Dance Mat

Shoppers searched for this 555K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -34.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £506K a year.

Searches, last 12 months

555K

Growth, 90 days vs prior 90

-34.9%

Conversion, latest week

1.9%

Market size, estimated

£506Ka year

Peak month

December13.0× the quietest month

Top search term

dance mat249K searches a year

Listings sell for £46.73 on average, from £17.21 to £125.19. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At £46.73 that is £5K to £12K a year per listing.

Average price

£46.73inside the $15 to $100 sweet spot

Price range

£17.21–£125.19

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

13K–15K

Units per listing a year

100–250

Revenue per listing a year

£5K–£12K

Returns

2.2%of orders · Amazon United Kingdom median 0.6%

95% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 22.2% of listings are out of stock. The average listing ranks #46 within Electronic Toys. It carries 513 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

95%

Out of stock, average day

22.2%

Average rank

#46in Electronic Toys

Average rating

4.26 starsAmazon United Kingdom average 4.36 stars

Average reviews

513per listing

Listings tracked

44

10 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

10

Successful launches

2Amazon's first-year sales bar

Average brand age

31 months