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Cry Babies

Fail

The top 5 brands take 99% of clicks, so Cry Babies is a Fail.

Flapen Score
39
39 / 100
Ranks 1,153 of 1,773 Toys & Games niches · −5 vs the category median of 44
Market size
£20K/yr116K searches / yr
90-day growth
-14.1%search demand this quarter
Competition
46%top-5 click share · 6 brands · 45 sellers

Flapen Score

Cry Babies against its category

The dotted line is the Toys & Games average. Past it, Cry Babies is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cry Babies market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cry Babies 116K times last year and spent an estimated £20K. The top 5 brands take 99% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 116K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -14.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £20K a year.

Searches, last 12 months
116K
Growth, 90 days vs prior 90
-14.1%
Conversion, latest week
0.8%
Market size, estimated
£20Ka year
Peak month
December2.8× the quietest month
Top search term
cry baby43K searches a year

02 · Price

A sale here is worth £21.25.

Listings sell for £21.25 on average, from £4.66 to £137.67. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £21.25 that is £0 to £2K a year per listing.

Average price
£21.25inside the $15 to $100 sweet spot
Price range
£4.66–£137.67
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 15.9% of listings are out of stock. The average listing ranks #1,112 within Dolls & Accessories. It carries 1,420 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
90%
Out of stock, average day
15.9%
Average rank
#1,112in Dolls & Accessories
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,420per listing
Listings tracked
30

04 · Newcomers

0 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Cry Babies products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.

£0£786£2K£2K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

6 falling

Sellers

45

Est. top-5 brand share

99%

Top 20: 100%

Est. top-5 click share

46%

Top 20: 90%

Open market

0%

  • IMC TOYS CRY BABIES74%
  • Cry Babies13%
  • POP MART7%
  • BFF by Cry Babies4%
  • PLAYTIME CRY BABIES2%
  • Paper Projects1%

Demand

Cry Babies search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Cry Babies search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • cry baby43K/yr
  • cry babies31K/yr
  • cry baby dolls22K/yr
  • cry babies magic tears9K/yr
  • cry babies doll8K/yr
  • crybabies3K/yr

Reviews and returns

What reviews say buyers love and hate about Cry Babies

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Gifting Purpose”
100%of negative reviews mention “Smell”
0.7%of orders come back
“It's awful and smells weird”
A buyer, on “Smell”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Cry Babies questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data