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Descendants Costume

Fail

Demand is soft, at -61.9% this quarter, so Descendants Costume is a Fail.

Flapen Score
42
42 / 100
Ranks 971 of 1,773 Toys & Games niches · −2 vs the category median of 44
Market size
£10K/yr101K searches / yr
90-day growth
-61.9%search demand this quarter
Competition
34%top-5 click share · 27 brands · 62 sellers

Flapen Score

Descendants Costume against its category

The dotted line is the Toys & Games average. Past it, Descendants Costume is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Descendants Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Descendants Costume 101K times last year and spent an estimated £10K. The top 5 brands take 71% of clicks. Demand peaks in Mar–Oct–Nov. Flapen scores it 42 out of 100, a Fail.

01 · Demand

0.6% of searches ended in a purchase last week.

Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -61.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £10K a year.

Searches, last 12 months
101K
Growth, 90 days vs prior 90
-61.9%
Conversion, latest week
0.6%
Market size, estimated
£10Ka year
Peak month
October18.0× the quietest month
Top search term
descendants costume31K searches a year

02 · Price

A sale here is worth £16.32.

Listings sell for £16.32 on average, from £4.77 to £51.68. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £16.32 that is £0 to £2K a year per listing.

Average price
£16.32inside the $15 to $100 sweet spot
Price range
£4.77–£51.68
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
5.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

47% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 27.2% of listings are out of stock. The average listing ranks #2,695 within Fancy Dress. It carries 213 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
47%
Prime listings
85%
Out of stock, average day
27.2%
Average rank
#2,695in Fancy Dress
Average rating
4.17 starsAmazon United Kingdom average 4.36 stars
Average reviews
213per listing
Listings tracked
55

04 · Newcomers

Amazon counts 0 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Descendants Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

£0£198£396£595£7931101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

27 rising

Sellers

62

Top-5 brand share

71%

Top 20: 98%

Top-5 click share

34%

Top 20: 73%

Open market

29%

  • Disguise24%
  • COYBTO11%
  • Smiffys10%
  • TOLOYE10%
  • Delanhon8%
  • MYQYwin8%

Demand

Descendants Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '25Prime Day '25Spike '26Prime Day '26DecMarJunAugNovMarMay

Peak months: Mar, Oct, Nov · busiest ÷ quietest = 18.0×

Search terms

Top Descendants Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • descendants costume31K/yr
  • red costume10K/yr
  • mal descendants costume17K/yr
  • descendants costumes for girls9K/yr
  • descendants red costume3K/yr
  • red descendants costume kids2K/yr
  • descendants costumes3K/yr
  • red costume descendants3K/yr
  • rise of red costume kids4K/yr
  • rise of red costume2K/yr

Reviews and returns

What reviews say buyers love and hate about Descendants Costume

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall63%−0.61

Too small

Not really adult size had to give to my daughter

We had to send it back as it was too small

Thickness6%+0.41

Socks are a little thin

Thin6%−0.05

the material was too thin for this time of year to wear on book day

Allergies3%+0.20

I was worried it might be itchy on the skin it wasnt

Love

Size-Overall30%−0.61

Great fit

hat is a good fit- doesnt fall off

the size fits perfectly

Value For Money14%+1.33

Good value for money

Great value for money

really good value for the money

Washability9%+0.86

Bought for my daughter for halloween, shes worn it plenty since then, it washes really well, nice quality

Collectibles9%−0.02

Lovely toy clock arrived quickly

Advertised Vs Actual Product9%+0.86

Works as pictured and described. and then some

Return

5.1% Return rate 77% Fixable by listing

Size-Overall70%▆▇▆▇▅█

Too small

Not really adult size had to give to my daughter

We had to send it back as it was too small

Material Quality7%▁▂▂▂█▁
Quality-Overall5%█▂▂▂▁▄
Length2%▁█▂▁▁▁
Advertised Vs Actual Product2%▁▁▂▁█▁

FAQ

Common Descendants Costume questions

Answered from the same tracked data.