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Cribbage Board

Maybe

Returns run at only 0.8% of orders. But demand is soft, at -16.9% this quarter, so Cribbage Board is a Maybe.

Flapen Score
55
55 / 100
Top 16% of 1,773 Toys & Games niches · +11 vs the category median of 44
Market size
£119K/yr130K searches / yr
90-day growth
-16.9%search demand this quarter
Competition
47%top-5 click share · 16 brands · 25 sellers

Flapen Score

Cribbage Board against its category

The dotted line is the Toys & Games average. Past it, Cribbage Board is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cribbage Board market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cribbage Board 130K times last year and spent an estimated £119K. The top 5 brands take 72% of clicks. Demand peaks in Nov–Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

7.5% of searches ended in a purchase last week.

Shoppers searched for this 130K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.5% of those searches ended in a purchase. Searches in the last 90 days moved -16.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £119K a year.

Searches, last 12 months
130K
Growth, 90 days vs prior 90
-16.9%
Conversion, latest week
7.5%
Market size, estimated
£119Ka year
Peak month
December3.1× the quietest month
Top search term
cribbage board with pegs51K searches a year

02 · Price

A sale here is worth £12.22.

Listings sell for £12.22 on average, from £5.60 to £25.58. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £12.22 that is £1K to £3K a year per listing.

Average price
£12.22under the $15 to $100 sweet spot
Price range
£5.60–£25.58
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 9.8% of listings are out of stock. The average listing ranks #1,081 within Games & Accessories. It carries 316 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
96%
Out of stock, average day
9.8%
Average rank
#1,081in Games & Accessories
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
316per listing
Listings tracked
25

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Cribbage Board products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£7K£11K£14K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

25

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

47%

Top 20: 95%

Open market

21%

  • Jaques of London26%
  • Queensell16%
  • Ajuny11%
  • Brimtoy11%
  • The Magic Toy Shop8%
  • YFHUVB7%

Demand

Cribbage Board search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.1×

Search terms

Top Cribbage Board search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cribbage board with pegs51K/yr
  • cribbage board35K/yr
  • cribbage14K/yr
  • crib board8K/yr
  • cribbage board game set8K/yr
  • travel cribbage board7K/yr
  • crib board and pegs4K/yr
  • travel cribbage set4K/yr

Reviews and returns

What reviews say buyers love and hate about Cribbage Board

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall25%−0.16

Large

Very very small not what I expected

Crib board. Tiny much smaller than expected pegs dont fit properly

Quality-Overall18%+0.40

Cheap junk

Needs a bit of quality control

Poor quality

Rusts/Corrodes7%−0.06

near corrosion in one case

Smelt musty

Value For Money3%−0.11

Definitely not worth the money

Not worth it

Color3%−0.03

and 4 sets of 3 pegs each a different metallic colour. which don't match the colours on the score tracks

Love

Quality-Overall27%+0.40

Excellent Product

Well made quality set

The cards are excellent quality

Fun/Entertainment Experience8%+0.63

Love this game

enjoy the game

As a family we love a good game

Value For Money7%−0.11

Worth the money

Value for money

Well priced

Gifting Purpose7%+0.65

Perfect as a gift

making it a great gift or personal purchase

Well presented for a gift

Advertised Vs Actual Product6%+0.73

As listed, no problems

It does the job

As described

Return

0.8% Return rate 21% Fixable by listing

Quality-Overall25%▁▁▁▁█▄

Cheap junk

Needs a bit of quality control

Poor quality

Size-Overall16%▁█▄▂▁▁

Large

Very very small not what I expected

Crib board. Tiny much smaller than expected pegs dont fit properly

Defective Material/Parts16%█▁▁█▃▄
Value For Money8%▅▁█▁▂▁

Definitely not worth the money

Not worth it

Gifting Purpose5%▁▁█▁▁█

FAQ

Common Cribbage Board questions

Answered from the same tracked data.