Is crayons for 1 year old non toxic profitable to sell on Amazon United Kingdom?

The niche generates £166K/yr across 18 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -16.5%. Flapen's verdict: Skip it (40/100).

How competitive is the crayons for 1 year old non toxic niche?

11 brands and 61 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in crayons for 1 year old non toxic?

Top complaints mined from reviews: Quality-Overall, Color, Size-Overall. The return rate is 0.2%.

When does demand for crayons for 1 year old non toxic peak?

Demand peaks in Nov–Dec; the busiest month runs 2.1× the quietest.

What does it cost to enter the crayons for 1 year old non toxic niche?

Listings span £1.44–£13.84; the average listing price is £5.69 (sweet spot $15–$100). The average incumbent carries 5,690 reviews — the moat a new listing must climb.

crayons for 1 year old non toxic

Skip it

Prices mostly outside the sweet spot ($1.44–$13.84) — this niche doesn't clear our bar today.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Incredible12.5%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay£166K

£166K/yr · 234K searches

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad5,689.94

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-16.5%

90-day search growth — must beat 0% to launch

Avg price

Bad£5.69

avg listing price — sweet spot $15–$100

Price range

Bad£1.44–£13.84

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, crayons for 1 year old non toxic is a £166K/yr Amazon United Kingdom market (234K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

crayons for 1 year old non toxic market data

Units sold / yr: 30K–40K; avg 2,000–2,500/product
Revenue / yr: £171K–£228K; units × avg price
Conversion rate: 12.5%
Avg BSR: #16
Page quality: 0%
Prime: 100%
Sponsored: 56%
Out of stock: 1.7%
Avg brand age: 65 months
Avg seller age: 182 days

Competition & brand share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 rising

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

10%

CRAYOLA63%
Galt8%
MASSRT7%
Honeysticks5%
iCrayon4%
BIC4%
Open — no brand owns it (5 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -16.5% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.1×

Open Trend

Top crayons for 1 year old non toxic search terms

crayons for 1 year old non toxic35K/yr -15.9%12.1% conv.
toddler crayons31K/yr -23.8%12.1% conv.
chunky crayons26K/yr -15.9%10.7% conv.
crayons for 2 year old29K/yr -22.7%13.1% conv.
jumbo crayons20K/yr -18.2%9.2% conv.
crayons for toddlers12K/yr -6.5%10.5% conv.
baby crayons15K/yr -21.1%7.8% conv.
washable crayons for toddlers7K/yr -8.1%7.0% conv.
chunky crayons for 1 year old7K/yr -19.3%11.7% conv.
toddler crayons for 2 year olds8K/yr -12.7%11.9% conv.

All search terms

Top crayons for 1 year old non toxic products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

CRAYOLA MyFirst Jumbo Crayons - Assorted Colours Easy-Grip Colouring Crayons Perfect for Toddlers Hands Ideal for Kids Aged 12 Plus Months Multicolor (Pack of 8)

CRAYOLA£1.724.6★14,488 rev

CRAYOLA MyFirst Jumbo Crayons - Assorted Colours (Pack of 24) Easy-Grip Colouring Crayons Perfect for Toddlers Hands Ideal for Kids Aged 12+ Months

CRAYOLA£3.404.6★11,483 rev

Galt Chunky Crayons 20 Pieces Easy to Hold Kids Crayons Age 3 Years +

Galt£3.654.4★2,837 rev

MASSRT Jumbo Crayons for Toddlers 18 Colors Mess Free Unbreakable Crayon Gifts Easy to Hold Washable Crayons for Kids Safe Coloring Gifts for Babies and Children

MASSRT£8.164.7★1,859 rev

CRAYOLA Crayons Bright Strong Colours Multi 24 Count (Pack of 1) (Packaging may vary)

CRAYOLA£1.444.7★15,192 rev

Newest

by launch date

STAEDTLER Peppa Pig x Noris Junior Jumbo Wax Crayons for Large-Area Colouring - 6 Assorted Colours - for Kids Aged 2+ Years - Pack of 6 224 C6 L1

STAEDTLER£2.0648 rev

4mo ago

Soy & Beeswax Crayons for Toddlers 12 Colors Non-Toxic Natural Crayons Chunky Easy-Grip Design for Little Hands Unbreakable Baby Art Supplies

iCrayon£10.43111 rev

9mo ago

12 Colors Washable Twist Crayons for Toddlers Hands Clean Silky Travel Crayons for Kids Ages 4-8 Indoor and Outdoor Non-Toxic Quick Drying No Mess Coloring Gifts for Boys and Girls

iCrayon£9.82310 rev

1y ago

JUPITEARTH 6 Colours Egg Crayons for Toddlers 1-3 Palm Grasp Non Toxic Washable Jumbo Crayons for Kids Fat Brain Toys for Preschool Art Supplies and Perfect Easter Gifts for Boys and Girls

JUPITEARTH£10.60705 rev

1y ago

MASSRT Jumbo Crayons for Toddlers 18 Colors Mess Free Unbreakable Crayon Gifts Easy to Hold Washable Crayons for Kids Safe Coloring Gifts for Babies and Children

MASSRT£8.161,859 rev

3y ago

What buyers say about crayons for 1 year old non toxic

What buyers praise and complain about, mined from review topics.

What buyers love

Color20%

“the colours are vibrant”

Quality-Overall15%

“Great Quality as crayola usually is”

Ease Of Use11%

“Easy to use”

Value For Money8%

“Good value”

Size-Overall7%

“Great size”

Durability5%

“Easy for toddler to hold and very durable”

Grip4%

“easy to grip”

Thickness4%

“Great product easy for little kids to hold great size an thickness”

Ease Of Cleaning3%

“Great product easy to wash off”

Gifting Purpose2%

“Gift”

What buyers complain about

Quality-Overall16%

“Bad quality crayons”

Color14%

“range of colours slightly disappointing”

Size-Overall10%

“Disappointing size”

Durability8%

“Broke almost immediately”

Strength7%

“Break very easily not like the ones of my youth”

Choking4%

“Choke Hazard”

Ease Of Use4%

“difficult for little ones to use”

Value For Money3%

“These are expensive”

Thickness3%

“Thick for little hands”

Ease Of Cleaning3%

“Some crayons are messy”

Top return reasons

Size-Overall24%

Value For Money13%

Gifting Purpose9%

Functionality-Overall8%

Quality-Overall8%

Advertised Vs Actual Product8%

Product Condition6%

Defective Material/Parts5%

Material Quality2%

Safety Standards2%

Common questions

Is crayons for 1 year old non toxic profitable to sell on Amazon United Kingdom?: The niche generates £166K/yr across 18 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -16.5%. Flapen's verdict: Skip it (40/100).
How competitive is the crayons for 1 year old non toxic niche?: 11 brands and 61 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 86% of demand.
What do buyers complain about in crayons for 1 year old non toxic?: Top complaints mined from reviews: Quality-Overall, Color, Size-Overall. The return rate is 0.2%.
When does demand for crayons for 1 year old non toxic peak?: Demand peaks in Nov–Dec; the busiest month runs 2.1× the quietest.
What does it cost to enter the crayons for 1 year old non toxic niche?: Listings span £1.44–£13.84; the average listing price is £5.69 (sweet spot $15–$100). The average incumbent carries 5,690 reviews — the moat a new listing must climb.