- Flapen Score
- 47 / 100Top 38% of 1,773 Toys & Games niches · +3 vs the category median of 4447
- Market size
- £34K/yr93K searches / yr
- 90-day growth
- +194.6%search demand this quarter
- Competition
- 66%top-5 click share · 6 brands · 87 sellers
Flapen Score
Destiny 2 against its category
The dotted line is the Toys & Games average. Past it, Destiny 2 is stronger. Inside it, weaker.
Market
The Destiny 2 market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Destiny 2 93K times last year and spent an estimated £34K. The top 5 brands take 98% of clicks. Demand peaks in Jun–Nov–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
1.4% of searches ended in a purchase last week.
Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +194.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £34K a year.
- Searches, last 12 months
- 93K
- Growth, 90 days vs prior 90
- +194.6%
- Conversion, latest week
- 1.4%
- Market size, estimated
- £34Ka year
- Peak month
- December4.2× the quietest month
- Top search term
- destiny 242K searches a year
02 · Price
A sale here is worth £26.16.
Listings sell for £26.16 on average, from £5.26 to £70.08. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £26.16 that is £0 to £3K a year per listing.
- Average price
- £26.16inside the $15 to $100 sweet spot
- Price range
- £5.26–£70.08
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£3K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
72% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #1,839 within Hobbies. It carries 682 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 72%
- Prime listings
- 94%
- Out of stock, average day
- 3.3%
- Average rank
- #1,839in Hobbies
- Average rating
- 4.64 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 682per listing
- Listings tracked
- 18
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Destiny 2 products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Numskull Witherhoard Exotic Weapon Figure 14x7 (35x18cm) Limited Edition Replica Plaque - Official Destiny 2 Merchandise - FPS Sci-Fi Action Video Game Figurine
- Price
- £27.05
- Rating
- 4.6/5
- Reviews
- 189
- Age
- 1y ago

Numskull Destiny Generalist Ghost Shell Figure Collectable Replica Statue - Official Destiny Merchandise
- Price
- £15.58
- Rating
- 4.7/5
- Reviews
- 222
- Age
- 3y ago

Numskull Destiny 2 Traveler Floating LED Lamp Touch-Activated Base
- Price
- £70.08
- Rating
- 4.4/5
- Reviews
- 602
- Age
- 1y ago

Numskull Official Destiny 2 DIY Blank Ghost Shell 7 Vinyl Figure - Official Collectible Customizable Replica for Destiny Fans and Collectors - Official Bungie Merchandise
- Price
- £12.05
- Rating
- 4.7/5
- Reviews
- 289
- Age
- 1y ago

Numskull Official Destiny 2 Savathûn Plush The Witch Queen Soft Collectible Toy Destiny 2 Game Merchandise
- Price
- £16.27
- Rating
- 4.8/5
- Reviews
- 1,248
- Age
- 1y ago
Trending
90-day click momentum
Numskull Official Destiny 2 Legendary Engram Plush - Soft Replica Plushie - Official Destiny 2 Merchandise
- Price
- £11.14
- Rating
- 4.8/5
- Reviews
- 1,248
- Age
- 1y ago

TUBBZ Mini: Destiny 2 - The Drifter Cosplaying Rubber Duck Vinyl Figure
- Price
- £5.26
- Rating
- 4.8/5
- Reviews
- 1,803
- Age
- 1y ago

Numskull Destiny 2 Traveler Floating LED Lamp Touch-Activated Base
- Price
- £70.08
- Rating
- 4.4/5
- Reviews
- 602
- Age
- 1y ago

Numskull Witherhoard Exotic Weapon Figure 14x7 (35x18cm) Limited Edition Replica Plaque - Official Destiny 2 Merchandise - FPS Sci-Fi Action Video Game Figurine
- Price
- £27.05
- Rating
- 4.6/5
- Reviews
- 189
- Age
- 1y ago

Numskull Official Destiny 2 Savathûn Plush The Witch Queen Soft Collectible Toy Destiny 2 Game Merchandise
- Price
- £16.27
- Rating
- 4.8/5
- Reviews
- 1,248
- Age
- 1y ago
Newest
by launch date
Numskull Official Destiny 2 Savathûn Plush The Witch Queen Soft Collectible Toy Destiny 2 Game Merchandise
- Price
- £16.27
- Rating
- 4.8/5
- Reviews
- 1,248
- Age
- 1y ago

Numskull Witherhoard Exotic Weapon Figure 14x7 (35x18cm) Limited Edition Replica Plaque - Official Destiny 2 Merchandise - FPS Sci-Fi Action Video Game Figurine
- Price
- £27.05
- Rating
- 4.6/5
- Reviews
- 189
- Age
- 1y ago

Numskull Destiny 2 Traveler Floating LED Lamp Touch-Activated Base
- Price
- £70.08
- Rating
- 4.4/5
- Reviews
- 602
- Age
- 1y ago

Numskull Thorn Exotic Weapon Figure 12x7 (30x18cm) Limited Edition Collectible Replica Statue - Official Destiny Merchandise - FPS Sci-Fi Action Video Game Figurine
- Price
- £48.59
- Rating
- 4.6/5
- Reviews
- 189
- Age
- 1y ago

TUBBZ Mini: Destiny 2 - The Drifter Cosplaying Rubber Duck Vinyl Figure
- Price
- £5.26
- Rating
- 4.8/5
- Reviews
- 1,803
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 falling
Sellers
87
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
0%
- Numskull87%
- Funko4%
- CC Countdown Characters3%
- MayDee2%
- YES ART2%
- TUBBZ2%
- Open — no brand owns it (0%)
Demand
Destiny 2 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Nov, Dec · busiest ÷ quietest = 4.2×
Search terms
Top Destiny 2 search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- destiny 242K/yr
- destiny 2 merchandise30K/yr
- destiny18K/yr
- destiny ghost3K/yr
Reviews and returns
What reviews say buyers love and hate about Destiny 2
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Tad more expensive than what I do believe it should sell for
No where near a valid price
Poor and cheap materials
Love
Quality
Quality, details, the weight and the display are all top notch
Fantastic item
Displays well
Quality, details, the weight and the display are all top notch
Really good size and quality
The size is about right for display cabinets
Another added to my collection
it was a gift
Great gift
Perfect gift for a destiny fan
Return
0.7% Return rate 17% Fixable by listing
Poor and cheap materials
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Destiny 2 questions
Answered from the same tracked data.









