Descendants Dolls

Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +96.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £20K a year.

Searches, last 12 months

83K

Growth, 90 days vs prior 90

+96.7%

Conversion, latest week

1.0%

Market size, estimated

£20Ka year

Peak month

November4.9× the quietest month

Top search term

descendants dolls54K searches a year

Listings sell for £24.12 on average, from £8.70 to £63.33. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £24.12 that is £0 to £2K a year per listing.

Average price

£24.12inside the $15 to $100 sweet spot

Price range

£8.70–£63.33

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

£0–£2K

Returns

1.5%of orders · Amazon United Kingdom median 0.6%

30% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 14.4% of listings are out of stock. The average listing ranks #580 within Dolls & Accessories. It carries 670 reviews at 4.76 stars, so a new listing needs social proof before a better product.

Sponsored listings

30%

Prime listings

60%

Out of stock, average day

14.4%

Average rank

#580in Dolls & Accessories

Average rating

4.76 starsAmazon United Kingdom average 4.36 stars

Average reviews

670per listing

Listings tracked

20

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

0Amazon's first-year sales bar

Average brand age

50 months