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Cribbage Board

Maybe

An estimated 0.8% of orders come back. But demand is soft, at -16.9% this quarter, so Cribbage Board is a Maybe.

Flapen Score
55
55 / 100
Top 16% of 1,773 Toys & Games niches · +11 vs the category median of 44
Market size
£119K/yr130K searches / yr
90-day growth
-16.9%search demand this quarter
Competition
47%top-5 click share · 16 brands · 25 sellers

Flapen Score

Cribbage Board against its category

The dotted line is the Toys & Games average. Past it, Cribbage Board is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cribbage Board market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cribbage Board 130K times last year and spent an estimated £119K. The top 5 brands take 72% of clicks. Demand peaks in Nov–Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 7.5% of those searches ended in a purchase.

Shoppers searched for this 130K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.5% of those searches ended in a purchase. Searches in the last 90 days moved -16.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £119K a year.

Searches, last 12 months
130K
Growth, 90 days vs prior 90
-16.9%
Conversion, latest week
7.5%
Market size, estimated
£119Ka year
Peak month
December3.1× the quietest month
Top search term
cribbage board with pegs51K searches a year

02 · Price

A sale here is worth £12.22.

Listings sell for £12.22 on average, from £5.60 to £25.58. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £12.22 that is £1K to £3K a year per listing.

Average price
£12.22under the $15 to $100 sweet spot
Price range
£5.60–£25.58
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 9.8% of listings are out of stock. The average listing ranks #1,081 within Games & Accessories. It carries 316 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
96%
Out of stock, average day
9.8%
Average rank
#1,081in Games & Accessories
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
316per listing
Listings tracked
25

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Cribbage Board products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 47% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£7K£11K£14K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

25

Est. top-5 brand share

72%

Top 20: 100%

Est. top-5 click share

47%

Top 20: 95%

Open market

21%

  • Jaques of London26%
  • Queensell16%
  • Ajuny11%
  • Brimtoy11%
  • The Magic Toy Shop8%
  • YFHUVB7%

Demand

Cribbage Board search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.1×

Search terms

Top Cribbage Board search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • cribbage board with pegs51K/yr
  • cribbage board35K/yr
  • cribbage14K/yr
  • crib board8K/yr
  • cribbage board game set8K/yr
  • travel cribbage board7K/yr
  • crib board and pegs4K/yr
  • travel cribbage set4K/yr

Reviews and returns

What reviews say buyers love and hate about Cribbage Board

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Size-Overall”
0.8%of orders come back
“Large”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Cribbage Board questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data