Average price
£12.03under the $15 to $100 sweet spot
Price range
£5.74–£41.32
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
3.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 37.0% of listings are out of stock. The average listing ranks #1,643 within Dress-Up Accessories. It carries 830 reviews at 4.09 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
87%
Out of stock, average day
37.0%
Average rank
#1,643in Dress-Up Accessories
Average rating
4.09 starsAmazon United Kingdom average 4.36 stars
Average reviews
830per listing
Listings tracked
30

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Devil Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

£0£836£2K£3K£3K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 rising

Sellers

64

Top-5 brand share

48%

Top 20: 95%

Top-5 click share

45%

Top 20: 89%

Open market

47%

  • HENBRANDT11%
  • Carreuty11%
  • I LOVE FANCY DRESS10%
  • Satar Refes9%
  • Buitifo6%
  • REDSTAR6%

Demand

Devil Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

120K80KSpike '24Spike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 159.9×

Search terms

Top Devil Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • devil costume147K/yr
  • devil costume women51K/yr
  • sexy devil outfit for women14K/yr
  • devil outfit10K/yr
  • red devil3K/yr
  • red devil costume11K/yr
  • devil accessories13K/yr
  • angel and devil costume10K/yr
  • devil accessories women8K/yr
  • ladies devil costume10K/yr

Reviews and returns

What reviews say buyers love and hate about Devil Costume

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall23%−0.14

Really disappointing size

Tiny tub

doesn't fit all body types well

Quality-Overall20%−0.10

Poor quality

Very poor quality

Value For Money17%−0.08

Totally tiny little tub very poor value for money

not value for the money

Poor value

Durability10%−0.06

Ok. Was good for the 1 use however it fell apart easily

Recycle/Reuse10%−0.06

so wouldnt be able to be reused

Love

Ease Of Use48%+4.90

Easy to use

So much easier than using a tube

Easy to work with

Quality-Overall14%−0.10

Nice quality

at a low price they're decent enough

Value For Money14%−0.08

at a low price they're decent enough

Okay for the price

Good about for the money paid

Advertised Vs Actual Product5%−0.04

Apart from that looks like in the pictures

Return

3.7% Return rate 69% Fixable by listing

Size-Overall57%▆▆▅█▅▇

Really disappointing size

Tiny tub

doesn't fit all body types well

Quality-Overall9%▁█▄▁▁▅

Poor quality

Very poor quality

Advertised Vs Actual Product5%▁▄▃▁█▁
Strap/String Quality5%█▁▂▁▂▁
Material Quality5%▁▃█▁▁▁

FAQ

Common Devil Costume questions

Answered from the same tracked data.