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Cry Babies

Fail

The top 5 brands take 99% of clicks, so Cry Babies is a Fail.

Flapen Score
39
39 / 100
Ranks 1,153 of 1,773 Toys & Games niches · −5 vs the category median of 44
Market size
£20K/yr116K searches / yr
90-day growth
-14.1%search demand this quarter
Competition
46%top-5 click share · 6 brands · 45 sellers

Flapen Score

Cry Babies against its category

The dotted line is the Toys & Games average. Past it, Cry Babies is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cry Babies market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cry Babies 116K times last year and spent an estimated £20K. The top 5 brands take 99% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

0.8% of searches ended in a purchase last week.

Shoppers searched for this 116K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -14.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £20K a year.

Searches, last 12 months
116K
Growth, 90 days vs prior 90
-14.1%
Conversion, latest week
0.8%
Market size, estimated
£20Ka year
Peak month
December2.8× the quietest month
Top search term
cry baby43K searches a year

02 · Price

A sale here is worth £21.25.

Listings sell for £21.25 on average, from £4.66 to £137.67. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £21.25 that is £0 to £2K a year per listing.

Average price
£21.25inside the $15 to $100 sweet spot
Price range
£4.66–£137.67
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 15.9% of listings are out of stock. The average listing ranks #1,112 within Dolls & Accessories. It carries 1,420 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
90%
Out of stock, average day
15.9%
Average rank
#1,112in Dolls & Accessories
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,420per listing
Listings tracked
30

04 · Newcomers

Amazon counts 0 of last year's 14 launches as successful.

14 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Cry Babies products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£786£2K£2K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

6 falling

Sellers

45

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

46%

Top 20: 90%

Open market

0%

  • IMC TOYS CRY BABIES74%
  • Cry Babies13%
  • POP MART7%
  • BFF by Cry Babies4%
  • PLAYTIME CRY BABIES2%
  • Paper Projects1%

Demand

Cry Babies search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Cry Babies search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cry baby43K/yr
  • cry babies31K/yr
  • cry baby dolls22K/yr
  • cry babies magic tears9K/yr
  • cry babies doll8K/yr
  • crybabies3K/yr

Reviews and returns

What reviews say buyers love and hate about Cry Babies

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell100%−0.40

It's awful and smells weird

Love

Gifting Purpose25%+1.31

Perfect gift

Value For Money25%+1.31

Great product great price daughter loved it

Storage Capacity13%+0.58

Sits nicely for shelf storing

Ease Of Cleaning13%+0.58

Easy to clean as clothes

Quality-Overall8%+0.37

It is very well made

Return

0.7% Return rate 31% Fixable by listing

Advertised Vs Actual Product23%▁▁██▅▁
Product Condition13%▁▁▁▁▆█
Gifting Purpose13%▁▆▁█▁▁
Quality-Overall7%▁▁█▁▁▁
Functionality-Overall7%▁█▁▁▁▁

FAQ

Common Cry Babies questions

Answered from the same tracked data.