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curling game

Skip it

Soft demand (-89.6% this quarter) — this niche doesn't clear our bar today.

Market size 13Growth 0Conversion 64Competition 22Returns 95Price range 35Avg price 44Brand share 46Review moat 94Quality gap 80

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Review moat

Great115.31

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Conversion

Good5.7%

search→purchase rate — share of searches ending in a sale

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Avg price

Okay£11.31

avg listing price — sweet spot $15–$100

Price range

Okay£7.80–£18.85

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Bad74%

top-5 click share — a locked-up shelf

Market size

Bad£53K

£53K/yr · 82K searches

Growth

Bad-89.6%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, curling game is a £53K/yr Amazon United Kingdom market (82K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Mar–Nov–Dec. Verdict: Skip it — 42/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

curling game market data

Units sold / yr
3K–4K
avg 100–250/product
Revenue / yr
£34K–£45K
units × avg price
Conversion rate
5.7%
Avg BSR
#782
Page quality
0%
Prime
92%
Sponsored
77%
Out of stock
24.4%
Avg brand age
31 months
Avg seller age
209 days

Competition & brand share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

Brands

12 falling

Sellers

19

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

18%

  • MEETOZ44%
  • RAYNA GAMES13%
  • Techspace7%
  • GMBYLBY7%
  • Lotvic6%
  • Rxinlucky4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -89.6% search growth over the last 90 days.
7K5KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Nov, Dec · busiest ÷ quietest = 16.7×

Top curling game search terms

  • curling game25K/yr
  • table top curling game11K/yr
  • table curling game7K/yr
  • indoor curling game4K/yr
  • tabletop curling game5K/yr
  • rebound game5K/yr
  • curling game for adults6K/yr
  • curling stone11K/yr
  • tabletop curling6K/yr
  • indoor curling4K/yr
All search terms

Top curling game products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%£8K30%£16K45%£24K60%£32K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 13 tracked products in this niche — three views at once, no toggling.

What buyers say about curling game

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience54%

“Fun game”

Quality-Overall9%

“feel well-made”

Value For Money9%

“Great value for the money”

Size-Overall4%

“The size works well on a table without taking up too much space”

Ease Of Use3%

“It is simple to learn”

Compactness3%

“Fun compact game”

Trivia Games3%

“Great fun table top curling game for all the family value for money”

Suitable For Indoor3%

“Great game, just love this, good for indoor and outdoor play”

Portability3%

“It is a portable game”

Weight Light2%

“The board itself is lightweight”

What buyers complain about

Size-Overall50%

“The curling pieces are smaller than I expected”

Top return reasons

Size-Overall43%
Material Quality18%
Defective Material/Parts13%
Quality-Overall7%
Value For Money7%
Advertised Vs Actual Product5%
Weight Heavy4%
Magnetic Strength/Adsorption2%
Gifting Purpose2%

Common questions

Is curling game profitable to sell on Amazon United Kingdom?
The niche generates £53K/yr across 13 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -89.6%. Flapen's verdict: Skip it (42/100).
How competitive is the curling game niche?
12 brands and 19 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 78% of demand.
What do buyers complain about in curling game?
Top complaints mined from reviews: Size-Overall. The return rate is 0.9%.
When does demand for curling game peak?
Demand peaks in Mar–Nov–Dec; the busiest month runs 16.7× the quietest.
What does it cost to enter the curling game niche?
Listings span £7.80–£18.85; the average listing price is £11.31 (sweet spot $15–$100). The average incumbent carries 115 reviews — the moat a new listing must climb.