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Deadpool Figure

Fail

Shoppers spend an estimated $38K a year here, so Deadpool Figure is a Fail.

Flapen Score
37
37 / 100
Ranks 1,274 of 1,773 Toys & Games niches · −7 vs the category median of 44
Market size
£38K/yr110K searches / yr
90-day growth
-11.4%search demand this quarter
Competition
62%top-5 click share · 9 brands · 85 sellers

Flapen Score

Deadpool Figure against its category

The dotted line is the Toys & Games average. Past it, Deadpool Figure is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Deadpool Figure market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Deadpool Figure 110K times last year and spent an estimated £38K. The top 5 brands take 95% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 110K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -11.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.

Searches, last 12 months
110K
Growth, 90 days vs prior 90
-11.4%
Conversion, latest week
1.3%
Market size, estimated
£38Ka year
Peak month
December8.4× the quietest month
Top search term
deadpool figure73K searches a year

02 · Price

A sale here is worth £25.55.

Listings sell for £25.55 on average, from £7.01 to £120.05. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £25.55 that is £0 to £3K a year per listing.

Average price
£25.55inside the $15 to $100 sweet spot
Price range
£7.01–£120.05
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

35% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 8.5% of listings are out of stock. The average listing ranks #1,574 within Hobbies. It carries 936 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
35%
Prime listings
88%
Out of stock, average day
8.5%
Average rank
#1,574in Hobbies
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
936per listing
Listings tracked
17

04 · Newcomers

4 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
4Amazon's first-year sales bar
Average brand age
31 months

Products

Top Deadpool Figure products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

9 falling

Sellers

85

Est. top-5 brand share

95%

Top 20: 100%

Est. top-5 click share

62%

Top 20: 100%

Open market

3%

  • Marvel73%
  • Heartsking10%
  • Driflo6%
  • Kanfyyl3%
  • Funko2%
  • McFarlane2%
  • Open — no brand owns it (3 brands, 3%)

Demand

Deadpool Figure search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KHoliday '24Spike '25Black Friday '25DecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 8.4×

Search terms

Top Deadpool Figure search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • deadpool figure73K/yr
  • deadpool action figure19K/yr
  • deadpool toys12K/yr
  • deadpool toy6K/yr

Reviews and returns

What reviews say buyers love and hate about Deadpool Figure

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Collectibles”
26%of negative reviews mention “Quality-Overall”
1.0%of orders come back
“Terrible quality”
A buyer, on “Quality-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Deadpool Figure questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data