devil costume
Skip itA small market ($28K/yr) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Brand share
Great48%top-5 brand share — no brand owns this niche
Price range
Good£5.74–£41.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good830.07avg incumbent reviews — the moat a new listing must climb
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Avg price
Good£12.03avg listing price — sweet spot $15–$100
Returns
Okay3.7%return rate — above 5% kills the launch gate
Growth
Bad-16.6%90-day search growth — must beat 0% to launch
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Market size
Bad£28K£28K/yr · 326K searches
According to Flapen's Amazon United Kingdom niche tracking, devil costume is a £28K/yr Amazon United Kingdom market (326K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 46/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
devil costume market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- £60K–£72K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #1,643
- Page quality
- 0%
- Prime
- 87%
- Sponsored
- 60%
- Out of stock
- 37.0%
- Avg brand age
- 43 months
- Avg seller age
- 206 days
Competition & brand share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
25 rising
Sellers
64
Top-5 brand share
48%
Top 20: 95%
Top-5 click share
45%
Top 20: 89%
Open market
47%
- HENBRANDT11%
- Carreuty11%
- I LOVE FANCY DRESS10%
- Satar Refes9%
- Buitifo6%
- REDSTAR6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -16.6% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 159.9×
Top devil costume search terms
- devil costume147K/yr
- devil costume women51K/yr
- sexy devil outfit for women14K/yr
- devil outfit10K/yr
- red devil3K/yr
- red devil costume11K/yr
- devil accessories13K/yr
- angel and devil costume10K/yr
- devil accessories women8K/yr
- ladies devil costume10K/yr
Top devil costume products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
HENBRANDT Single Pack - Adult 3-Piece Devil Fancy Dress Set - Red Feathered Wings Horned Headband & Fork Trident Prop for Halloween Costume Parties & Events
HENBRANDT£6.593.7★60 rev
Carreuty 4 Pcs Red Devil Costume for Women Halloween Angel Wings Fancy Dress Sets with Devil Wings Red Tutu Trident Fork Prop Devil Horns Headband Halloween Costumes
Carreuty£11.434.4★13 rev
Devil Vampire Costume 20 IN 1 Halloween Vampire Cape Cloak with Devil Horns Fork Masks Necklace Red Gloves Spiderweb Stockings Nail Stickers for Adult Women Halloween Costumes Cosplay Theme Party
Satar Refes£11.354.8★9 rev
Ladies Halloween Devil Cheerleader - Medium - Red Cheerleader Dress Red Pompoms Devil Horns and White & Red Sport Socks - Adults Cheer Captain Halloween Trick or Treat Fancy Dress Costume
I LOVE FANCY DRESS£13.844.0★47 rev
Buitifo Womens Fishnet Bodystocking Plus Size Crotchless Bodysuit Sexy Tights Nightwear Chemise Lingerie(red gb one Size)
Buitifo£9.644.3★6,135 rev
Newest
by launch date
Gatamiau Womens Sexy Sleeveless Patent Leather Dress Chest Cutout Lingerie Bodysuits Shiny Wet Look Front Zipper Tight-Fitting Mini Nightclub Wear Halloween Devil Costumes (Red S)
Gatamiau£11.618 rev
Meriviva Devil Costume Women 22 In 1 Pack Adult Womens Halloween Costume Set with Red Devil Accessories womens Devils Cape Outfit for Fancy Dress Halloween Carnival
Meriviva£14.663 rev
AOOWU Adult Hooded Cape Set Reversible Hooded Cape Cloak for Adults Unisex Black Red Vampire Witch Costume with Devil Fork&Horn Headband&Scar Tattoos Halloween World Book Day Cosplay Attire
AOOWU£10.6653 rev
HENBRANDT Single Pack - Adult 3-Piece Devil Fancy Dress Set - Red Feathered Wings Horned Headband & Fork Trident Prop for Halloween Costume Parties & Events
HENBRANDT£6.5960 rev
ViEinkaufen Womens Deluxe Devil Costume Set 6-Piece Gothic Cape Outfit Set with Reversible Cape Horns Choker Lace Mask Stockings Gloves for Masquerades Carnival Theme Cosplay Parties
ViEinkaufen£10.5915 rev
Trending
90-day click momentum
JasmyGirls Sexy Devil Cosplay Lingerie High Slit Babydoll Dress Halloween Anime Ninja Roleplay Outfit Goth High Waist Tank Dresses Black
JasmyGirls£17.183.8★
NEW-YIJUNSHUN Halloween Cape with Hood Devil Costume Vampire Cape Adult Halloween Witch Costume for Men and Women (Black 170CM)
NEW-YIJUNSHUN£7.783.6★
Buitifo Womens Fishnet Bodystocking Plus Size Crotchless Bodysuit Sexy Tights Nightwear Chemise Lingerie(red gb one Size)
Buitifo£9.644.3★
Gatamiau Womens Sexy Sleeveless Patent Leather Dress Chest Cutout Lingerie Bodysuits Shiny Wet Look Front Zipper Tight-Fitting Mini Nightclub Wear Halloween Devil Costumes (Red S)
Gatamiau£11.613.8★
500ml - Red Devil Onetime Interior & Exterior Ready Mixed Lightweight Filler
Red Devil£9.124.3★
What buyers say about devil costume
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to use”
“Nice quality”
“at a low price they're decent enough”
“Apart from that looks like in the pictures”
What buyers complain about
“Really disappointing size”
“Poor quality”
“Totally tiny little tub very poor value for money”
“Ok. Was good for the 1 use however it fell apart easily”
“so wouldnt be able to be reused”
“Material is the cheap pvc like faux leather”
Top return reasons
Common questions
- Is devil costume profitable to sell on Amazon United Kingdom?
- The niche generates £28K/yr across 30 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -16.6%. Flapen's verdict: Skip it (46/100).
- How competitive is the devil costume niche?
- 25 brands and 64 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 48% of demand.
- What do buyers complain about in devil costume?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 3.7%.
- When does demand for devil costume peak?
- Demand peaks in Sep–Oct–Nov; the busiest month runs 159.9× the quietest.
- What does it cost to enter the devil costume niche?
- Listings span £5.74–£41.32; the average listing price is £12.03 (sweet spot $15–$100). The average incumbent carries 830 reviews — the moat a new listing must climb.