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Creative Gifts for Girls

Maybe

Returns run at only 0.5% of orders. But shoppers spend only $41K a year here, so Creative Gifts for Girls is a Maybe.

Flapen Score
50
50 / 100
Top 30% of 1,773 Toys & Games niches · +6 vs the category median of 44
Market size
£41K/yr128K searches / yr
90-day growth
+3.3%search demand this quarter
Competition
25%top-5 click share · 43 brands · 135 sellers

Flapen Score

Creative Gifts for Girls against its category

The dotted line is the Toys & Games average. Past it, Creative Gifts for Girls is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Creative Gifts for Girls market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Creative Gifts for Girls 128K times last year and spent an estimated £41K. The top 5 brands take 56% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

3.0% of searches ended in a purchase last week.

Shoppers searched for this 128K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.

Searches, last 12 months
128K
Growth, 90 days vs prior 90
+3.3%
Conversion, latest week
3.0%
Market size, estimated
£41Ka year
Peak month
December3.6× the quietest month
Top search term
girls crafts38K searches a year

02 · Price

A sale here is worth £10.60.

Listings sell for £10.60 on average, from £5.16 to £20.50. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £10.60 that is £0 to £1K a year per listing.

Average price
£10.60under the $15 to $100 sweet spot
Price range
£5.16–£20.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #58 within Arts & Crafts. It carries 2,508 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
99%
Out of stock, average day
4.4%
Average rank
#58in Arts & Crafts
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,508per listing
Listings tracked
85

04 · Newcomers

Amazon counts 9 of last year's 21 launches as successful.

21 products launched here in the last 12 months. Amazon counts 9 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
21
Successful launches
9Amazon's first-year sales bar
Average brand age
32 months

Products

Top Creative Gifts for Girls products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

£0£812£2K£2K£3K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

43 falling

Sellers

135

Top-5 brand share

56%

Top 20: 86%

Top-5 click share

25%

Top 20: 62%

Open market

41%

  • Galt18%
  • Skillmatics14%
  • PURPLE LADYBUG13%
  • Pourbibi6%
  • Maqhpu6%
  • Coodoo3%

Demand

Creative Gifts for Girls search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.6×

Search terms

Top Creative Gifts for Girls search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • girls crafts38K/yr
  • girls crafts age 724K/yr
  • girls crafts age 620K/yr
  • crafts for 6 + year old girls11K/yr
  • craft gifts for girls13K/yr
  • crafts for 7 year old girls7K/yr
  • craft gifts for 7 year old girls5K/yr
  • presents for 6 year olds6K/yr
  • top presents for 6 year olds4K/yr

Reviews and returns

What reviews say buyers love and hate about Creative Gifts for Girls

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall13%−0.07

Big

Box very small

Item was tiny

Adhesion/Stickiness7%−0.07

There is practically no adhesion

Others were overly sticky

The glue is not the best

Quality-Overall7%

Bad quality

Rubbish quality

cheap quality

Value For Money6%+0.42

should be cheaper

It is a little on the pricey side

At first I thought it was over priced

Advertised Vs Actual Product3%−0.02

Nothing like description

Picture is very misleading

it's actually quite misleading

Love

Fun/Entertainment Experience23%+1.57

Fun for all ages

Fun for kids

Endless fun

Gifting Purpose20%+1.81

Beautiful gift

Fun Gift

Birthday Gift

Value For Money10%+0.42

Good value for money

Good price

Fair price

Quality-Overall10%

The beads are good quality

The bracelets are of very good quality

Decent quality

Ease Of Use7%+0.32

easy to follow

Ease of use

easy to apply

Return

0.5% Return rate 39% Fixable by listing

Size-Overall27%▅▅▅█▅▅

Big

Box very small

Item was tiny

Gifting Purpose18%▅█▆▅▆▆
Quality-Overall16%█▅█▃█▇

Bad quality

Rubbish quality

cheap quality

Value For Money7%▂▅▇▅▄█

should be cheaper

It is a little on the pricey side

At first I thought it was over priced

Defective Material/Parts5%▅▅█▇▆▅

FAQ

Common Creative Gifts for Girls questions

Answered from the same tracked data.