Destiny 2
brand-locked demand (top 5 brands take 98% of clicks) — Destiny 2 doesn't clear our bar today.
Flapen Score
Is Destiny 2 profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Destiny 2 is a £34K/yr Amazon United Kingdom market (93K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jun–Nov–Dec. Verdict: Skip it — 47/100.
Destiny 2: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +194.6% over the last 90 days and 1.4% of searches end in a purchase.
£34K
revenue / yr
Who owns the niche?
The top 5 brands hold 98% of demand, so 2% of the market is open.
2%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 18 products
Top Destiny 2 products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Numskull Witherhoard Exotic Weapon Figure 14x7 (35x18cm) Limited Edition Replica Plaque - Official Destiny 2 Merchandise - FPS Sci-Fi Action Video Game Figurine
- Price
- £27.05
- Rating
- 4.6/5
- Reviews
- 189
- Age
- 1y ago
Numskull Destiny Generalist Ghost Shell Figure Collectable Replica Statue - Official Destiny Merchandise
- Price
- £15.58
- Rating
- 4.7/5
- Reviews
- 222
- Age
- 3y ago
Numskull Destiny 2 Traveler Floating LED Lamp Touch-Activated Base
- Price
- £70.08
- Rating
- 4.4/5
- Reviews
- 602
- Age
- 1y ago
Numskull Official Destiny 2 DIY Blank Ghost Shell 7 Vinyl Figure - Official Collectible Customizable Replica for Destiny Fans and Collectors - Official Bungie Merchandise
- Price
- £12.05
- Rating
- 4.7/5
- Reviews
- 289
- Age
- 1y ago
Numskull Official Destiny 2 Savathûn Plush The Witch Queen Soft Collectible Toy Destiny 2 Game Merchandise
- Price
- £16.27
- Rating
- 4.8/5
- Reviews
- 1,248
- Age
- 1y ago
Trending
90-day click momentum
Numskull Official Destiny 2 Legendary Engram Plush - Soft Replica Plushie - Official Destiny 2 Merchandise
- Price
- £11.14
- Rating
- 4.8/5
- Reviews
- 1,248
- Age
- 1y ago
TUBBZ Mini: Destiny 2 - The Drifter Cosplaying Rubber Duck Vinyl Figure
- Price
- £5.26
- Rating
- 4.8/5
- Reviews
- 1,803
- Age
- 1y ago
Numskull Destiny 2 Traveler Floating LED Lamp Touch-Activated Base
- Price
- £70.08
- Rating
- 4.4/5
- Reviews
- 602
- Age
- 1y ago
Numskull Witherhoard Exotic Weapon Figure 14x7 (35x18cm) Limited Edition Replica Plaque - Official Destiny 2 Merchandise - FPS Sci-Fi Action Video Game Figurine
- Price
- £27.05
- Rating
- 4.6/5
- Reviews
- 189
- Age
- 1y ago
Numskull Official Destiny 2 Savathûn Plush The Witch Queen Soft Collectible Toy Destiny 2 Game Merchandise
- Price
- £16.27
- Rating
- 4.8/5
- Reviews
- 1,248
- Age
- 1y ago
Newest
by launch dateNumskull Official Destiny 2 Savathûn Plush The Witch Queen Soft Collectible Toy Destiny 2 Game Merchandise
- Price
- £16.27
- Rating
- 4.8/5
- Reviews
- 1,248
- Age
- 1y ago
Numskull Witherhoard Exotic Weapon Figure 14x7 (35x18cm) Limited Edition Replica Plaque - Official Destiny 2 Merchandise - FPS Sci-Fi Action Video Game Figurine
- Price
- £27.05
- Rating
- 4.6/5
- Reviews
- 189
- Age
- 1y ago
Numskull Destiny 2 Traveler Floating LED Lamp Touch-Activated Base
- Price
- £70.08
- Rating
- 4.4/5
- Reviews
- 602
- Age
- 1y ago
Numskull Thorn Exotic Weapon Figure 12x7 (30x18cm) Limited Edition Collectible Replica Statue - Official Destiny Merchandise - FPS Sci-Fi Action Video Game Figurine
- Price
- £48.59
- Rating
- 4.6/5
- Reviews
- 189
- Age
- 1y ago
TUBBZ Mini: Destiny 2 - The Drifter Cosplaying Rubber Duck Vinyl Figure
- Price
- £5.26
- Rating
- 4.8/5
- Reviews
- 1,803
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
Brands
6 falling
Sellers
87
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
0%
- Numskull87%
- Funko4%
- CC Countdown Characters3%
- MayDee2%
- YES ART2%
- TUBBZ2%
- Open — no brand owns it (0%)
Destiny 2 demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jun, Nov, Dec · busiest ÷ quietest = 4.2×
Top Destiny 2 search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- destiny 242K/yr
- destiny 2 merchandise30K/yr
- destiny18K/yr
- destiny ghost3K/yr
What reviews say buyers love and hate about Destiny 2
What buyers mention most, as a share of all reviews.
What buyers love
96% of reviews“Quality”
“Displays well”
“Really good size and quality”
“Another added to my collection”
“it was a gift”
What buyers complain about
67% of reviews“Tad more expensive than what I do believe it should sell for”
“Poor and cheap materials”
Destiny 2 return rate & reasons
Why buyers send it back, as a share of all return requests.
0.7%
Return rate
17%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Destiny 2 questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
