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Cry Babies

brand-locked demand (top 5 brands take 99% of clicks) — Cry Babies doesn't clear our bar today.

Flapen Score

39
Skip it
Market size 5Growth 18Conversion 10Competition 65Returns 96Price range 64Avg price 91Brand share 3Review moat 52Quality gap 45
This niche Category average

Is Cry Babies profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Cry Babies is a £20K/yr Amazon United Kingdom market (116K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 39/100.

Cry Babies: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -14.1% over the last 90 days and 0.8% of searches end in a purchase.

£20K

revenue / yr

Units sold / yr2K
Search volume / yr-14.1%116K
Conversion rate0.8%
Avg price£21.25

Who owns the niche?

The top 5 brands hold 99% of demand, so 1% of the market is open.

1%

open market share

Brands · sellers6 · 45
Top-5 product click share46%
Open market1%
Avg brand age35 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 30 products

Sponsored placement57%
New entrants (1y)14· 0 succeeded
Avg rating4.5★
Avg reviews1,420

Top Cry Babies products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

£0£786£2K£2K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

6 falling

Sellers

45

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

46%

Top 20: 90%

Open market

0%

  • IMC TOYS CRY BABIES74%
  • Cry Babies13%
  • POP MART7%
  • BFF by Cry Babies4%
  • PLAYTIME CRY BABIES2%
  • Paper Projects1%

Cry Babies demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume116KCVR0.8%Products30Brands6Top 5 Brands99%OOS Rate15.9%Rating4.5★Reviews1,420Avg BSR#1,112
10K6KSpike '24Holiday '24Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.8×

Top Cry Babies search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • cry baby43K/yr
  • cry babies31K/yr
  • cry baby dolls22K/yr
  • cry babies magic tears9K/yr
  • cry babies doll8K/yr
  • crybabies3K/yr

What reviews say buyers love and hate about Cry Babies

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
Gifting Purpose25%

Perfect gift

Value For Money25%

Great product great price daughter loved it

Storage Capacity13%

Sits nicely for shelf storing

Ease Of Cleaning13%

Easy to clean as clothes

Quality-Overall8%

It is very well made

What buyers complain about

100% of reviews
Smell100%

It's awful and smells weird

Cry Babies return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

31%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Advertised Vs Actual Product
23%
2Product Condition
13%
3Gifting Purpose
13%
4Quality-Overall
7%
5Functionality-Overall
7%

Common Cry Babies questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Cry Babies 39/100 on Amazon United Kingdom — Skip it. The niche generates £20K/yr across 30 tracked products. 0 of 14 products launched in the last 360 days are still selling. Search demand moved -14.1% over the last 90 days.
Search demand for Cry Babies on Amazon United Kingdom peaks in Sep–Oct–Nov–Dec, where the busiest month runs 2.8× the quietest.