demon slayer sword
Skip itA small market ($10K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible£23.99avg listing price — sweet spot $15–$100
Review moat
Great184.39avg incumbent reviews — the moat a new listing must climb
Returns
Great1.4%return rate — above 5% kills the launch gate
Price range
Good£7.53–£36.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Brand share
Good63%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Bad-23.6%90-day search growth — must beat 0% to launch
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Market size
Bad£10K£10K/yr · 114K searches
According to Flapen's Amazon United Kingdom niche tracking, demon slayer sword is a £10K/yr Amazon United Kingdom market (114K searches/yr). The top 5 brands hold 63% of demand. Verdict: Skip it — 48/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
demon slayer sword market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- £18K–£24K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #733
- Page quality
- 0%
- Prime
- 74%
- Sponsored
- 71%
- Out of stock
- 13.4%
- Avg brand age
- 30 months
- Avg seller age
- 197 days
Competition & brand share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
16 rising
Sellers
22
Top-5 brand share
63%
Top 20: 100%
Top-5 click share
41%
Top 20: 91%
Open market
30%
- Loocaa18%
- Udekit18%
- KHHK10%
- 57 SPECIAL REPLICAS9%
- Weeb Keychains9%
- Kimimara7%
Demand
Weekly Amazon search volume, last 31 weeks — -23.6% search growth over the last 90 days.Top demon slayer sword search terms
- demon slayer sword77K/yr
- anime sword15K/yr
- demon slayer katana12K/yr
- demon slayer swords10K/yr
Top demon slayer sword products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Udekit Japanese Anime Ninja Bamboo Sword Katana-41inches(104cm) with Belt and Sword Holder For Kids Aldult Cosplay Costume Halloween Dress-Up Carnival and Anime Party
Udekit£26.774.4★144 rev
Loocaa Demon Animes Stocking Fillers - Bamboo Sword Kids Teenager Cosplay Sword Halloween Christmas Party Anime Tanjiro Cosplay - Size 76 cm For Child (Rengoku Kyoujurou)
Loocaa£22.214.4★118 rev
Weeb Keychains Demon Slayer Merch Nezuko Kamado Anime Accessory with Bamboo Muzzle Charm & Haori Plate Premium Zinc Alloy Keychain Durable for Bags or Keys Lightweight Holds Its Finish
Weeb Keychains£13.544.7★232 rev
31inch Demon Anime Samurai Sword With Sheath Bamboo Replica Ninja Katana
KHHK£16.304.8★18 rev
Loocaa Animes Sword Bamboo Sword Cosplay Sword - Kamado Tanjirou - Christmas Halloween Party Anime Size 76 cm For Child Gift for Kids Teenager
Loocaa£21.124.4★118 rev
Newest
by launch date
41inch Demon Anime Samurai Sword For Adult Wooden Cosplay Prop Ninja Katana
KHHK£14.170 rev
Udekit Japanese Anime Ninja Bamboo Sword Katana-41inches(104cm) with Belt and Sword Holder For Kids Aldult Cosplay Costume Halloween Dress-Up Carnival and Anime Party
Udekit£26.77144 rev
Udekit Japanese Anime Ninja Bamboo Sword Katana-41inches(104cm) with Belt and Sword Holder For Kids Aldult Cosplay Costume Halloween Dress-Up Carnival and Anime Party
Udekit£27.42144 rev
Udekit Japanese Anime Ninja Bamboo Sword Katana-41inches(104cm) with Belt and Sword Holder For Kids Aldult Cosplay Costume Halloween Dress-Up Carnival and Anime Party
Udekit£27.09144 rev
Demon Slayer - Sword Lightsaber Lightsaber Katana LED Samurai Sword with LED Blade with Sheath Anime Fans Anime Cosplay for Adults and Children (Giyuu Tomioka)
Swords and more£35.087 rev
Trending
90-day click momentum41inch Demon Anime Samurai Sword For Adult Wooden Cosplay Prop Ninja Katana
KHHK£14.170.0★
Weeb Keychains Demon Slayer Merch Nezuko Kamado Anime Accessory with Bamboo Muzzle Charm & Haori Plate Premium Zinc Alloy Keychain Durable for Bags or Keys Lightweight Holds Its Finish
Weeb Keychains£13.544.7★
Weeb Keychains Demon Slayer Merch Tanjiro Anime Charm with Nichirin Sword & Haori Plate Premium Zinc Alloy Keychain Durable for Bags or Keys Lightweight Holds Its Finish
Weeb Keychains£14.344.7★
Demon Slayer - Sword Lightsaber Lightsaber Katana LED Samurai Sword with LED Blade with Sheath Anime Fans Anime Cosplay for Adults and Children (Giyuu Tomioka)
Swords and more£35.084.7★
Loocaa Demon Animes Stocking Fillers - Bamboo Sword Kids Teenager Cosplay Sword Halloween Christmas Party Anime Tanjiro Cosplay - Size 76 cm For Child (Rengoku Kyoujurou)
Loocaa£22.214.4★
What buyers say about demon slayer sword
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing quality”
“Best value for Cosplay props”
“as expected”
“I really like the design on this sword though I didn't finsh it”
“Good size”
“durable”
“Great gift for my anime-loving 11yo”
“Good toy sword”
“Great colours & seems well made”
“its not particularly fragile either”
What buyers complain about
“Quality not great”
“found that the main components to build it were wrong”
“Value for money awful”
“could definitely be bigger for an adult”
“Instruction are not straight forward or have the right picture of the sword”
Top return reasons
Common questions
- Is demon slayer sword profitable to sell on Amazon United Kingdom?
- The niche generates £10K/yr across 31 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -23.6%. Flapen's verdict: Skip it (48/100).
- How competitive is the demon slayer sword niche?
- 16 brands and 22 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 63% of demand.
- What do buyers complain about in demon slayer sword?
- Top complaints mined from reviews: Quality-Overall, Assembly/Installation, Print Quality. The return rate is 1.4%.
- What does it cost to enter the demon slayer sword niche?
- Listings span £7.53–£36.14; the average listing price is £23.99 (sweet spot $15–$100). The average incumbent carries 184 reviews — the moat a new listing must climb.