cribbage board
Worth a lookShows low returns (0.8%), but soft demand (-16.9% this quarter) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Great315.96avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Brand share
Good72%top-5 brand share — brands hold most of the demand
Price range
Good£5.60–£25.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.22avg listing price — sweet spot $15–$100
Market size
Okay£119K£119K/yr · 130K searches
Growth
Bad-16.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, cribbage board is a £119K/yr Amazon United Kingdom market (130K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 55/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
cribbage board market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- £98K–£122K
- units × avg price
- Conversion rate
- 7.5%
- Avg BSR
- #1,081
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 60%
- Out of stock
- 9.8%
- Avg brand age
- 45 months
- Avg seller age
- 207 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
25
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
47%
Top 20: 95%
Open market
21%
- Jaques of London26%
- Queensell16%
- Ajuny11%
- Brimtoy11%
- The Magic Toy Shop8%
- YFHUVB7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -16.9% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.1×
Top cribbage board search terms
- cribbage board with pegs51K/yr
- cribbage board35K/yr
- cribbage14K/yr
- crib board8K/yr
- cribbage board game set8K/yr
- travel cribbage board7K/yr
- crib board and pegs4K/yr
- travel cribbage set4K/yr
Top cribbage board products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cribbage Board Game Set with Storage - Classic Game Travel Cribbage Board with Wooden Card Storage for Adults & Kids - Ideal for Game Night
Queensell£14.964.9★339 rev
Jaques of London Cribbage Board | Luxury Mahogany Cribbage Board with Pegs | Traditional Games | Since 1795
Jaques of London£12.704.5★649 rev
Ajuny Traditional Wooden Cribbage Board Game with Metal Pegs and Cards
Ajuny£13.254.1★360 rev
The Magic Toy Shop 2 in 1 - Traditional Wooden Cribbage Board Game Folding 3 Track 9 Pegs Family Travel Size and Playng Cards Set
The Magic Toy Shop£9.204.6★815 rev
Jaques of London Cribbage Board | Luxurious Cribbage Set with Premium Cards and Metal Pegs | Since 1795
Jaques of London£14.864.6★665 rev
Newest
by launch date
ToqoGeri Cribbage Board With Pegs Travel Cribbage Board with Full Deck of 6 Pegs and Cards Complete Cribbage Board Game Set for Family Game Nights Road Trips and Picnic Outings
ToqoGeri£6.451 rev
Cribbage Board Game Set with Storage Wooden 4 Track Cribbage Board for 24 Players with Metal Pegs & Playing Cards Classic Travel & Home Board Game
Queensell£25.5894 rev
AOTISBAO Classic Cribbage Board Set Travel Size with Leather Case Includes Full Deck of Cards and 6 Pegs 25cm Folding Board Game
AOTISBAO£6.786 rev
Vugttuon Cribbage Board With Pegs Cribbage Board Game Set With Full Deck Of Cards And 6 Pegs For Game Night Travel Cribbage Board Game Set Pegs Cribbage Accessories Cribbage Board With Pegs Game Bag
Vugttuon£6.1210 rev
YFHUVB Cribbage Board With Pegs Travel Cribbage Board with Full Deck of Cards and 6 Pegs Complete Cribbage Board Game Set for Family Game Nights Road Trips and Picnic Outings
YFHUVB£8.3015 rev
Trending
90-day click momentumCribbage Board Game Set with Storage - Classic Game Travel Cribbage Board with Wooden Card Storage for Adults & Kids - Ideal for Game Night
Queensell£14.964.9★
ToqoGeri Cribbage Board With Pegs Travel Cribbage Board with Full Deck of 6 Pegs and Cards Complete Cribbage Board Game Set for Family Game Nights Road Trips and Picnic Outings
ToqoGeri£6.455.0★
Cribbage Board Game Set with Storage Wooden 4 Track Cribbage Board for 24 Players with Metal Pegs & Playing Cards Classic Travel & Home Board Game
Queensell£25.584.4★
AOTISBAO Classic Cribbage Board Set Travel Size with Leather Case Includes Full Deck of Cards and 6 Pegs 25cm Folding Board Game
AOTISBAO£6.784.5★
British Made Wooden Cribbage Board with Peg Storage - 24cm (9) Supplied with 4 Metal Pegs
Brimtoy£9.494.3★
What buyers say about cribbage board
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent Product”
“Love this game”
“Worth the money”
“Perfect as a gift”
“As listed, no problems”
“nice size”
“Perfect for travelling”
“Design and Build Quality”
“durable enough to withstand regular play, and maintains a classic aesthetic that feels timeless”
“Bright colours”
What buyers complain about
“Large”
“Cheap junk”
“near corrosion in one case”
“Definitely not worth the money”
“and 4 sets of 3 pegs each a different metallic colour. which don't match the colours on the score tracks”
“The box itself is very shoddily put together”
“although no instructions on how to play cribbage are included”
“The second niggle is the wooden dividers inside the box are poorly glued down, which means they have come loose and everything is muddled and messed up”
“not strong enough to hold the lid down securely”
Top return reasons
Common questions
- Is cribbage board profitable to sell on Amazon United Kingdom?
- The niche generates £119K/yr across 25 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -16.9%. Flapen's verdict: Worth a look (55/100).
- How competitive is the cribbage board niche?
- 16 brands and 25 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 72% of demand.
- What do buyers complain about in cribbage board?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Rusts/Corrodes. The return rate is 0.8%.
- When does demand for cribbage board peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.1× the quietest.
- What does it cost to enter the cribbage board niche?
- Listings span £5.60–£25.58; the average listing price is £12.22 (sweet spot $15–$100). The average incumbent carries 316 reviews — the moat a new listing must climb.