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Deadpool Figure

Fail

Shoppers spend only $38K a year here, so Deadpool Figure is a Fail.

Flapen Score
37
37 / 100
Ranks 1,274 of 1,773 Toys & Games niches · −7 vs the category median of 44
Market size
£38K/yr110K searches / yr
90-day growth
-11.4%search demand this quarter
Competition
62%top-5 click share · 9 brands · 85 sellers

Flapen Score

Deadpool Figure against its category

The dotted line is the Toys & Games average. Past it, Deadpool Figure is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Deadpool Figure market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Deadpool Figure 110K times last year and spent an estimated £38K. The top 5 brands take 95% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

1.3% of searches ended in a purchase last week.

Shoppers searched for this 110K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -11.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.

Searches, last 12 months
110K
Growth, 90 days vs prior 90
-11.4%
Conversion, latest week
1.3%
Market size, estimated
£38Ka year
Peak month
December8.4× the quietest month
Top search term
deadpool figure73K searches a year

02 · Price

A sale here is worth £25.55.

Listings sell for £25.55 on average, from £7.01 to £120.05. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £25.55 that is £0 to £3K a year per listing.

Average price
£25.55inside the $15 to $100 sweet spot
Price range
£7.01–£120.05
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

35% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 8.5% of listings are out of stock. The average listing ranks #1,574 within Hobbies. It carries 936 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
35%
Prime listings
88%
Out of stock, average day
8.5%
Average rank
#1,574in Hobbies
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
936per listing
Listings tracked
17

04 · Newcomers

Amazon counts 4 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
4Amazon's first-year sales bar
Average brand age
31 months

Products

Top Deadpool Figure products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

9 falling

Sellers

85

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

3%

  • Marvel73%
  • Heartsking10%
  • Driflo6%
  • Kanfyyl3%
  • Funko2%
  • McFarlane2%
  • Open — no brand owns it (3 brands, 3%)

Demand

Deadpool Figure search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KHoliday '24Spike '25Black Friday '25DecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 8.4×

Search terms

Top Deadpool Figure search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • deadpool figure73K/yr
  • deadpool action figure19K/yr
  • deadpool toys12K/yr
  • deadpool toy6K/yr

Reviews and returns

What reviews say buyers love and hate about Deadpool Figure

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall26%−0.06

Terrible quality

Terrible quality and size for the price

poor a well

Strength22%−0.02

is super flimsy

Fragile

the guns are very bendy

Durability22%−0.07

Broken

Deadpool's feet came off on the same day

Value For Money11%

Im not sure its worth the price tag

Grip6%+0.25

my only gripe was that the left hand was unable to move

Love

Collectibles38%+1.57

Its an amazing figure that looks great to add to my collection

Absolutely amazing action figure for anyone who collects Marvel legends series

Great for starting a collection

Quality-Overall17%−0.06

Detailing overall very good

Good figure, high quality, decent articulation, the battle damage did look like someone scribbled on it with a sharpie tho, no battle damage anywhere except the front, lack of accessories

Great quality

Gifting Purpose12%+1.08

Good gift

Lovely gift for a deadpool fan

Great gift

Fun/Entertainment Experience9%+0.80

Fun for rear view

Good fun

Strength6%−0.02

Sturdy, well-detailed, and perfect for imaginative play

Return

1.0% Return rate 26% Fixable by listing

Defective Material/Parts23%▃▇▁▇▇█
Size-Overall20%▁▁▆█▃▂

the guns cant fit in the hands

Durability12%█▁▁▁▃▃

Broken

Deadpool's feet came off on the same day

Quality-Overall10%▁█▇▁▃▁

Terrible quality

Terrible quality and size for the price

poor a well

Display-Overall5%█▇▁▁▁▁

FAQ

Common Deadpool Figure questions

Answered from the same tracked data.