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Crayons for 1 Year Old Non Toxic

prices mostly outside the sweet spot ($1.44–$13.84) — Crayons for 1 Year Old Non Toxic doesn't clear our bar today.

Flapen Score

40
Skip it
Market size 34Growth 17Conversion 95Competition 27Returns 99Price range 0Avg price 16Brand share 32Review moat 24Quality gap 37
This niche Category average

Is Crayons for 1 Year Old Non Toxic profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Crayons for 1 Year Old Non Toxic is a £166K/yr Amazon United Kingdom market (234K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.

Crayons for 1 Year Old Non Toxic: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -16.5% over the last 90 days and 12.5% of searches end in a purchase.

£166K

revenue / yr

Units sold / yr40K
Search volume / yr-16.5%234K
Conversion rate12.5%
Avg price£5.69

Who owns the niche?

The top 5 brands hold 86% of demand, so 14% of the market is open.

14%

open market share

Brands · sellers11 · 61
Top-5 product click share69%
Open market14%
Avg brand age65 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 18 products

Sponsored placement56%
New entrants (1y)2· 0 succeeded
Avg rating4.5★
Avg reviews5,690

Top Crayons for 1 Year Old Non Toxic products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

£0£17K£33K£50K£66K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

61

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

10%

  • CRAYOLA63%
  • Galt8%
  • MASSRT7%
  • Honeysticks5%
  • iCrayon4%
  • BIC4%
  • Open — no brand owns it (5 brands, 10%)

Crayons for 1 Year Old Non Toxic demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume234KCVR12.5%Products18Brands11Top 5 Brands86%OOS Rate1.7%Rating4.5★Reviews5,690Avg BSR#16
8K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.1×

Top Crayons for 1 Year Old Non Toxic search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • crayons for 1 year old non toxic35K/yr
  • toddler crayons31K/yr
  • chunky crayons26K/yr
  • crayons for 2 year old29K/yr
  • jumbo crayons20K/yr
  • crayons for toddlers12K/yr
  • baby crayons15K/yr
  • washable crayons for toddlers7K/yr
  • chunky crayons for 1 year old7K/yr
  • toddler crayons for 2 year olds8K/yr

What reviews say buyers love and hate about Crayons for 1 Year Old Non Toxic

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews
Color20%

the colours are vibrant

Quality-Overall15%

Great Quality as crayola usually is

Ease Of Use11%

Easy to use

Value For Money8%

Good value

Size-Overall7%

Great size

What buyers complain about

72% of reviews
Quality-Overall16%

Bad quality crayons

Color14%

range of colours slightly disappointing

Size-Overall10%

Disappointing size

Durability8%

Broke almost immediately

Strength7%

Break very easily not like the ones of my youth

Crayons for 1 Year Old Non Toxic return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

38%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
24%
2Value For Money
13%
3Gifting Purpose
9%
4Functionality-Overall
8%
5Quality-Overall
8%

Common Crayons for 1 Year Old Non Toxic questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Crayons for 1 Year Old Non Toxic 40/100 on Amazon United Kingdom — Skip it. The niche generates £166K/yr across 18 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -16.5% over the last 90 days.
Search demand for Crayons for 1 Year Old Non Toxic on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 2.1× the quietest.