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Deal Or No Deal

Fail

The top 5 products take 100% of clicks, so Deal Or No Deal is a Fail.

Flapen Score
30
30 / 100
Ranks 1,617 of 1,773 Toys & Games niches · −14 vs the category median of 44
Market size
£33K/yr85K searches / yr
90-day growth
-48.6%search demand this quarter
Competition
100%top-5 click share · 3 brands · 32 sellers

Flapen Score

Deal Or No Deal against its category

The dotted line is the Toys & Games average. Past it, Deal Or No Deal is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Deal Or No Deal market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Deal Or No Deal 85K times last year and spent an estimated £33K. All 3 brands take every click. Flapen scores it 30 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -48.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £33K a year.

Searches, last 12 months
85K
Growth, 90 days vs prior 90
-48.6%
Conversion, latest week
2.5%
Market size, estimated
£33Ka year
Top search term
deal or no deal26K searches a year

02 · Price

A sale here is worth £15.47.

Listings sell for £15.47 on average, from £4.45 to £21.61. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 1,250 to 1,500 of them. At £15.47 that is £19K to £23K a year per listing.

Average price
£15.47inside the $15 to $100 sweet spot
Price range
£4.45–£21.61
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
1,250–1,500
Revenue per listing a year
£19K–£23K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 33% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #4,034 within Games & Accessories. It carries 1,340 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
33%
Out of stock, average day
15.4%
Average rank
#4,034in Games & Accessories
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,340per listing
Listings tracked
3

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Deal Or No Deal products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.

£0£8K£17K£25K£33K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

32

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

100%

Top 20: 100%

Open market

0%

  • Big Sky Games86%
  • Channel 47%
  • Ideal7%
  • Open — no brand owns it (0%)

Demand

Deal Or No Deal search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KHoliday '25DecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 14.1× · 8 of 12 months tracked

Search terms

Top Deal Or No Deal search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • deal or no deal26K/yr
  • deal or no deal board game48K/yr
  • deal or no deal game11K/yr

Reviews and returns

What reviews say buyers love and hate about Deal Or No Deal

We read the reviews and the return reasons for every product selling here.

75%of positive reviews mention “Fun/Entertainment Experience”
0.6%of orders come back
“Great family game”
A buyer, on “Fun/Entertainment Experience”75% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

6 topics

NegativePositive

FAQ

Common Deal Or No Deal questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data