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Demon Slayer Sword

Fail

Shoppers spend only $10K a year here, so Demon Slayer Sword is a Fail.

Flapen Score
48
48 / 100
Top 34% of 1,773 Toys & Games niches · +4 vs the category median of 44
Market size
£10K/yr114K searches / yr
90-day growth
-23.6%search demand this quarter
Competition
41%top-5 click share · 16 brands · 22 sellers

Flapen Score

Demon Slayer Sword against its category

The dotted line is the Toys & Games average. Past it, Demon Slayer Sword is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Demon Slayer Sword market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Demon Slayer Sword 114K times last year and spent an estimated £10K. The top 5 brands take 63% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

0.4% of searches ended in a purchase last week.

Shoppers searched for this 114K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -23.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £10K a year.

Searches, last 12 months
114K
Growth, 90 days vs prior 90
-23.6%
Conversion, latest week
0.4%
Market size, estimated
£10Ka year
Top search term
demon slayer sword77K searches a year

02 · Price

A sale here is worth £23.99.

Listings sell for £23.99 on average, from £7.53 to £36.14. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £23.99 that is £0 to £2K a year per listing.

Average price
£23.99inside the $15 to $100 sweet spot
Price range
£7.53–£36.14
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 13.4% of listings are out of stock. The average listing ranks #733 within Building & Construction Toys. It carries 184 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
74%
Out of stock, average day
13.4%
Average rank
#733in Building & Construction Toys
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
184per listing
Listings tracked
31

04 · Newcomers

Amazon counts 0 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Demon Slayer Sword products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

£0£295£590£885£1K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

16 rising

Sellers

22

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

41%

Top 20: 91%

Open market

30%

  • Loocaa18%
  • Udekit18%
  • KHHK10%
  • 57 SPECIAL REPLICAS9%
  • Weeb Keychains9%
  • Kimimara7%

Demand

Demon Slayer Sword search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KJanFebMarAprMayJunJul

Peak months: Jan · busiest ÷ quietest = 1.8× · 7 of 12 months tracked

Search terms

Top Demon Slayer Sword search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • demon slayer sword77K/yr
  • anime sword15K/yr
  • demon slayer katana12K/yr
  • demon slayer swords10K/yr

Reviews and returns

What reviews say buyers love and hate about Demon Slayer Sword

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall25%−0.06

Quality not great

Quality is so bad it came apart the next day

Assembly/Installation20%−0.26

found that the main components to build it were wrong

Print Quality7%−0.03
Value For Money5%−0.04

Value for money awful

Not value for money. Not a great value

Not value for money

Size-Overall5%−0.04

could definitely be bigger for an adult

Love

Quality-Overall44%−0.06

Amazing quality

Good product

Just got this for my 7 year old autistic grandson who is obsessed with anything to do with japan, dragon slayers and anime he loves it, considering it was only £25 the quality is pretty impressive

Value For Money8%−0.04

Best value for Cosplay props

Would recommend for the price

Worth It

Advertised Vs Actual Product8%+1.16

as expected

Great item, just as described

Design-Overall6%+0.92

I really like the design on this sword though I didn't finsh it

Size-Overall6%−0.04

Good size

its perfect size for my 12 years old son

Really big which is great

Return

1.4% Return rate 23% Fixable by listing

Defective Material/Parts22%▁▃▅▄█▁
Quality-Overall17%▁▁▆▃▁█

Quality not great

Quality is so bad it came apart the next day

Size-Overall13%▁▇██▁█

could definitely be bigger for an adult

Advertised Vs Actual Product6%▁▅▃▁█▁
Assembly/Installation6%▁▁▅▇█▁

found that the main components to build it were wrong

FAQ

Common Demon Slayer Sword questions

Answered from the same tracked data.