destiny 2
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Growth
Incredible+194.6%90-day search growth — must beat 0% to launch
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Incredible£26.16avg listing price — sweet spot $15–$100
Price range
Great£5.26–£70.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good681.89avg incumbent reviews — the moat a new listing must climb
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Market size
Bad£34K£34K/yr · 93K searches
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, destiny 2 is a £34K/yr Amazon United Kingdom market (93K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jun–Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
destiny 2 market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- £20K–£26K
- units × avg price
- Conversion rate
- 1.4%
- Avg BSR
- #1,839
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 72%
- Out of stock
- 3.3%
- Avg brand age
- 43 months
- Avg seller age
- 186 days
Competition & brand share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
87
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
0%
- Numskull87%
- Funko4%
- CC Countdown Characters3%
- MayDee2%
- YES ART2%
- TUBBZ2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 83 weeks — +194.6% search growth over the last 90 days.Peak months: Jun, Nov, Dec · busiest ÷ quietest = 4.2×
Top destiny 2 search terms
- destiny 242K/yr
- destiny 2 merchandise30K/yr
- destiny18K/yr
- destiny ghost3K/yr
Top destiny 2 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Numskull Witherhoard Exotic Weapon Figure 14x7 (35x18cm) Limited Edition Replica Plaque - Official Destiny 2 Merchandise - FPS Sci-Fi Action Video Game Figurine
Numskull£27.054.6★189 rev
Numskull Destiny Generalist Ghost Shell Figure Collectable Replica Statue - Official Destiny Merchandise
Numskull£15.584.7★222 rev
Numskull Destiny 2 Traveler Floating LED Lamp Touch-Activated Base
Numskull£70.084.4★602 rev
Numskull Official Destiny 2 DIY Blank Ghost Shell 7 Vinyl Figure - Official Collectible Customizable Replica for Destiny Fans and Collectors - Official Bungie Merchandise
Numskull£12.054.7★289 rev
Numskull Official Destiny 2 Savathûn Plush The Witch Queen Soft Collectible Toy Destiny 2 Game Merchandise
Numskull£16.274.8★1,248 rev
Newest
by launch dateNumskull Official Destiny 2 Savathûn Plush The Witch Queen Soft Collectible Toy Destiny 2 Game Merchandise
Numskull£16.271,248 rev
Numskull Witherhoard Exotic Weapon Figure 14x7 (35x18cm) Limited Edition Replica Plaque - Official Destiny 2 Merchandise - FPS Sci-Fi Action Video Game Figurine
Numskull£27.05189 rev
Numskull Destiny 2 Traveler Floating LED Lamp Touch-Activated Base
Numskull£70.08602 rev
Numskull Thorn Exotic Weapon Figure 12x7 (30x18cm) Limited Edition Collectible Replica Statue - Official Destiny Merchandise - FPS Sci-Fi Action Video Game Figurine
Numskull£48.59189 rev
TUBBZ Mini: Destiny 2 - The Drifter Cosplaying Rubber Duck Vinyl Figure
TUBBZ£5.261,803 rev
Trending
90-day click momentum
Numskull Official Destiny 2 Legendary Engram Plush - Soft Replica Plushie - Official Destiny 2 Merchandise
Numskull£11.144.8★
TUBBZ Mini: Destiny 2 - The Drifter Cosplaying Rubber Duck Vinyl Figure
TUBBZ£5.264.8★
Numskull Destiny 2 Traveler Floating LED Lamp Touch-Activated Base
Numskull£70.084.4★
Numskull Witherhoard Exotic Weapon Figure 14x7 (35x18cm) Limited Edition Replica Plaque - Official Destiny 2 Merchandise - FPS Sci-Fi Action Video Game Figurine
Numskull£27.054.6★
Numskull Official Destiny 2 Savathûn Plush The Witch Queen Soft Collectible Toy Destiny 2 Game Merchandise
Numskull£16.274.8★
What buyers say about destiny 2
What buyers praise and complain about, mined from review topics.What buyers love
“Quality”
“Displays well”
“Really good size and quality”
“Another added to my collection”
“it was a gift”
“Looks fantastic and a well detailed replica for the price”
“Very easy to set up in a cabinet or fit to a wall”
What buyers complain about
“Tad more expensive than what I do believe it should sell for”
“Poor and cheap materials”
Top return reasons
Common questions
- Is destiny 2 profitable to sell on Amazon United Kingdom?
- The niche generates £34K/yr across 18 tracked products. 90-day search growth is +194.6%. Flapen's verdict: Skip it (47/100).
- How competitive is the destiny 2 niche?
- 6 brands and 87 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in destiny 2?
- Top complaints mined from reviews: Value For Money, Material Quality. The return rate is 0.7%.
- When does demand for destiny 2 peak?
- Demand peaks in Jun–Nov–Dec; the busiest month runs 4.2× the quietest.
- What does it cost to enter the destiny 2 niche?
- Listings span £5.26–£70.08; the average listing price is £26.16 (sweet spot $15–$100). The average incumbent carries 682 reviews — the moat a new listing must climb.