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Demon Slayer Sword

Fail

Shoppers spend an estimated $10K a year here, so Demon Slayer Sword is a Fail.

Flapen Score
48
48 / 100
Top 34% of 1,773 Toys & Games niches · +4 vs the category median of 44
Market size
£10K/yr114K searches / yr
90-day growth
-23.6%search demand this quarter
Competition
41%top-5 click share · 16 brands · 22 sellers

Flapen Score

Demon Slayer Sword against its category

The dotted line is the Toys & Games average. Past it, Demon Slayer Sword is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Demon Slayer Sword market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Demon Slayer Sword 114K times last year and spent an estimated £10K. The top 5 brands take 63% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 114K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -23.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £10K a year.

Searches, last 12 months
114K
Growth, 90 days vs prior 90
-23.6%
Conversion, latest week
0.4%
Market size, estimated
£10Ka year
Top search term
demon slayer sword77K searches a year

02 · Price

A sale here is worth £23.99.

Listings sell for £23.99 on average, from £7.53 to £36.14. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £23.99 that is £0 to £2K a year per listing.

Average price
£23.99inside the $15 to $100 sweet spot
Price range
£7.53–£36.14
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 13.4% of listings are out of stock. The average listing ranks #733 within Building & Construction Toys. It carries 184 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
74%
Out of stock, average day
13.4%
Average rank
#733in Building & Construction Toys
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
184per listing
Listings tracked
31

04 · Newcomers

0 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Demon Slayer Sword products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 41% of clicks. Leaders hold, but buyers still shop past them.

£0£295£590£885£1K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

16 rising

Sellers

22

Est. top-5 brand share

63%

Top 20: 100%

Est. top-5 click share

41%

Top 20: 91%

Open market

30%

  • Loocaa18%
  • Udekit18%
  • KHHK10%
  • 57 SPECIAL REPLICAS9%
  • Weeb Keychains9%
  • Kimimara7%

Demand

Demon Slayer Sword search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KJanFebMarAprMayJunJul

Peak months: Jan · busiest ÷ quietest = 1.8× · 7 of 12 months tracked

Search terms

Top Demon Slayer Sword search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • demon slayer sword77K/yr
  • anime sword15K/yr
  • demon slayer katana12K/yr
  • demon slayer swords10K/yr

Reviews and returns

What reviews say buyers love and hate about Demon Slayer Sword

We read the reviews and the return reasons for every product selling here.

44%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Quality-Overall”
1.4%of orders come back
“Quality not great”
A buyer, on “Quality-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Demon Slayer Sword questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data