deal or no deal
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Great£15.47avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,340avg incumbent reviews — the moat a new listing must climb
Price range
Okay£4.45–£21.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Market size
Bad£33K£33K/yr · 85K searches
Growth
Bad-48.6%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, deal or no deal is a £33K/yr Amazon United Kingdom market (85K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 30/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
deal or no deal market data
- Units sold / yr
- 3K–3K
- avg 1,250–1,500/product
- Revenue / yr
- £39K–£46K
- units × avg price
- Conversion rate
- 2.5%
- Avg BSR
- #4,034
- Page quality
- 0%
- Prime
- 33%
- Sponsored
- 33%
- Out of stock
- 15.4%
- Avg brand age
- 57 months
- Avg seller age
- 196 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 flat
Sellers
32
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Big Sky Games86%
- Channel 47%
- Ideal7%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 35 weeks — -48.6% search growth over the last 90 days.Top deal or no deal search terms
- deal or no deal26K/yr
- deal or no deal board game48K/yr
- deal or no deal game11K/yr
Top deal or no deal products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 3 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Deal or No Deal Official Board Game Family Strategy Party Game
Big Sky Games£21.614.6★242 rev
![Deal Or No Deal Family Challenge [Interactive DVD]](https://m.media-amazon.com/images/I/51c5bAx8QqL.jpg)
Deal Or No Deal Family Challenge [Interactive DVD]
Channel 4£4.454.0★233 rev
IDEAL | Tipping Point game: with electronic Tipping Point Machine and all new questions | Family TV Show Board Game | For 3+ Players or teams | Ages 10+
Ideal£20.354.3★3,545 rev
Newest
by launch dateDeal or No Deal Official Board Game Family Strategy Party Game
Big Sky Games£21.61242 rev
IDEAL | Tipping Point game: with electronic Tipping Point Machine and all new questions | Family TV Show Board Game | For 3+ Players or teams | Ages 10+
Ideal£20.353,545 rev
Deal Or No Deal Family Challenge [Interactive DVD]
Channel 4£4.45233 rev
Trending
90-day click momentumDeal Or No Deal Family Challenge [Interactive DVD]
Channel 4£4.454.0★
IDEAL | Tipping Point game: with electronic Tipping Point Machine and all new questions | Family TV Show Board Game | For 3+ Players or teams | Ages 10+
Ideal£20.354.3★
Deal or No Deal Official Board Game Family Strategy Party Game
Big Sky Games£21.614.6★
What buyers say about deal or no deal
What buyers praise and complain about, mined from review topics.What buyers love
“Great family game”
“good value would recommend”
Top return reasons
Common questions
- Is deal or no deal profitable to sell on Amazon United Kingdom?
- The niche generates £33K/yr across 3 tracked products. 90-day search growth is -48.6%. Flapen's verdict: Skip it (30/100).
- How competitive is the deal or no deal niche?
- 3 brands and 32 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What does it cost to enter the deal or no deal niche?
- Listings span £4.45–£21.61; the average listing price is £15.47 (sweet spot $15–$100). The average incumbent carries 1,340 reviews — the moat a new listing must climb.