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Descendants Costume

soft demand (-61.9% this quarter) — Descendants Costume doesn't clear our bar today.

Flapen Score

42
Skip it
Market size 2Growth 0Conversion 8Competition 81Returns 25Price range 78Avg price 78Brand share 57Review moat 89Quality gap 84
This niche Category average

Is Descendants Costume profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Descendants Costume is a £10K/yr Amazon United Kingdom market (101K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Mar–Oct–Nov. Verdict: Skip it — 42/100.

Descendants Costume: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -61.9% over the last 90 days and 0.6% of searches end in a purchase.

£10K

revenue / yr

Units sold / yr1K
Search volume / yr-61.9%101K
Conversion rate0.6%
Avg price£16.32

Who owns the niche?

The top 5 brands hold 71% of demand, so 29% of the market is open.

29%

open market share

Brands · sellers27 · 62
Top-5 product click share34%
Open market29%
Avg brand age34 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 55 products

Sponsored placement47%
New entrants (1y)8· 0 succeeded
Avg rating4.2★
Avg reviews213

Top Descendants Costume products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

£0£198£396£595£7931101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

27 rising

Sellers

62

Top-5 brand share

71%

Top 20: 98%

Top-5 click share

34%

Top 20: 73%

Open market

29%

  • Disguise24%
  • COYBTO11%
  • Smiffys10%
  • TOLOYE10%
  • Delanhon8%
  • MYQYwin8%

Descendants Costume demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume101KCVR0.6%Products55Brands27Top 5 Brands71%OOS Rate27.2%Rating4.2★Reviews213Avg BSR#2,695
30K20KSpike '25Prime Day '25Spike '26Prime Day '26DecMarJunAugNovMarMay

Peak months: Mar, Oct, Nov · busiest ÷ quietest = 18.0×

Top Descendants Costume search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • descendants costume31K/yr
  • red costume10K/yr
  • mal descendants costume17K/yr
  • descendants costumes for girls9K/yr
  • descendants red costume3K/yr
  • red descendants costume kids2K/yr
  • descendants costumes3K/yr
  • red costume descendants3K/yr
  • rise of red costume kids4K/yr
  • rise of red costume2K/yr

What reviews say buyers love and hate about Descendants Costume

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews
Size-Overall30%

Great fit

Value For Money14%

Good value for money

Washability9%

Bought for my daughter for halloween, shes worn it plenty since then, it washes really well, nice quality

Collectibles9%

Lovely toy clock arrived quickly

Advertised Vs Actual Product9%

Works as pictured and described. and then some

What buyers complain about

78% of reviews
Size-Overall63%

Too small

Thickness6%

Socks are a little thin

Thin6%

the material was too thin for this time of year to wear on book day

Allergies3%

I was worried it might be itchy on the skin it wasnt

Descendants Costume return rate & reasons

Why buyers send it back, as a share of all return requests.

5.1%

Return rate

77%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
70%
2Material Quality
7%
3Quality-Overall
5%
4Length
2%
5Advertised Vs Actual Product
2%

Common Descendants Costume questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Descendants Costume 42/100 on Amazon United Kingdom — Skip it. The niche generates £10K/yr across 55 tracked products. 0 of 8 products launched in the last 360 days are still selling. Search demand moved -61.9% over the last 90 days.
Search demand for Descendants Costume on Amazon United Kingdom peaks in Mar–Oct–Nov, where the busiest month runs 18.0× the quietest.