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Crayons for 1 Year Old Non Toxic

Fail

Prices span $1.44–$13.84, mostly outside the sweet spot, so Crayons for 1 Year Old Non Toxic is a Fail.

Flapen Score
40
40 / 100
Ranks 1,079 of 1,773 Toys & Games niches · −4 vs the category median of 44
Market size
£166K/yr234K searches / yr
90-day growth
-16.5%search demand this quarter
Competition
69%top-5 click share · 11 brands · 61 sellers

Flapen Score

Crayons for 1 Year Old Non Toxic against its category

The dotted line is the Toys & Games average. Past it, Crayons for 1 Year Old Non Toxic is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Crayons for 1 Year Old Non Toxic market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Crayons for 1 Year Old Non Toxic 234K times last year and spent an estimated £166K. The top 5 brands take 86% of clicks. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

12.5% of searches ended in a purchase last week.

Shoppers searched for this 234K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.5% of those searches ended in a purchase. Searches in the last 90 days moved -16.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £166K a year.

Searches, last 12 months
234K
Growth, 90 days vs prior 90
-16.5%
Conversion, latest week
12.5%
Market size, estimated
£166Ka year
Peak month
December2.1× the quietest month
Top search term
crayons for 1 year old non toxic35K searches a year

02 · Price

A sale here is worth £5.69.

Listings sell for £5.69 on average, from £1.44 to £13.84. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At £5.69 that is £11K to £14K a year per listing.

Average price
£5.69under the $15 to $100 sweet spot
Price range
£1.44–£13.84
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
2,000–2,500
Revenue per listing a year
£11K–£14K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #16 within Arts & Crafts. It carries 5,690 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
100%
Out of stock, average day
1.7%
Average rank
#16in Arts & Crafts
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,690per listing
Listings tracked
18

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
65 months

Products

Top Crayons for 1 Year Old Non Toxic products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£17K£33K£50K£66K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

61

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

10%

  • CRAYOLA63%
  • Galt8%
  • MASSRT7%
  • Honeysticks5%
  • iCrayon4%
  • BIC4%
  • Open — no brand owns it (5 brands, 10%)

Demand

Crayons for 1 Year Old Non Toxic search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Crayons for 1 Year Old Non Toxic search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • crayons for 1 year old non toxic35K/yr
  • toddler crayons31K/yr
  • chunky crayons26K/yr
  • crayons for 2 year old29K/yr
  • jumbo crayons20K/yr
  • crayons for toddlers12K/yr
  • baby crayons15K/yr
  • washable crayons for toddlers7K/yr
  • chunky crayons for 1 year old7K/yr
  • toddler crayons for 2 year olds8K/yr

Reviews and returns

What reviews say buyers love and hate about Crayons for 1 Year Old Non Toxic

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall16%−0.08

Bad quality crayons

Bad quality

Very low quality Crayola

Color14%−0.05

range of colours slightly disappointing

The colours are really dull

One of them though doesn't colour for some reason

Size-Overall10%

Disappointing size

They are slightly too big for small hands

Smaller than thought

Durability8%−0.03

Broke almost immediately

They barely lasted a hour

Not durable

Strength7%−0.05

Break very easily not like the ones of my youth

Flimsy container

no stronger than usual crayons

Love

Color20%−0.05

the colours are vibrant

Colours are good

Great colours

Quality-Overall15%−0.08

Great Quality as crayola usually is

Quality item that seem to last a long time

Good Quality

Ease Of Use11%+0.56

Easy to use

easy for a toddler to grip

Easy to hold

Value For Money8%+1.50

Good value

Great value

Worth the money

Size-Overall7%

Great size

They're a perfect size for adults and little babies

it is the perfect size as it is not too big or too small

Return

0.2% Return rate 38% Fixable by listing

Size-Overall24%▁▁▄▆█▇

Disappointing size

They are slightly too big for small hands

Smaller than thought

Value For Money13%▆▆█▅▁▁

These are expensive

Expensive

Not worth it

Gifting Purpose9%▁▄▅▄█▁
Functionality-Overall8%▇▁▁▃▁█
Quality-Overall8%█▄▁▆▁▁

Bad quality crayons

Bad quality

Very low quality Crayola

FAQ

Common Crayons for 1 Year Old Non Toxic questions

Answered from the same tracked data.