deadpool figure
Skip itA small market ($38K/yr) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Incredible£25.55avg listing price — sweet spot $15–$100
Price range
Great£7.01–£120.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good935.82avg incumbent reviews — the moat a new listing must climb
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-11.4%90-day search growth — must beat 0% to launch
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Brand share
Bad95%top-5 brand share — brand-locked demand
Market size
Bad£38K£38K/yr · 110K searches
According to Flapen's Amazon United Kingdom niche tracking, deadpool figure is a £38K/yr Amazon United Kingdom market (110K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 37/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
deadpool figure market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- £51K–£64K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #1,574
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 35%
- Out of stock
- 8.5%
- Avg brand age
- 31 months
- Avg seller age
- 177 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
85
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
3%
- Marvel73%
- Heartsking10%
- Driflo6%
- Kanfyyl3%
- Funko2%
- McFarlane2%
- Open — no brand owns it (3 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 95 weeks — -11.4% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 8.4×
Top deadpool figure search terms
- deadpool figure73K/yr
- deadpool action figure19K/yr
- deadpool toys12K/yr
- deadpool toy6K/yr
Top deadpool figure products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Marvel Legends Series Dogpool and Deadpool Marvel Studios Deadpool & Wolverine Film Collectible 15-cm Action Figure Gift
Marvel£34.254.8★239 rev
Marvel Legends Series Cowboypool Marvel Studios Deadpool & Wolverine Movie Collectible 6-Inch Action Figure Gift
Marvel£20.604.8★958 rev
Marvel Legends Maximum Series Deadpool Action Figure with Doop Red
Marvel£39.374.5★641 rev
Heartsking Action Figure 17 CM Movie Anime PVC Hero Figure DP Toy with Removable Accessories Anime Cartoon Character Model Statue Figure
Heartsking£12.483.6★21 rev
Marvel Deadpool Action Figure with Accessory Red
Marvel£9.614.6★563 rev
Newest
by launch dateMarvel Legends Series Dogpool and Deadpool Marvel Studios Deadpool & Wolverine Film Collectible 15-cm Action Figure Gift
Marvel£34.25239 rev
Marvel Legends Series Cowboypool Marvel Studios Deadpool & Wolverine Movie Collectible 6-Inch Action Figure Gift
Marvel£20.60958 rev
Marvel Legends Series Wolverine Marvel Studios Deadpool & Wolverine Movie Collectible 6-Inch Action Figure Gift
Marvel£19.11958 rev
Marvel Legends Series Wolverine (Brown Suit) Marvel Studios Deadpool & Wolverine Movie Collectible 6-Inch Action Figure Gift
Marvel£19.16958 rev
Hallmark Keepsake MARVEL Hanging Ornament - Deadpool with Katanas Design
Hallmark£12.522 rev
Trending
90-day click momentum
Kaiyodo Revoltech Amazing Yamaguchi Deadpool Ver.2.5 X-Force Color Edition (Adult Collectible Action Figure 15+)
Kaiyodo£120.050.0★
Marvel Legends Series Dogpool and Deadpool Marvel Studios Deadpool & Wolverine Film Collectible 15-cm Action Figure Gift
Marvel£34.254.8★
Marvel Legends Series Cowboypool Marvel Studios Deadpool & Wolverine Movie Collectible 6-Inch Action Figure Gift
Marvel£20.604.8★
Marvel Legends Series Wolverine Marvel Studios Deadpool & Wolverine Movie Collectible 6-Inch Action Figure Gift
Marvel£19.114.8★
Deadpool Car Accessories Classics Anime Figures Model Funny Car Accessories Deadpool Car Rear View Mirror Hanging Accessories for Home Car Desk and Computer Decorations Birthday Romantic Gift
DNSHAN£7.014.7★
What buyers say about deadpool figure
What buyers praise and complain about, mined from review topics.What buyers love
“Its an amazing figure that looks great to add to my collection”
“Detailing overall very good”
“Good gift”
“Fun for rear view”
“Sturdy, well-detailed, and perfect for imaginative play”
“Good figure, movie accurate”
“Fun car display”
“Lots of accessories”
“Detailing overall very good”
“Very happy with the price- great quality for this price”
What buyers complain about
“Terrible quality”
“is super flimsy”
“Broken”
“Im not sure its worth the price tag”
“my only gripe was that the left hand was unable to move”
“the guns cant fit in the hands”
“plastic is bad”
Top return reasons
Common questions
- Is deadpool figure profitable to sell on Amazon United Kingdom?
- The niche generates £38K/yr across 17 tracked products. 4 of 8 products launched in the last 360 days are still selling. 90-day search growth is -11.4%. Flapen's verdict: Skip it (37/100).
- How competitive is the deadpool figure niche?
- 9 brands and 85 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in deadpool figure?
- Top complaints mined from reviews: Quality-Overall, Strength, Durability. The return rate is 1.0%.
- When does demand for deadpool figure peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 8.4× the quietest.
- What does it cost to enter the deadpool figure niche?
- Listings span £7.01–£120.05; the average listing price is £25.55 (sweet spot $15–$100). The average incumbent carries 936 reviews — the moat a new listing must climb.