Deal Or No Deal
FailThe top 5 products take 100% of clicks, so Deal Or No Deal is a Fail.
- Flapen Score
- 30 / 100Ranks 1,617 of 1,773 Toys & Games niches · −14 vs the category median of 4430
- Market size
- £33K/yr85K searches / yr
- 90-day growth
- -48.6%search demand this quarter
- Competition
- 100%top-5 click share · 3 brands · 32 sellers
Flapen Score
Deal Or No Deal against its category
The dotted line is the Toys & Games average. Past it, Deal Or No Deal is stronger. Inside it, weaker.
Market
The Deal Or No Deal market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Deal Or No Deal 85K times last year and spent an estimated £33K. All 3 brands take every click. Flapen scores it 30 out of 100, a Fail.
01 · Demand
2.5% of searches ended in a purchase last week.
Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -48.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £33K a year.
- Searches, last 12 months
- 85K
- Growth, 90 days vs prior 90
- -48.6%
- Conversion, latest week
- 2.5%
- Market size, estimated
- £33Ka year
- Top search term
- deal or no deal26K searches a year
02 · Price
A sale here is worth £15.47.
Listings sell for £15.47 on average, from £4.45 to £21.61. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 1,250 to 1,500 of them. At £15.47 that is £19K to £23K a year per listing.
- Average price
- £15.47inside the $15 to $100 sweet spot
- Price range
- £4.45–£21.61
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £19K–£23K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
33% of listings pay for placement with sponsored ads. 33% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #4,034 within Games & Accessories. It carries 1,340 reviews at 4.30 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 33%
- Prime listings
- 33%
- Out of stock, average day
- 15.4%
- Average rank
- #4,034in Games & Accessories
- Average rating
- 4.30 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,340per listing
- Listings tracked
- 3
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Deal Or No Deal products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Deal or No Deal Official Board Game Family Strategy Party Game
- Price
- £21.61
- Rating
- 4.6/5
- Reviews
- 242
- Age
- 1y ago
![Deal Or No Deal Family Challenge [Interactive DVD]](https://m.media-amazon.com/images/I/51c5bAx8QqL.jpg)
Deal Or No Deal Family Challenge [Interactive DVD]
- Price
- £4.45
- Rating
- 4.0/5
- Reviews
- 233
- Age
- 18y ago

IDEAL | Tipping Point game: with electronic Tipping Point Machine and all new questions | Family TV Show Board Game | For 3+ Players or teams | Ages 10+
- Price
- £20.35
- Rating
- 4.3/5
- Reviews
- 3,545
- Age
- 11y ago
Trending
90-day click momentum![Deal Or No Deal Family Challenge [Interactive DVD]](https://m.media-amazon.com/images/I/51c5bAx8QqL.jpg)
Deal Or No Deal Family Challenge [Interactive DVD]
- Price
- £4.45
- Rating
- 4.0/5
- Reviews
- 233
- Age
- 18y ago

IDEAL | Tipping Point game: with electronic Tipping Point Machine and all new questions | Family TV Show Board Game | For 3+ Players or teams | Ages 10+
- Price
- £20.35
- Rating
- 4.3/5
- Reviews
- 3,545
- Age
- 11y ago

Deal or No Deal Official Board Game Family Strategy Party Game
- Price
- £21.61
- Rating
- 4.6/5
- Reviews
- 242
- Age
- 1y ago
Newest
by launch date
Deal or No Deal Official Board Game Family Strategy Party Game
- Price
- £21.61
- Rating
- 4.6/5
- Reviews
- 242
- Age
- 1y ago

IDEAL | Tipping Point game: with electronic Tipping Point Machine and all new questions | Family TV Show Board Game | For 3+ Players or teams | Ages 10+
- Price
- £20.35
- Rating
- 4.3/5
- Reviews
- 3,545
- Age
- 11y ago
![Deal Or No Deal Family Challenge [Interactive DVD]](https://m.media-amazon.com/images/I/51c5bAx8QqL.jpg)
Deal Or No Deal Family Challenge [Interactive DVD]
- Price
- £4.45
- Rating
- 4.0/5
- Reviews
- 233
- Age
- 18y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
3 flat
Sellers
32
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Big Sky Games86%
- Channel 47%
- Ideal7%
- Open — no brand owns it (0%)
Demand
Deal Or No Deal search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 14.1× · 8 of 12 months tracked
Search terms
Top Deal Or No Deal search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- deal or no deal26K/yr
- deal or no deal board game48K/yr
- deal or no deal game11K/yr
Reviews and returns
What reviews say buyers love and hate about Deal Or No Deal
What buyers praise, what they complain about and why they send it back, from the reviews.
Love
Great family game
Great game for the family
kept us entertained
good value would recommend
Return
0.6% Return rate 0% Fixable by listing
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Deal Or No Deal questions
Answered from the same tracked data.









