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Destiny 2

Fail

The top 5 brands take 98% of clicks, so Destiny 2 is a Fail.

Filters Trending
Flapen Score
47
47 / 100
Top 38% of 1,773 Toys & Games niches · +3 vs the category median of 44
Market size
£34K/yr93K searches / yr
90-day growth
+194.6%search demand this quarter
Competition
66%top-5 click share · 6 brands · 87 sellers

Flapen Score

Destiny 2 against its category

The dotted line is the Toys & Games average. Past it, Destiny 2 is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Destiny 2 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Destiny 2 93K times last year and spent an estimated £34K. The top 5 brands take 98% of clicks. Demand peaks in Jun–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +194.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £34K a year.

Searches, last 12 months
93K
Growth, 90 days vs prior 90
+194.6%
Conversion, latest week
1.4%
Market size, estimated
£34Ka year
Peak month
December4.2× the quietest month
Top search term
destiny 242K searches a year

02 · Price

A sale here is worth £26.16.

Listings sell for £26.16 on average, from £5.26 to £70.08. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £26.16 that is £0 to £3K a year per listing.

Average price
£26.16inside the $15 to $100 sweet spot
Price range
£5.26–£70.08
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

72% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #1,839 within Hobbies. It carries 682 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
94%
Out of stock, average day
3.3%
Average rank
#1,839in Hobbies
Average rating
4.64 starsAmazon United Kingdom average 4.36 stars
Average reviews
682per listing
Listings tracked
18

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Destiny 2 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£7K£10K£14K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

87

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

0%

  • Numskull87%
  • Funko4%
  • CC Countdown Characters3%
  • MayDee2%
  • YES ART2%
  • TUBBZ2%
  • Open — no brand owns it (0%)

Demand

Destiny 2 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Prime Day '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jun, Nov, Dec · busiest ÷ quietest = 4.2×

Search terms

Top Destiny 2 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • destiny 242K/yr
  • destiny 2 merchandise30K/yr
  • destiny18K/yr
  • destiny ghost3K/yr

Reviews and returns

What reviews say buyers love and hate about Destiny 2

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money42%−0.04

Tad more expensive than what I do believe it should sell for

No where near a valid price

Material Quality25%−0.07

Poor and cheap materials

Love

Quality-Overall23%−0.14

Quality

Quality, details, the weight and the display are all top notch

Fantastic item

Display-Overall19%+1.46

Displays well

Quality, details, the weight and the display are all top notch

Size-Overall16%+1.18

Really good size and quality

The size is about right for display cabinets

Collectibles13%+0.92

Another added to my collection

Gifting Purpose11%+0.83

it was a gift

Great gift

Perfect gift for a destiny fan

Return

0.7% Return rate 17% Fixable by listing

Water Resistance25%▁█▁▁▁▁
Size-Overall17%▁▁▁▁▁█
Quality-Overall17%▁▁█▁▁▁
Smell17%▁▁▁▁▁█
Material Quality17%█▁▁▁▁▁

Poor and cheap materials

FAQ

Common Destiny 2 questions

Answered from the same tracked data.