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Crayola Light Up Tracing Pad

Fail

The top 5 brands take 100% of clicks, so Crayola Light Up Tracing Pad is a Fail.

Flapen Score
29
29 / 100
Ranks 1,651 of 1,773 Toys & Games niches · −15 vs the category median of 44
Market size
£27K/yr45K searches / yr
90-day growth
-14.3%search demand this quarter
Competition
95%top-5 click share · 5 brands · 27 sellers

Flapen Score

Crayola Light Up Tracing Pad against its category

The dotted line is the Toys & Games average. Past it, Crayola Light Up Tracing Pad is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Crayola Light Up Tracing Pad market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Crayola Light Up Tracing Pad 45K times last year and spent an estimated £27K. All 5 brands take every click. Flapen scores it 29 out of 100, a Fail.

01 · Demand

4.6% of searches ended in a purchase last week.

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -14.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £27K a year.

Searches, last 12 months
45K
Growth, 90 days vs prior 90
-14.3%
Conversion, latest week
4.6%
Market size, estimated
£27Ka year
Top search term
crayola light up tracing pad19K searches a year

02 · Price

A sale here is worth £12.98.

Listings sell for £12.98 on average, from £5.17 to £21.07. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 250 to 500 of them. At £12.98 that is £3K to £6K a year per listing.

Average price
£12.98under the $15 to $100 sweet spot
Price range
£5.17–£21.07
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.3% of listings are out of stock. The average listing ranks #46 within Arts & Crafts. It carries 5,383 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
100%
Out of stock, average day
14.3%
Average rank
#46in Arts & Crafts
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,383per listing
Listings tracked
7

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Crayola Light Up Tracing Pad products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 95% of clicks. A locked shelf that new listings rarely crack.

£0£4K£8K£12K£16K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

27

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

0%

  • CRAYOLA48%
  • Vivid Imaginations43%
  • WuXingMeiLi4%
  • UUCOLOR3%
  • Silvine2%

Demand

Crayola Light Up Tracing Pad search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '26Prime Day '26DecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 10.4× · 8 of 12 months tracked

Search terms

Top Crayola Light Up Tracing Pad search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • crayola light up tracing pad19K/yr
  • light up tracing pad13K/yr
  • tracing pad7K/yr
  • crayola tracing light up pad6K/yr

Reviews and returns

What reviews say buyers love and hate about Crayola Light Up Tracing Pad

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color11%−0.09

Disappointed: not pure white

This one's NOT pure white

Magnetic Strength/Adsorption11%−0.09

no magnets included

Missing its magnets

Brightness/Shine/Glow11%−0.05

Its a very weak light

Thickness8%+0.47

its thin

It is very thin and thus delicate,

Durability6%−0.04

it is abit flimsy so wont last long

Love

Paper Quality18%

the tracing paper itself is nice and thick

Good quality tracing paper

Great quality and heavy paper

Quality-Overall12%+0.83

Good quality

Excellent quality, good price, heavyweight

Good price and good quality

Advertised Vs Actual Product8%+0.81

Exactly as expected

does what it says on the tin

Just the job

Brightness/Shine/Glow6%−0.05

Lovely, bright crisp light

bright and useful

It gives a nice even light

Strength6%+0.60

its still going strong 6 months later

it feels very sturdy

its still going strong thanks guys

Return

1.2% Return rate 6% Fixable by listing

Brightness/Shine/Glow17%▃▃█▄▃▃

Its a very weak light

Functionality-Overall10%█▇▃▃█▂
Gifting Purpose10%▅▅▃█▅▂
Quality-Overall9%█▃▃▁▁▇

I echo what others have said about the quality, it's poor

Product Condition6%▁▁█▅▁▃

FAQ

Common Crayola Light Up Tracing Pad questions

Answered from the same tracked data.