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Dentist Toys for Kids

Fail

Shoppers spend only $47K a year here, so Dentist Toys for Kids is a Fail.

Flapen Score
34
34 / 100
Ranks 1,428 of 1,773 Toys & Games niches · −10 vs the category median of 44
Market size
£47K/yr98K searches / yr
90-day growth
-13.1%search demand this quarter
Competition
84%top-5 click share · 10 brands · 53 sellers

Flapen Score

Dentist Toys for Kids against its category

The dotted line is the Toys & Games average. Past it, Dentist Toys for Kids is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dentist Toys for Kids market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dentist Toys for Kids 98K times last year and spent an estimated £47K. The top 5 brands take 91% of clicks. Demand peaks in Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

3.5% of searches ended in a purchase last week.

Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -13.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £47K a year.

Searches, last 12 months
98K
Growth, 90 days vs prior 90
-13.1%
Conversion, latest week
3.5%
Market size, estimated
£47Ka year
Peak month
December2.8× the quietest month
Top search term
dentist toys for kids36K searches a year

02 · Price

A sale here is worth £13.63.

Listings sell for £13.63 on average, from £4.71 to £19.36. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £13.63 that is £3K to £7K a year per listing.

Average price
£13.63under the $15 to $100 sweet spot
Price range
£4.71–£19.36
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
£3K–£7K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #20 within Doctor Playsets. It carries 2,755 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
0.6%
Average rank
#20in Doctor Playsets
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,755per listing
Listings tracked
13

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
36 months

Products

Top Dentist Toys for Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

£0£5K£9K£14K£19K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

53

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

9%

  • Trulloyoo40%
  • Lehoo Castle25%
  • Melissa & Doug14%
  • OCBA5%
  • ULOVEME3%
  • Satiskid3%
  • Open — no brand owns it (4 brands, 9%)

Demand

Dentist Toys for Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Dentist Toys for Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dentist toys for kids36K/yr
  • dentist14K/yr
  • dentist kit11K/yr
  • dentist toy7K/yr
  • kids dentist play set7K/yr
  • dentist set5K/yr
  • dentist play set4K/yr
  • dentist set for kids4K/yr
  • dentist game4K/yr
  • dentist kit for kids3K/yr

Reviews and returns

What reviews say buyers love and hate about Dentist Toys for Kids

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product14%−0.08

Dangerously advertised

Not as advertised

Ease Of Use11%−0.05

Too difficult to use on your own

hard for 3-5 year old girls to hold

Value For Money7%+1.31

Waste of money

Image/Picture Clarity7%

mirror not the best

Rusts/Corrodes7%−0.03

Rusty

Love

Value For Money21%+1.31

Fair price

Excellent price

Great value

Fun/Entertainment Experience18%+1.27

great for kids to play around with

Great little toy

Great fun

Quality-Overall15%+0.54

Nice quality and easy to use

Looks well made so can't grumble

Excellent product

Oral Hygiene11%+0.32

this is a great option for taking care of your teeth youself

Wife says they help to keep her teeth clean

These helps for between dentist appointments

Gifting Purpose9%+0.44

Great gift idea

Birthday present

Really good for gift

Return

0.6% Return rate 22% Fixable by listing

Quality-Overall23%▆█▆█▅▇
Functionality-Overall11%█▅▄▄▅▄

Stethoscope Doesnt Work

Advertised Vs Actual Product9%▁▁▅▇▄█

Dangerously advertised

Not as advertised

Size-Overall8%▁▇█▂▄▅

Too Small for Kids

All accessories are tiny

Defective Material/Parts8%▁█▄█▄▁

FAQ

Common Dentist Toys for Kids questions

Answered from the same tracked data.