descendants costume
Skip itSoft demand (-61.9% this quarter) — this niche doesn't clear our bar today.
Review moat
Great213.42avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great34%top-5 click share — an open shelf
Avg price
Great£16.32avg listing price — sweet spot $15–$100
Price range
Great£4.77–£51.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Returns
Bad5.1%return rate — above 5% kills the launch gate
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Market size
Bad£10K£10K/yr · 101K searches
Growth
Bad-61.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, descendants costume is a £10K/yr Amazon United Kingdom market (101K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Mar–Oct–Nov. Verdict: Skip it — 42/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
descendants costume market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- £12K–£16K
- units × avg price
- Conversion rate
- 0.6%
- Avg BSR
- #2,695
- Page quality
- 0%
- Prime
- 85%
- Sponsored
- 47%
- Out of stock
- 27.2%
- Avg brand age
- 34 months
- Avg seller age
- 195 days
Competition & brand share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
27 rising
Sellers
62
Top-5 brand share
71%
Top 20: 98%
Top-5 click share
34%
Top 20: 73%
Open market
29%
- Disguise24%
- COYBTO11%
- Smiffys10%
- TOLOYE10%
- Delanhon8%
- MYQYwin8%
Demand & seasonality
Weekly Amazon search volume, last 93 weeks — -61.9% search growth over the last 90 days.Peak months: Mar, Oct, Nov · busiest ÷ quietest = 18.0×
Top descendants costume search terms
- descendants costume31K/yr
- red costume10K/yr
- mal descendants costume17K/yr
- descendants costumes for girls9K/yr
- descendants red costume3K/yr
- red descendants costume kids2K/yr
- descendants costumes3K/yr
- red costume descendants3K/yr
- rise of red costume kids4K/yr
- rise of red costume2K/yr
Top descendants costume products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Disney Descendants Red Classic Dress Up by Disguise Official License Fancy Dress Costume for Girls Features Red Long Sleeve Onesie with Skirt Detail Size M (7-8 Years)
Disguise£16.734.5★183 rev
COYBTO Rise of Red Costume Red Costume with Jacket Shirt Pants Wig Dress Up for Girls Gift Girls Dress Costumes Fancy Dress for Halloween Carnival World Book Day
COYBTO£17.824.1★77 rev
Disney Disguise Descendants Red Costume for Girls Perfect for Descendants Fans Bold Red Longsleeve Onesie with Stylish Skirt Detail and Mesh Sleeves 4-6 years
Disguise£15.324.5★183 rev
TOLOYE Red of Rise Costume Red of Rise Dress with Crossbody Bag Wig and Gloves Halloween Costumes for Kids Fancy Dress for Carnival Cosplay Party Halloween Girls Gift (Purple 120)
TOLOYE£19.142.5★3 rev
Smiffys Scouser Tracksuit Red & White with Jacket & Trousers 1980s Fancy Dress 1980s Dress Up Costumes
Smiffys£12.944.1★565 rev
Newest
by launch date
Vervora Red Hoodie with Yellow Letter A Chipmunk Fancy Dress Costume Cotton Blend Hooded Sweatshirt for Halloween Cosplay 90s Party Outfit & Themed Events (L)
Vervora£8.963 rev
TOLOYE Red of Rise Costume Red of Rise Dress with Crossbody Bag Wig and Gloves Halloween Costumes for Kids Fancy Dress for Carnival Cosplay Party Halloween Girls Gift (Purple 120)
TOLOYE£19.143 rev
TOLOYE Red of Rise Costume Red of Rise Dress with Crossbody Bag Wig and Gloves Halloween Costumes for Kids Fancy Dress for Carnival Cosplay Party Halloween Girls Gift (Red 130)
TOLOYE£18.043 rev
TOLOYE Red of Rise Costume Red of Rise Dress with Crossbody Bag Wig and Gloves Halloween Costumes for Kids Fancy Dress for Carnival Cosplay Party Halloween Girls Gift (Red 120)
TOLOYE£19.413 rev
TOYTOPIE Rise Of Red Costume for Girls Red Hero Costume Set with Long Sleeve Jumpsuit Wig and Gloves Kids Halloween Fancy Dress Up for Girls 510 Years School Play and Role Play Outfit
TOYTOPIE£14.9215 rev
Trending
90-day click momentum
LOLANTA Girls Sequins Jazz Dance Costume Child Sparkle Mini Dress Hip Hop Dance Clothes Set Top+Pants+Socks Fuchsia 8-9 Years 140
LOLANTA£18.814.5★
Vervora Red Hoodie with Yellow Letter A Chipmunk Fancy Dress Costume Cotton Blend Hooded Sweatshirt for Halloween Cosplay 90s Party Outfit & Themed Events (L)
Vervora£8.963.0★
Smiffys Scouser Tracksuit Red & White with Jacket & Trousers 1980s Fancy Dress 1980s Dress Up Costumes
Smiffys£12.944.1★
Womens The Rise of Red Costumes Red Leather Coat Pants Outfit Halloween Party Princess Red Costume S
Generic£43.335.0★
cutecool Halloween Pyjamas Jumpsuit Costume Onesie Pajamas Unisex Animal One-piece Costume Homewear Sleepwear Party (UK Alpha L Regular Regular Red Teletubbies)
cutecool£10.413.9★
What buyers say about descendants costume
What buyers praise and complain about, mined from review topics.What buyers love
“Great fit”
“Good value for money”
“Bought for my daughter for halloween, shes worn it plenty since then, it washes really well, nice quality”
“Lovely toy clock arrived quickly”
“Works as pictured and described. and then some”
“Good quality”
“Very pretty”
“Nice and easy to wear”
“Beautiful dress and lovely material”
“I am happy with the material, stitching and its good value for the the money,”
What buyers complain about
“Too small”
“Socks are a little thin”
“the material was too thin for this time of year to wear on book day”
“I was worried it might be itchy on the skin it wasnt”
Top return reasons
Common questions
- Is descendants costume profitable to sell on Amazon United Kingdom?
- The niche generates £10K/yr across 55 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -61.9%. Flapen's verdict: Skip it (42/100).
- How competitive is the descendants costume niche?
- 27 brands and 62 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 71% of demand.
- What do buyers complain about in descendants costume?
- Top complaints mined from reviews: Size-Overall, Thickness, Thin. The return rate is 5.1% — above our launch gate.
- When does demand for descendants costume peak?
- Demand peaks in Mar–Oct–Nov; the busiest month runs 18.0× the quietest.
- What does it cost to enter the descendants costume niche?
- Listings span £4.77–£51.68; the average listing price is £16.32 (sweet spot $15–$100). The average incumbent carries 213 reviews — the moat a new listing must climb.