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Deck Box

Maybe

Returns run at only 0.4% of orders. But the products selling today already average 4.7★, so Deck Box is a Maybe.

Flapen Score
55
55 / 100
Top 16% of 1,773 Toys & Games niches · +11 vs the category median of 44
Market size
£111K/yr343K searches / yr
90-day growth
+0.8%search demand this quarter
Competition
27%top-5 click share · 24 brands · 53 sellers

Flapen Score

Deck Box against its category

The dotted line is the Toys & Games average. Past it, Deck Box is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Deck Box market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Deck Box 343K times last year and spent an estimated £111K. The top 5 brands take 54% of clicks. Demand peaks in Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

2.4% of searches ended in a purchase last week.

Shoppers searched for this 343K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved +0.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £111K a year.

Searches, last 12 months
343K
Growth, 90 days vs prior 90
+0.8%
Conversion, latest week
2.4%
Market size, estimated
£111Ka year
Peak month
December1.6× the quietest month
Top search term
deck box95K searches a year

02 · Price

A sale here is worth £13.71.

Listings sell for £13.71 on average, from £0.79 to £78.26. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £13.71 that is £1K to £3K a year per listing.

Average price
£13.71under the $15 to $100 sweet spot
Price range
£0.79–£78.26
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 9.9% of listings are out of stock. The average listing ranks #57 within Collectible Toys. It carries 678 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
90%
Out of stock, average day
9.9%
Average rank
#57in Collectible Toys
Average rating
4.67 starsAmazon United Kingdom average 4.36 stars
Average reviews
678per listing
Listings tracked
59

04 · Newcomers

Amazon counts 1 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
1Amazon's first-year sales bar
Average brand age
29 months

Products

Top Deck Box products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

£0£3K£7K£10K£13K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 falling

Sellers

53

Top-5 brand share

54%

Top 20: 98%

Top-5 click share

27%

Top 20: 64%

Open market

40%

  • AFIING20%
  • UAONO10%
  • IVODEELA10%
  • Mcbazel8%
  • Gamegenic6%
  • Mlikero6%

Demand

Deck Box search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.6×

Search terms

Top Deck Box search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • deck box95K/yr
  • mtg deck box68K/yr
  • commander deck box27K/yr
  • pokemon deck box21K/yr
  • mtg commander deck box19K/yr
  • yugioh deck box18K/yr
  • card deck box16K/yr
  • magic the gathering deck box16K/yr
  • tcg deck box11K/yr
  • mtg deck box commander9K/yr

Reviews and returns

What reviews say buyers love and hate about Deck Box

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall17%−0.04

Dont fit top loaders in

I was really jappy with the size

Was slightly smaller than I expected

Smell10%−0.05

musty smell

Will smell like cigarettes

This did have a musty smell

Strength8%−0.01

and flimsy

Its not a sturdy cardboard box

Sturdy, not the best value

Advertised Vs Actual Product8%−0.04

False advertisement

Not as advertised

Material Quality8%−0.01

The acrylic boxes inside are a little awkward

Plastic cussing box

Love

Quality-Overall23%+1.66

Build quality is solid for the price

Amazing quality

Very pleased with the quality of the box

Value For Money15%+0.61

Good price

Amazing value

Worth it

Strength8%−0.01

Easy assembly very sturdy would definitely recommend

Sturdy and well-made

Very sturdy box

Collectibles7%+0.23

Its really well-designed and makes storing and transporting his collection simple

Great, have a few of these now for various card games and/or Pokémon collections

Card holders

Storage Capacity7%+0.44

Decent storage for the price

Fantastic storage capacity

What a great storage box

Return

0.4% Return rate 70% Fixable by listing

Size-Overall53%█▄▄▆▃▄

Dont fit top loaders in

I was really jappy with the size

Was slightly smaller than I expected

Quality-Overall8%▁▇▄▂▁█

Its ok. Its not the quality

it should be made with better quality

Defective Material/Parts6%▁▅▁▅█▁
Color6%▁▁▁▄█▆
Gifting Purpose3%▁▅▁▁█▁

FAQ

Common Deck Box questions

Answered from the same tracked data.