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Cruella Deville Costume Adult

soft demand (-81.9% this quarter) — Cruella Deville Costume Adult doesn't clear our bar today.

Flapen Score

39
Skip it
Market size 28Growth 0Conversion 41Competition 36Returns 23Price range 49Avg price 77Brand share 45Review moat 95Quality gap 79
This niche Category average

Is Cruella Deville Costume Adult profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Cruella Deville Costume Adult is a £121K/yr Amazon United Kingdom market (232K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Mar–Oct–Nov. Verdict: Skip it — 39/100.

Cruella Deville Costume Adult: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -81.9% over the last 90 days and 3.3% of searches end in a purchase.

£121K

revenue / yr

Units sold / yr6K
Search volume / yr-81.9%232K
Conversion rate3.3%
Avg price£15.94

Who owns the niche?

The top 5 brands hold 78% of demand, so 22% of the market is open.

22%

open market share

Brands · sellers15 · 31
Top-5 product click share64%
Open market22%
Avg brand age44 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 18 products

Sponsored placement72%
New entrants (1y)10· 0 succeeded
Avg rating4.2★
Avg reviews99

Top Cruella Deville Costume Adult products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

£0£6K£12K£18K£24K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

15 flat

Sellers

31

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

17%

  • iSharely31%
  • Vervora16%
  • Bryndo15%
  • UxClishe10%
  • Suffolly5%
  • GLGHMH5%
  • Open — no brand owns it (9 brands, 17%)

Cruella Deville Costume Adult demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume232KCVR3.3%Products18Brands15Top 5 Brands78%OOS Rate27.2%Rating4.2★Reviews99Avg BSR#1,954
40K30KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Oct, Nov · busiest ÷ quietest = 21.7×

Top Cruella Deville Costume Adult search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • cruella deville costume adult143K/yr
  • cruella deville costume39K/yr
  • cruella deville accessories11K/yr
  • cruella deville10K/yr
  • cruella costume8K/yr
  • cruella deville cape11K/yr
  • cruella cape5K/yr
  • cruella accessories3K/yr
  • cruella deville costume adult women3K/yr

What reviews say buyers love and hate about Cruella Deville Costume Adult

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews
Quality-Overall36%

Really good quality for a fancy dress costume

Value For Money31%

Good price for the set

Size-Overall9%

Fits well and looks good

Stretchability/Expandability/Elasticity7%

the gloves are stretchy will fit most sizes arrived next day very happy

Advertised Vs Actual Product4%

Item arrived as described

What buyers complain about

71% of reviews
Size-Overall40%

Bad sizing

Advertised Vs Actual Product17%

The picture of the cape is deceptive as it is a very long cape

Quality-Overall10%

Poor quality, bad sizing

Stitch/Finish/Polish4%

unfortunately it has been sewn into the seam in such a way that much of the important information is obscured

Cruella Deville Costume Adult return rate & reasons

Why buyers send it back, as a share of all return requests.

5.4%

Return rate

51%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
42%
2Quality-Overall
30%
3Material Quality
6%
4Advertised Vs Actual Product
5%
5Color
4%

Common Cruella Deville Costume Adult questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Cruella Deville Costume Adult 39/100 on Amazon United Kingdom — Skip it. The niche generates £121K/yr across 18 tracked products. 0 of 10 products launched in the last 360 days are still selling. Search demand moved -81.9% over the last 90 days.
Search demand for Cruella Deville Costume Adult on Amazon United Kingdom peaks in Mar–Oct–Nov, where the busiest month runs 21.7× the quietest.