cruella deville costume adult
Skip itSoft demand (-81.9% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible98.89avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great£15.94avg listing price — sweet spot $15–$100
Price range
Okay£6.66–£22.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Market size
Okay£121K£121K/yr · 232K searches
Returns
Bad5.4%return rate — above 5% kills the launch gate
Growth
Bad-81.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, cruella deville costume adult is a £121K/yr Amazon United Kingdom market (232K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Mar–Oct–Nov. Verdict: Skip it — 39/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
cruella deville costume adult market data
- Units sold / yr
- 5K–6K
- avg 0–100/product
- Revenue / yr
- £80K–£96K
- units × avg price
- Conversion rate
- 3.3%
- Avg BSR
- #1,954
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 72%
- Out of stock
- 27.2%
- Avg brand age
- 44 months
- Avg seller age
- 192 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
15 flat
Sellers
31
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
17%
- iSharely31%
- Vervora16%
- Bryndo15%
- UxClishe10%
- Suffolly5%
- GLGHMH5%
- Open — no brand owns it (9 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -81.9% search growth over the last 90 days.Peak months: Mar, Oct, Nov · busiest ÷ quietest = 21.7×
Top cruella deville costume adult search terms
- cruella deville costume adult143K/yr
- cruella deville costume39K/yr
- cruella deville accessories11K/yr
- cruella deville10K/yr
- cruella costume8K/yr
- cruella deville cape11K/yr
- cruella cape5K/yr
- cruella accessories3K/yr
- cruella deville costume adult women3K/yr
Top cruella deville costume adult products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
7 Pcs Cruella Costume Accessories Set for Women Villain Fancy Dress Kit
iSharely£16.734.7★8 rev
4 Pcs Black White Spotted Costume Set Wig Cape Gloves Halloween Fancy Dress
Bryndo£12.084.3★12 rev
7Pcs Cruella Costume Accessories for Women Villain Fancy Dress Set
iSharely£16.655.0★3 rev
UxClishe 7 Pcs Cruella Costume Accessories Set Cruella Fancy Dress Kit with Cape Gloves Wig for World Book Day
UxClishe£19.694.0★62 rev
Vervora 6 Pcs Cruella Costume Accessories Set for Women Villain Fancy Dress Kit with Black White Wig Dalmatian Spotted Cape Gloves Faux Pearl Jewellery Hand Prop for Halloween World Book Day
Vervora£10.900.0★0 rev
Newest
by launch date
Fictoria Cruella Costume Fancy Dress Women - Dalmatian Print Spotted Cape Set with Wig and Eye Mask Black White Accessories Kit for World Book Day Cosplay Masquerade Party Outfit
Fictoria£16.761 rev
Vervora 6 Pcs Cruella Costume Accessories Set for Women Villain Fancy Dress Kit with Black White Wig Dalmatian Spotted Cape Gloves Faux Pearl Jewellery Hand Prop for Halloween World Book Day
Vervora£10.900 rev
7 Pcs Cruella Costume Accessories Set for Women Villain Fancy Dress Kit with Dalmatian Cape Black White Wig Red Gloves Pearl Necklace Bracelet Hand Prop & Bag for Halloween World Book Day
Vervora£16.681 rev
Vervora 7 Pcs Cruella Costume for Women Villain Fancy Dress Acessories Set with Gloves Wig Tutu Skirt Pearl Necklace Bracelet Wig Cap and Handheld Prop for Halloween Carnival Book Day
Vervora£6.660 rev
7 Pcs Cruella Costume Accessories Set for Women Villain Fancy Dress Kit
iSharely£16.738 rev
Trending
90-day click momentumVervora 6 Pcs Cruella Costume Accessories Set for Women Villain Fancy Dress Kit with Black White Wig Dalmatian Spotted Cape Gloves Faux Pearl Jewellery Hand Prop for Halloween World Book Day
Vervora£10.900.0★
7 Pcs Cruella Costume Accessories Set for Women Villain Fancy Dress Kit with Dalmatian Cape Black White Wig Red Gloves Pearl Necklace Bracelet Hand Prop & Bag for Halloween World Book Day
Vervora£16.685.0★
Fictoria Cruella Costume Fancy Dress Women - Dalmatian Print Spotted Cape Set with Wig and Eye Mask Black White Accessories Kit for World Book Day Cosplay Masquerade Party Outfit
Fictoria£16.764.0★
Vervora 7 Pcs Cruella Costume for Women Villain Fancy Dress Acessories Set with Gloves Wig Tutu Skirt Pearl Necklace Bracelet Wig Cap and Handheld Prop for Halloween Carnival Book Day
Vervora£6.660.0★
7 Pcs Cruella Costume Accessories Set for Women Villain Fancy Dress Kit
iSharely£16.734.7★
What buyers say about cruella deville costume adult
What buyers praise and complain about, mined from review topics.What buyers love
“Really good quality for a fancy dress costume”
“Good price for the set”
“Fits well and looks good”
“the gloves are stretchy will fit most sizes arrived next day very happy”
“Item arrived as described”
“colours are vibrant”
“It was good to find a material”
“The mix of devil-inspired style with Dalmatian dot patterns really makes it stand out”
“This cloak is thick, super soft, and unlike anything Ive seen before for a Cruella outfit”
“stunning design”
What buyers complain about
“Bad sizing”
“The picture of the cape is deceptive as it is a very long cape”
“Poor quality, bad sizing”
“unfortunately it has been sewn into the seam in such a way that much of the important information is obscured”
Top return reasons
Common questions
- Is cruella deville costume adult profitable to sell on Amazon United Kingdom?
- The niche generates £121K/yr across 18 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is -81.9%. Flapen's verdict: Skip it (39/100).
- How competitive is the cruella deville costume adult niche?
- 15 brands and 31 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in cruella deville costume adult?
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Quality-Overall. The return rate is 5.4% — above our launch gate.
- When does demand for cruella deville costume adult peak?
- Demand peaks in Mar–Oct–Nov; the busiest month runs 21.7× the quietest.
- What does it cost to enter the cruella deville costume adult niche?
- Listings span £6.66–£22.88; the average listing price is £15.94 (sweet spot $15–$100). The average incumbent carries 99 reviews — the moat a new listing must climb.