Cruella Deville Costume Adult

Shoppers searched for this 232K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -81.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £121K a year.

Searches, last 12 months

232K

Growth, 90 days vs prior 90

-81.9%

Conversion, latest week

3.3%

Market size, estimated

£121Ka year

Peak month

October21.7× the quietest month

Top search term

cruella deville costume adult143K searches a year

Listings sell for £15.94 on average, from £6.66 to £22.88. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £15.94 that is £0 to £2K a year per listing.

Average price

£15.94inside the $15 to $100 sweet spot

Price range

£6.66–£22.88

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

£0–£2K

Returns

5.4%of orders · Amazon United Kingdom median 0.6%

72% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 27.2% of listings are out of stock. The average listing ranks #1,954 within Fancy Dress. It carries 99 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings

72%

Prime listings

100%

Out of stock, average day

27.2%

Average rank

#1,954in Fancy Dress

Average rating

4.24 starsAmazon United Kingdom average 4.36 stars

Average reviews

99per listing

Listings tracked

18

10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

0Amazon's first-year sales bar

Average brand age

44 months