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Deal Or No Deal

Fail

The top 5 products take 100% of clicks, so Deal Or No Deal is a Fail.

Flapen Score
30
30 / 100
Ranks 1,617 of 1,773 Toys & Games niches · −14 vs the category median of 44
Market size
£33K/yr85K searches / yr
90-day growth
-48.6%search demand this quarter
Competition
100%top-5 click share · 3 brands · 32 sellers

Flapen Score

Deal Or No Deal against its category

The dotted line is the Toys & Games average. Past it, Deal Or No Deal is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Deal Or No Deal market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Deal Or No Deal 85K times last year and spent an estimated £33K. All 3 brands take every click. Flapen scores it 30 out of 100, a Fail.

01 · Demand

2.5% of searches ended in a purchase last week.

Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -48.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £33K a year.

Searches, last 12 months
85K
Growth, 90 days vs prior 90
-48.6%
Conversion, latest week
2.5%
Market size, estimated
£33Ka year
Top search term
deal or no deal26K searches a year

02 · Price

A sale here is worth £15.47.

Listings sell for £15.47 on average, from £4.45 to £21.61. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 1,250 to 1,500 of them. At £15.47 that is £19K to £23K a year per listing.

Average price
£15.47inside the $15 to $100 sweet spot
Price range
£4.45–£21.61
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
1,250–1,500
Revenue per listing a year
£19K–£23K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 33% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #4,034 within Games & Accessories. It carries 1,340 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
33%
Out of stock, average day
15.4%
Average rank
#4,034in Games & Accessories
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,340per listing
Listings tracked
3

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£8K£17K£25K£33K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

32

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Big Sky Games86%
  • Channel 47%
  • Ideal7%
  • Open — no brand owns it (0%)

Demand

Deal Or No Deal search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KHoliday '25DecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 14.1× · 8 of 12 months tracked

Search terms

Top Deal Or No Deal search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • deal or no deal26K/yr
  • deal or no deal board game48K/yr
  • deal or no deal game11K/yr

Reviews and returns

What reviews say buyers love and hate about Deal Or No Deal

What buyers praise, what they complain about and why they send it back, from the reviews.

Love

Fun/Entertainment Experience75%

Great family game

Great game for the family

kept us entertained

Value For Money25%

good value would recommend

Return

0.6% Return rate 0% Fixable by listing

Product Condition25%▁▁▁█▁▁
Quality-Overall25%▁▁▁▁█▁
Ease Of Use25%▁█▁▁▁▁
Mechanism Issues25%▁▁▁▁█▁

FAQ

Common Deal Or No Deal questions

Answered from the same tracked data.