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Cribbage Board

Cribbage Board shows low returns (0.8%), but soft demand (-16.9% this quarter) keeps it on the watch list.

Flapen Score

55
Worth a look
Market size 28Growth 17Conversion 77Competition 63Returns 96Price range 53Avg price 52Brand share 55Review moat 84Quality gap 68
This niche Category average

Is Cribbage Board profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Cribbage Board is a £119K/yr Amazon United Kingdom market (130K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 55/100.

Cribbage Board: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -16.9% over the last 90 days and 7.5% of searches end in a purchase.

£119K

revenue / yr

Units sold / yr10K
Search volume / yr-16.9%130K
Conversion rate7.5%
Avg price£12.22

Who owns the niche?

The top 5 brands hold 72% of demand, so 28% of the market is open.

28%

open market share

Brands · sellers16 · 25
Top-5 product click share47%
Open market28%
Avg brand age45 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 25 products

Sponsored placement60%
New entrants (1y)4· 0 succeeded
Avg rating4.3★
Avg reviews316

Top Cribbage Board products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

£0£4K£7K£11K£14K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

25

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

47%

Top 20: 95%

Open market

21%

  • Jaques of London26%
  • Queensell16%
  • Ajuny11%
  • Brimtoy11%
  • The Magic Toy Shop8%
  • YFHUVB7%

Cribbage Board demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume130KCVR7.5%Products25Brands16Top 5 Brands72%OOS Rate9.8%Rating4.3★Reviews316Avg BSR#1,081
6K4KHoliday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.1×

Top Cribbage Board search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • cribbage board with pegs51K/yr
  • cribbage board35K/yr
  • cribbage14K/yr
  • crib board8K/yr
  • cribbage board game set8K/yr
  • travel cribbage board7K/yr
  • crib board and pegs4K/yr
  • travel cribbage set4K/yr

What reviews say buyers love and hate about Cribbage Board

What buyers mention most, as a share of all reviews.

What buyers love

72% of reviews
Quality-Overall27%

Excellent Product

Fun/Entertainment Experience8%

Love this game

Value For Money7%

Worth the money

Gifting Purpose7%

Perfect as a gift

Advertised Vs Actual Product6%

As listed, no problems

What buyers complain about

66% of reviews
Size-Overall25%

Large

Quality-Overall18%

Cheap junk

Rusts/Corrodes7%

near corrosion in one case

Value For Money3%

Definitely not worth the money

Color3%

and 4 sets of 3 pegs each a different metallic colour. which don't match the colours on the score tracks

Cribbage Board return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

21%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Quality-Overall
25%
2Size-Overall
16%
3Defective Material/Parts
16%
4Value For Money
8%
5Gifting Purpose
5%

Common Cribbage Board questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Cribbage Board 55/100 on Amazon United Kingdom — Worth a look. The niche generates £119K/yr across 25 tracked products. 0 of 4 products launched in the last 360 days are still selling. Search demand moved -16.9% over the last 90 days.
Search demand for Cribbage Board on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 3.1× the quietest.