despicable me 4
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.6%return rate — above 5% kills the launch gate
Review moat
Good720.17avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good£12.75avg listing price — sweet spot $15–$100
Price range
Okay£7.56–£19.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-10.9%90-day search growth — must beat 0% to launch
Market size
Bad£6K£6K/yr · 27K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, despicable me 4 is a £6K/yr Amazon United Kingdom market (27K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 28/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
despicable me 4 market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- £6K–£10K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #1,168
- Page quality
- 0%
- Prime
- 67%
- Sponsored
- 50%
- Out of stock
- 10.3%
- Avg brand age
- 40 months
- Avg seller age
- 183 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
62
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- MINIONS78%
- Mighty Jaxx12%
- YOLOPARK10%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 96 weeks — -10.9% search growth over the last 90 days.Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 11.2×
Top despicable me 4 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MINIONS Despicable Me 4 Crash & Roll Mega Jerry Action Figure | Jerry Turns Into A Ball To Roll And Crash Into Roaches | Collect All 5 | All With A Different Play Feature And Accessories
MINIONS£7.564.4★846 rev
Despicable Me 4 The Ultimate Fart Blaster; Blasts out REAL Fart Rings of fog; Plays 15 Different Fart Sounds Lights Up and Emits Smells; It Includes 2 Different Scented Fart Formulas
MINIONS£19.224.2★2,418 rev
Mighty Jaxx Freenys Hidden Dissectibles Minions (Vacation Edition) | Blind Box Toy Collectible Figurines | One Pack - Contains One Random Figure
Mighty Jaxx£8.914.5★60 rev
MINIONS Despicable Me 4 Speed Burst Mega Dave Action Figure | Pull Mega Dave Back For A Burst Of Speed | Collect All 5 | All With A Different Play Feature And Accessories
MINIONS£7.914.4★846 rev
MINIONS Pyjamas For Boys | Kids Movie Stuart Long Sleeve Top & Grey Bottoms Pjs | Despicable Me Characters Merchandise Gifts 4-5 Years
MINIONS£14.124.6★130 rev
Newest
by launch date
YOLOPARK Despicable Me 4 Toys: Collectible Minions Workwear Assortment Set Action Figures (3 Inches) Minion Home Decor/Model Kits Ideal Holiday & Birthday Gifts for Ages 3+
YOLOPARK£18.7821 rev
MINIONS Despicable Me 4 Crash & Roll Mega Jerry Action Figure | Jerry Turns Into A Ball To Roll And Crash Into Roaches | Collect All 5 | All With A Different Play Feature And Accessories
MINIONS£7.56846 rev
Despicable Me 4 The Ultimate Fart Blaster; Blasts out REAL Fart Rings of fog; Plays 15 Different Fart Sounds Lights Up and Emits Smells; It Includes 2 Different Scented Fart Formulas
MINIONS£19.222,418 rev
MINIONS Despicable Me 4 Speed Burst Mega Dave Action Figure | Pull Mega Dave Back For A Burst Of Speed | Collect All 5 | All With A Different Play Feature And Accessories
MINIONS£7.91846 rev
Mighty Jaxx Freenys Hidden Dissectibles Minions (Vacation Edition) | Blind Box Toy Collectible Figurines | One Pack - Contains One Random Figure
Mighty Jaxx£8.9160 rev
Trending
90-day click momentumMINIONS Pyjamas For Boys | Kids Movie Stuart Long Sleeve Top & Grey Bottoms Pjs | Despicable Me Characters Merchandise Gifts 4-5 Years
MINIONS£14.124.6★
Mighty Jaxx Freenys Hidden Dissectibles Minions (Vacation Edition) | Blind Box Toy Collectible Figurines | One Pack - Contains One Random Figure
Mighty Jaxx£8.914.5★
YOLOPARK Despicable Me 4 Toys: Collectible Minions Workwear Assortment Set Action Figures (3 Inches) Minion Home Decor/Model Kits Ideal Holiday & Birthday Gifts for Ages 3+
YOLOPARK£18.784.3★
Despicable Me 4 The Ultimate Fart Blaster; Blasts out REAL Fart Rings of fog; Plays 15 Different Fart Sounds Lights Up and Emits Smells; It Includes 2 Different Scented Fart Formulas
MINIONS£19.224.2★
MINIONS Despicable Me 4 Crash & Roll Mega Jerry Action Figure | Jerry Turns Into A Ball To Roll And Crash Into Roaches | Collect All 5 | All With A Different Play Feature And Accessories
MINIONS£7.564.4★
What buyers say about despicable me 4
What buyers praise and complain about, mined from review topics.What buyers love
“will be trying to complete the collection soon”
“So cute to display on my desk I am obsessed”
What buyers complain about
“Came apart within 5 mins of opening”
“Poor quality”
Top return reasons
Common questions
- Is despicable me 4 profitable to sell on Amazon United Kingdom?
- The niche generates £6K/yr across 6 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -10.9%. Flapen's verdict: Skip it (28/100).
- How competitive is the despicable me 4 niche?
- 3 brands and 62 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in despicable me 4?
- Top complaints mined from reviews: Durability, Quality-Overall. The return rate is 1.6%.
- When does demand for despicable me 4 peak?
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 11.2× the quietest.
- What does it cost to enter the despicable me 4 niche?
- Listings span £7.56–£19.22; the average listing price is £12.75 (sweet spot $15–$100). The average incumbent carries 720 reviews — the moat a new listing must climb.