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Crayola Light Up Tracing Pad

brand-locked demand (top 5 brands take 100% of clicks) — Crayola Light Up Tracing Pad doesn't clear our bar today.

Flapen Score

29
Skip it
Market size 7Growth 18Conversion 55Competition 4Returns 90Price range 38Avg price 58Brand share 0Review moat 24Quality gap 43
This niche Category average

Is Crayola Light Up Tracing Pad profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Crayola Light Up Tracing Pad is a £27K/yr Amazon United Kingdom market (45K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 29/100.

Crayola Light Up Tracing Pad: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -14.3% over the last 90 days and 4.6% of searches end in a purchase.

£27K

revenue / yr

Units sold / yr3K
Search volume / yr-14.3%45K
Conversion rate4.6%
Avg price£12.98

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers5 · 27
Top-5 product click share95%
Open market0%
Avg brand age44 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 7 products

Sponsored placement57%
New entrants (1y)0· 0 succeeded
Avg rating4.5★
Avg reviews5,383

Top Crayola Light Up Tracing Pad products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.

£0£4K£8K£12K£16K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

27

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

0%

  • CRAYOLA48%
  • Vivid Imaginations43%
  • WuXingMeiLi4%
  • UUCOLOR3%
  • Silvine2%

Crayola Light Up Tracing Pad demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume45KCVR4.6%Products7Brands5Top 5 Brands100%OOS Rate14.3%Rating4.5★Reviews5,383Avg BSR#46
4K3KSpike '26Prime Day '26Nov '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26

Top Crayola Light Up Tracing Pad search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • crayola light up tracing pad19K/yr
  • light up tracing pad13K/yr
  • tracing pad7K/yr
  • crayola tracing light up pad6K/yr

What reviews say buyers love and hate about Crayola Light Up Tracing Pad

What buyers mention most, as a share of all reviews.

What buyers love

76% of reviews
Paper Quality18%

the tracing paper itself is nice and thick

Quality-Overall12%

Good quality

Advertised Vs Actual Product8%

Exactly as expected

Brightness/Shine/Glow6%

Lovely, bright crisp light

Strength6%

its still going strong 6 months later

What buyers complain about

62% of reviews
Color11%

Disappointed: not pure white

Magnetic Strength/Adsorption11%

no magnets included

Brightness/Shine/Glow11%

Its a very weak light

Thickness8%

its thin

Durability6%

it is abit flimsy so wont last long

Crayola Light Up Tracing Pad return rate & reasons

Why buyers send it back, as a share of all return requests.

1.2%

Return rate

6%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Brightness/Shine/Glow
17%
2Functionality-Overall
10%
3Gifting Purpose
10%
4Quality-Overall
9%
5Product Condition
6%

Common Crayola Light Up Tracing Pad questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Crayola Light Up Tracing Pad 29/100 on Amazon United Kingdom — Skip it. The niche generates £27K/yr across 7 tracked products. Search demand moved -14.3% over the last 90 days.
Crayola Light Up Tracing Pad buyers on Amazon United Kingdom complain most about Color, Magnetic Strength/Adsorption, Brightness/Shine/Glow, the themes mined from the niche's reviews. Its return rate is 1.2%.