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Crown Making Kit for Kids

Fail

Shoppers spend only $7K a year here, so Crown Making Kit for Kids is a Fail.

Flapen Score
45
45 / 100
Top 44% of 1,773 Toys & Games niches · +1 vs the category median of 44
Market size
£7K/yr16K searches / yr
90-day growth
-6.0%search demand this quarter
Competition
54%top-5 click share · 20 brands · 27 sellers

Flapen Score

Crown Making Kit for Kids against its category

The dotted line is the Toys & Games average. Past it, Crown Making Kit for Kids is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Crown Making Kit for Kids market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Crown Making Kit for Kids 16K times last year and spent an estimated £7K. The top 5 brands take 58% of clicks. Demand peaks in Jan. Flapen scores it 45 out of 100, a Fail.

01 · Demand

4.8% of searches ended in a purchase last week.

Shoppers searched for this 16K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £7K a year.

Searches, last 12 months
16K
Growth, 90 days vs prior 90
-6.0%
Conversion, latest week
4.8%
Market size, estimated
£7Ka year
Peak month
January1.6× the quietest month
Top search term
crown making kit for kids4K searches a year

02 · Price

A sale here is worth £8.87.

Listings sell for £8.87 on average, from £4.63 to £16.39. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £8.87 that is £0 to £887 a year per listing.

Average price
£8.87under the $15 to $100 sweet spot
Price range
£4.63–£16.39
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£887
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.5% of listings are out of stock. The average listing ranks #168 within Arts & Crafts. It carries 287 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
8.5%
Average rank
#168in Arts & Crafts
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
287per listing
Listings tracked
25

04 · Newcomers

Amazon counts 0 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Crown Making Kit for Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£273£546£819£1K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

20 rising

Sellers

27

Top-5 brand share

58%

Top 20: 100%

Top-5 click share

54%

Top 20: 96%

Open market

35%

  • SIQUK15%
  • Draupnir12%
  • Fowecelt12%
  • XunHe11%
  • Elegaperma8%
  • Okllen7%

Demand

Crown Making Kit for Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500300Spike '24Black Friday '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.6×

Search terms

Top Crown Making Kit for Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • crown making kit for kids4K/yr
  • craft crowns3K/yr
  • crown craft2K/yr
  • crown making kit2K/yr
  • make your own crown2K/yr
  • make your own crown for kids2K/yr
  • crown crafts for kids1K/yr
  • decorate your own crown757/yr
  • make a crown kit278/yr

Reviews and returns

What reviews say buyers love and hate about Crown Making Kit for Kids

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness60%−0.11

Did not stick bought for a preasent

the stickers used to glue them arent great

lots of bit to stick on

Smell20%−0.09

Stink of awful chemicals as well

Advertised Vs Actual Product20%−0.09

Only 4 felt crowns not 8 paper, opened it up just before my daughter's party and there weren't enough to go around, very disappointed

not as advertised

Love

Fun/Entertainment Experience28%+1.91

Great party activity

fun

Good for parties

Gifting Purpose19%+0.51

Great gift

Great present for a childrens party

Birthday present

Value For Money13%+0.65

Good value for money

At less than a pound per crown they are good value as the

Value for money

Quality-Overall8%+0.53

Good quality

such good quality

Great quality - would recommend

Ease Of Use6%+0.21

Easy to use

Easy to use and make

Simple

Return

0.5% Return rate 38% Fixable by listing

Size-Overall30%▅▆█▄▁▄
Quality-Overall22%█▁▂▃▅▅
Gifting Purpose19%▁▇▄▃█▄
Value For Money7%▁█▃▁▂▁
Advertised Vs Actual Product5%▁▁▁▁█▄

Only 4 felt crowns not 8 paper, opened it up just before my daughter's party and there weren't enough to go around, very disappointed

not as advertised

FAQ

Common Crown Making Kit for Kids questions

Answered from the same tracked data.