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Crystal Growing Kit

Maybe

Returns run at only 0.6% of orders. But demand is soft, at -27.0% this quarter, so Crystal Growing Kit is a Maybe.

Flapen Score
52
52 / 100
Top 24% of 1,773 Toys & Games niches · +8 vs the category median of 44
Market size
£76K/yr113K searches / yr
90-day growth
-27.0%search demand this quarter
Competition
49%top-5 click share · 17 brands · 57 sellers

Flapen Score

Crystal Growing Kit against its category

The dotted line is the Toys & Games average. Past it, Crystal Growing Kit is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Crystal Growing Kit market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Crystal Growing Kit 113K times last year and spent an estimated £76K. The top 5 brands take 71% of clicks. Demand peaks in Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

5.1% of searches ended in a purchase last week.

Shoppers searched for this 113K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -27.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £76K a year.

Searches, last 12 months
113K
Growth, 90 days vs prior 90
-27.0%
Conversion, latest week
5.1%
Market size, estimated
£76Ka year
Peak month
December7.2× the quietest month
Top search term
crystal growing kit for kids43K searches a year

02 · Price

A sale here is worth £12.99.

Listings sell for £12.99 on average, from £2.96 to £26.03. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £12.99 that is £1K to £3K a year per listing.

Average price
£12.99under the $15 to $100 sweet spot
Price range
£2.96–£26.03
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #395 within Learning & Education. It carries 774 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
88%
Out of stock, average day
6.6%
Average rank
#395in Learning & Education
Average rating
4.17 starsAmazon United Kingdom average 4.36 stars
Average reviews
774per listing
Listings tracked
26

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Crystal Growing Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 rising

Sellers

57

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

49%

Top 20: 95%

Open market

23%

  • Blue Marble30%
  • Klever Kits12%
  • UNGLINGA10%
  • Science Mad10%
  • Galt9%
  • JOPSHEEN6%

Demand

Crystal Growing Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 7.2×

Search terms

Top Crystal Growing Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • crystal growing kit for kids43K/yr
  • crystal growing kit23K/yr
  • crystal making kits for kids9K/yr
  • crystal kit6K/yr
  • grow your own crystals for kids9K/yr
  • crystal making kit6K/yr
  • crystal growing7K/yr
  • grow crystals kit kids5K/yr
  • grow your own crystals4K/yr

Reviews and returns

What reviews say buyers love and hate about Crystal Growing Kit

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall12%−0.08

Small

It's only a small box

Gems are small

Value For Money10%−0.09

Quite expensive

Waste of money

Very poor for the price

Instructions/User Manual/Troubleshooting9%−0.07

Instructions aren't perfect - it feels like it's been translated from another language

unfortunately didn't work for us even though we followed the instructions and waited, my son was disappointed

not even any instructions

Mess Free6%

Messy

after the 24 hours it becomes a bit of a mess as the crystals fall off

Messy once done

Strength5%−0.04

very delicate

Crumbly and fragile, grew up the sides of the cup provided

Rubbish do not buy broke on the first day cheap flimsy rubbish that is very overpriced

Love

Fun/Entertainment Experience26%+1.03

keeps children engaged

Good fun

Great toy

Gifting Purpose10%+1.09

Such a great gift idea

Great item for a gift

Great gift

Ease Of Use8%+0.63

easy to follow

Simple to use yet fun

easy to do

Quality-Overall7%+0.69

Great quality experiment

Good quality

Awesome quality ingredients and equipment and at £14.99 for 6x full sets at the time of this review there superb value

Value For Money7%−0.09

Its an affordable

Excellent value for money

great value for the price

Return

0.6% Return rate 18% Fixable by listing

Gifting Purpose27%█▄▆▃▄▄
Defective Material/Parts11%▁▁█▂▅▃
Size-Overall11%▁▅▄▁▇█

Small

It's only a small box

Gems are small

Leak-Proof10%▁█▁▁▁▄
Functionality-Overall9%▁▂▁█▁▃

Doesnt work

Didn't work for us

FAQ

Common Crystal Growing Kit questions

Answered from the same tracked data.