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Despicable Me 4

Fail

The top 5 products take 100% of clicks, so Despicable Me 4 is a Fail.

Flapen Score
28
28 / 100
Ranks 1,680 of 1,773 Toys & Games niches · −16 vs the category median of 44
Market size
£6K/yr27K searches / yr
90-day growth
-10.9%search demand this quarter
Competition
100%top-5 click share · 3 brands · 62 sellers

Flapen Score

Despicable Me 4 against its category

The dotted line is the Toys & Games average. Past it, Despicable Me 4 is stronger. Inside it, weaker.

28Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Despicable Me 4 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Despicable Me 4 27K times last year and spent an estimated £6K. All 3 brands take every click. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 28 out of 100, a Fail.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 27K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -10.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £6K a year.

Searches, last 12 months
27K
Growth, 90 days vs prior 90
-10.9%
Conversion, latest week
1.8%
Market size, estimated
£6Ka year
Peak month
September11.2× the quietest month
Top search term
despicable me 425K searches a year

02 · Price

A sale here is worth £12.75.

Listings sell for £12.75 on average, from £7.56 to £19.22. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £12.75 that is £0 to £1K a year per listing.

Average price
£12.75under the $15 to $100 sweet spot
Price range
£7.56–£19.22
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #1,168 within Dress-Up Accessories. It carries 720 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
67%
Out of stock, average day
10.3%
Average rank
#1,168in Dress-Up Accessories
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
720per listing
Listings tracked
6

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Despicable Me 4 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£639£1K£2K£3K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

62

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • MINIONS78%
  • Mighty Jaxx12%
  • YOLOPARK10%
  • Open — no brand owns it (0%)

Demand

Despicable Me 4 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KPrime Day '25Spike '25Spike '26DecMarJunAugNovMar

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 11.2×

Reviews and returns

What reviews say buyers love and hate about Despicable Me 4

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability50%−0.20

Came apart within 5 mins of opening

Quality-Overall50%−0.20

Poor quality

Love

Collectibles50%+2.45

will be trying to complete the collection soon

Display-Overall50%+2.45

So cute to display on my desk I am obsessed

Return

1.6% Return rate 0% Fixable by listing

Functionality-Overall26%█▆▄▆▁▆
Defective Material/Parts14%▁▅▄█▁▅
Smell12%▁▃▁▁█▆
Quality-Overall10%▁▁█▁▁▁

Poor quality

Shooting5%▁█▁▁▁▁

FAQ

Common Despicable Me 4 questions

Answered from the same tracked data.