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Crayon Costume Adult

Fail

Demand is soft, at -93.6% this quarter, so Crayon Costume Adult is a Fail.

Flapen Score
44
44 / 100
Ranks 850 of 1,773 Toys & Games niches · on the category median
Market size
£38K/yr129K searches / yr
90-day growth
-93.6%search demand this quarter
Competition
39%top-5 click share · 19 brands · 21 sellers

Flapen Score

Crayon Costume Adult against its category

The dotted line is the Toys & Games average. Past it, Crayon Costume Adult is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Crayon Costume Adult market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Crayon Costume Adult 129K times last year and spent an estimated £38K. The top 5 brands take 67% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

2.6% of searches ended in a purchase last week.

Shoppers searched for this 129K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -93.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.

Searches, last 12 months
129K
Growth, 90 days vs prior 90
-93.6%
Conversion, latest week
2.6%
Market size, estimated
£38Ka year
Top search term
crayon costume adult50K searches a year

02 · Price

A sale here is worth £11.22.

Listings sell for £11.22 on average, from £4.87 to £24.98. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £11.22 that is £0 to £1K a year per listing.

Average price
£11.22under the $15 to $100 sweet spot
Price range
£4.87–£24.98
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
3.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 30.7% of listings are out of stock. The average listing ranks #3,161 within Fancy Dress. It carries 102 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
76%
Out of stock, average day
30.7%
Average rank
#3,161in Fancy Dress
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
102per listing
Listings tracked
34

04 · Newcomers

Amazon counts 0 of last year's 22 launches as successful.

22 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
22
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Crayon Costume Adult products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

£0£1K£2K£3K£5K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted

Brands

19 rising

Sellers

21

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

39%

Top 20: 83%

Open market

29%

  • Zidoley34%
  • I LOVE FANCY DRESS15%
  • CBWERBB10%
  • MR BAEQ5%
  • VZRJQ4%
  • WAMEITF4%

Demand

Crayon Costume Adult search demand

Weekly searches over the year. Pick a range.

600400May '26May '26May '26Jun '26Jun '26Jul '26Jul '26

Search terms

Top Crayon Costume Adult search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • crayon costume adult50K/yr
  • crayon costume22K/yr
  • crayon fancy dress11K/yr
  • crayon fancy dress adult6K/yr
  • crayon outfit5K/yr
  • crayon costume kids21K/yr
  • adult crayon costume9K/yr
  • the day the crayons quit costume adult5K/yr

Reviews and returns

What reviews say buyers love and hate about Crayon Costume Adult

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall46%−0.19

Hat was a little small

Also dress is quite short

Sizing quite small

Color10%−0.44

The socks are a complete different shade of blue to the rest

The socks are a completely different colour

Thickness5%−0.06

The only reason I am giving 4 stars instead of 5 is that the material feels quite thin

The main downside is that the synthetic material is quite thin

Quality-Overall4%−0.01

Really poor quality

Value For Money4%+0.59

Not good value for money

Love

Size-Overall32%−0.19

A good fun out fit

Fits all shapes and sizes

True to size

Fun/Entertainment Experience16%+1.21

Still, its a fun and affordable costume that does the job well for themed occasions

Fun costume

Fun

Value For Money13%+0.59

Great value for money

Excellent value for money - eye catching design

it is brilliant value

Ease Of Use13%+1.26

Simple and easy

easy for children to put on

Nice and easy to wear

Quality-Overall6%−0.01

Great product

Return

3.0% Return rate 78% Fixable by listing

Size-Overall61%▃▅▆▆█▅

Hat was a little small

Also dress is quite short

Sizing quite small

Color13%█▇▂▃▄▅

The socks are a complete different shade of blue to the rest

The socks are a completely different colour

Quality-Overall8%█▂▂▅▁▅

Really poor quality

Material Quality5%▁█▄▁▁▁

It is definitely on the cheaper side when it comes to the fabric

so do not expect heavy-duty material that will last for years

Thin4%▇▂▄█▁▁

FAQ

Common Crayon Costume Adult questions

Answered from the same tracked data.