How competitive is the Descendants Dolls niche on Amazon United Kingdom?

2 brands and 333 sellers compete in Descendants Dolls on Amazon United Kingdom. The top 5 Descendants Dolls products take 41% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the Descendants Dolls niche?

Descendants Dolls sells for £24.12 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £8.70–£63.33. The average incumbent carries 670 reviews — the moat a new listing must climb.

Descendants Dolls

brand-locked demand (top 5 brands take 100% of clicks) — Descendants Dolls doesn't clear our bar today.

Signals Out of Stock

Flapen Score

Skip it

This niche Category average

Is Descendants Dolls profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Descendants Dolls is a £20K/yr Amazon United Kingdom market (83K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 49/100.

Descendants Dolls: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +96.7% over the last 90 days and 1.0% of searches end in a purchase.

£20K

revenue / yr

Units sold / yr2K

Search volume / yr+96.7%83K

Conversion rate1.0%

Avg price£24.12

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers2 · 333

Top-5 product click share41%

Open market0%

Avg brand age50 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.8★ — the gap to enter on.

0/100

page quality · 20 products

Top Descendants Dolls products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Mattel Disney Descendants: The Rise of Red Red Fashion Doll

Price: £8.70
Rating: 4.7/5
Reviews: 2,432
Age: 2y ago

Mattel Disney Descendants: The Rise of Red Bridget Fashion Doll

Price: £10.00
Rating: 4.7/5
Reviews: 2,432
Age: 2y ago

Mattel Descendants Mal Isle of the Lost Tenth Anniversary Fashion Doll with Removable Outfit Accessory & Bendable Joints Inspired by the Movies JFG74 11 in

Price: £21.29
Rating: 4.6/5
Reviews: 1,267
Age: 1y ago

Mattel Disney Descendants Evie Isle of the Lost 10th Anniversary Doll

Price: £19.37
Rating: 4.6/5
Reviews: 1,267
Age: 1y ago

Mattel Disney Descendants: Wicked Wonderland Pink Sister of Red Doll

Price: £24.96
Rating: 4.8/5
Reviews: 12
Age: 4w ago

Newest

by launch date

Mattel Disney Descendants: Wicked Wonderland Pink Sister of Red Doll

Price: £24.96
Rating: 4.8/5
Reviews: 12
Age: 4w ago

Mattel Disney Descendants: Wicked Wonderland Red & Max Fashion Dolls

Price: £38.93
Rating: 4.8/5
Reviews: 13
Age: 4w ago

Mattel Disney Descendants: Wicked Wonderland Red Fashion Doll

Price: £25.00
Rating: 4.6/5
Reviews: 9
Age: 4w ago

Mattel Disney Descendants: Wicked Wonderland Hazel Hook Fashion Doll

Price: £25.75
Rating: 5.0/5
Reviews: 7
Age: 4w ago

Mattel Disney Descendants: Wicked Wonderland Princess Chloe Charming Doll

Price: £26.03
Rating: 5.0/5
Reviews: 6
Age: 4w ago

Competition: brands, sellers & click share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

333

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

41%

Top 20: 100%

Open market

Mattel98%
Disney2%

Descendants Dolls demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume83KCVR1.0%Products20Brands2Top 5 Brands100%OOS Rate14.4%Rating4.8★Reviews670Avg BSR#580

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.9×

Top Descendants Dolls search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

descendants dolls54K/yr +118.3%1.3% conv.
descendants toys9K/yr +68.6%0.8% conv.
descendants doll5K/yr +154.8%1.3% conv.
descendants rise of red4K/yr +45.2%0.4% conv.
rise of red3K/yr +14.1%1.1% conv.
disney descendants dolls5K/yr -15.0%0.2% conv.
rise of red dolls2K/yr +10.1%2.4% conv.
red descendants doll696/yr +140.6%11.7% conv.

What reviews say buyers love and hate about Descendants Dolls

What buyers mention most, as a share of all reviews.

What buyers love

99% of reviews

Quality-Overall52%

“Good value and quality arrived quick”

Value For Money15%

“Great doll Great value”

Collectibles8%

“Lovely toy clock arrived quickly”

Gifting Purpose5%

“Purchased as Christmas present for my gradaughter who was 11 she enjoyed it”

Advertised Vs Actual Product4%

“is exactly as described”

Descendants Dolls return rate & reasons

Why buyers send it back, as a share of all return requests.

1.5%

Return rate

27%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Value For Money

31%

2Gifting Purpose

23%

3Advertised Vs Actual Product

15%

4Color

12%

5Functionality-Overall

Common Descendants Dolls questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Descendants Dolls 49/100 on Amazon United Kingdom — Skip it. The niche generates £20K/yr across 20 tracked products. 0 of 7 products launched in the last 360 days are still selling. Search demand moved +96.7% over the last 90 days.