Crazy Forts
FailThe top 5 brands take 97% of clicks, so Crazy Forts is a Fail.
- Flapen Score
- 42 / 100Ranks 971 of 1,773 Toys & Games niches · −2 vs the category median of 4442
- Market size
- £31K/yr18K searches / yr
- 90-day growth
- -33.1%search demand this quarter
- Competition
- 90%top-5 click share · 6 brands · 15 sellers
Flapen Score
Crazy Forts against its category
The dotted line is the Toys & Games average. Past it, Crazy Forts is stronger. Inside it, weaker.
Market
The Crazy Forts market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Crazy Forts 18K times last year and spent an estimated £31K. The top 5 brands take 97% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
5.9% of searches ended in a purchase last week.
Shoppers searched for this 18K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -33.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £31K a year.
- Searches, last 12 months
- 18K
- Growth, 90 days vs prior 90
- -33.1%
- Conversion, latest week
- 5.9%
- Market size, estimated
- £31Ka year
- Peak month
- December15.4× the quietest month
- Top search term
- crazy forts13K searches a year
02 · Price
A sale here is worth £29.74.
Listings sell for £29.74 on average, from £17.91 to £36.83. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 100 to 250 of them. At £29.74 that is £3K to £7K a year per listing.
- Average price
- £29.74inside the $15 to $100 sweet spot
- Price range
- £17.91–£36.83
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £3K–£7K
- Returns
- 1.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #661 within Building & Construction Toys. It carries 660 reviews at 4.11 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 1.1%
- Average rank
- #661in Building & Construction Toys
- Average rating
- 4.11 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 660per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Crazy Forts products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Crazy Forts Standard edition Purple 69 pieces Fort Building Kit for Kids Indoor or Outdoor STEM Playhouse Construction Toy
- Price
- £33.12
- Rating
- 4.4/5
- Reviews
- 1,337
- Age
- 16y ago

Crazy Forts Camo - Building Kit for Kids 5-12 - Indoor Creative Fort Building STEM Toys - 69 Pcs 69 Camo Plastic Balls 25 Sturdy Sticks
- Price
- £32.17
- Rating
- 4.1/5
- Reviews
- 16
- Age
- 3y ago

KiddyPlay Mega Forts 130 Piece Glow in the Dark Fort Building Kit For Kids
- Price
- £27.47
- Rating
- 4.5/5
- Reviews
- 368
- Age
- 14y ago

Tiny Land Den Building Kit for Kids - 130 Piece Construction Toys
- Price
- £35.45
- Rating
- 4.4/5
- Reviews
- 354
- Age
- 4y ago

Tiny Land Den Building Kit for Kids - Glow in the Dark Construction Toys
- Price
- £36.83
- Rating
- 4.3/5
- Reviews
- 2,770
- Age
- 4y ago
Trending
90-day click momentum
Kids Fort Building Kits 175 Piece Construction Toys for Kids 5+ Den Building Kit DIY Play Tent Indoor & Outdoor Build your Own Den STEM Building Toys Creative Fort Secret Base Play House Toy
- Price
- £17.91
- Rating
- 3.4/5
- Reviews
- 83
- Age
- 2y ago

KiddyPlay Mega Forts 130 Piece Glow in the Dark Fort Building Kit For Kids
- Price
- £27.47
- Rating
- 4.5/5
- Reviews
- 368
- Age
- 14y ago

besrey Den Building Kit for Kids 144 Pcs Fort Building Kit
- Price
- £33.27
- Rating
- 4.6/5
- Reviews
- 293
- Age
- 2y ago

Crazy Forts Camo - Building Kit for Kids 5-12 - Indoor Creative Fort Building STEM Toys - 69 Pcs 69 Camo Plastic Balls 25 Sturdy Sticks
- Price
- £32.17
- Rating
- 4.1/5
- Reviews
- 16
- Age
- 3y ago

Crazy Forts Standard edition Purple 69 pieces Fort Building Kit for Kids Indoor or Outdoor STEM Playhouse Construction Toy
- Price
- £33.12
- Rating
- 4.4/5
- Reviews
- 1,337
- Age
- 16y ago
Newest
by launch date
Astrify Fort Building Kit Glow In The Dark 155pcs Den Building Kit For Kids
- Price
- £21.68
- Rating
- 3.2/5
- Reviews
- 61
- Age
- 1y ago

besrey Den Building Kit for Kids 144 Pcs Fort Building Kit
- Price
- £33.27
- Rating
- 4.6/5
- Reviews
- 293
- Age
- 2y ago

Kids Fort Building Kits 175 Piece Construction Toys for Kids 5+ Den Building Kit DIY Play Tent Indoor & Outdoor Build your Own Den STEM Building Toys Creative Fort Secret Base Play House Toy
- Price
- £17.91
- Rating
- 3.4/5
- Reviews
- 83
- Age
- 2y ago

Crazy Forts Camo - Building Kit for Kids 5-12 - Indoor Creative Fort Building STEM Toys - 69 Pcs 69 Camo Plastic Balls 25 Sturdy Sticks
- Price
- £32.17
- Rating
- 4.1/5
- Reviews
- 16
- Age
- 3y ago

Tiny Land Den Building Kit for Kids - 130 Piece Construction Toys
- Price
- £35.45
- Rating
- 4.4/5
- Reviews
- 354
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.
Brands
6 rising
Sellers
15
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
90%
Top 20: 100%
Open market
0%
- Crazy Forts54%
- Tiny Land21%
- KiddyPlay16%
- Aofesel4%
- Astrify3%
- besrey3%
Demand
Crazy Forts search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 15.4×
Reviews and returns
What reviews say buyers love and hate about Crazy Forts
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Flimsy
Very flimsy
it is not sturdy
this certainly isnt worth the money, avoid
These are over priced I think
Waste of money
I about an hour to even try to get it part built
Difficult to put together
Fiddly to put together
Dont glow in the dark at all
The poles don't glow in the dark
Broke instantly
all fall apart
Falls apart easily
Love
Great fun
Really fun building
Great toy
strong and easy to put together
The connectors are are sturdy
Very good and sturdy
Excellent kit
Great product
Good quality with lots of creative potential
Good gift
Best Christmas gift my kids got
Great present
It goes together easily
easy to put together
Easy to build
Return
1.1% Return rate 15% Fixable by listing
Flimsy
Very flimsy
it is not sturdy
Low quality
Its not quality
Terrible & poor quality
Turns out the forts are a lot bigger than I thought
tiny like no bigger than a bath towel
I about an hour to even try to get it part built
Difficult to put together
Fiddly to put together
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Crazy Forts questions
Answered from the same tracked data.









