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29

crayola light up tracing pad

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 7Growth 18Conversion 55Competition 4Returns 90Price range 38Avg price 58Brand share 0Review moat 24Quality gap 43

Returns

Great1.2%

return rate — above 5% kills the launch gate

Avg price

Good£12.98

avg listing price — sweet spot $15–$100

Conversion

Good4.6%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay£5.17–£21.07

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Bad5,382.71

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-14.3%

90-day search growth — must beat 0% to launch

Market size

Bad£27K

£27K/yr · 45K searches

Competition

Bad95%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, crayola light up tracing pad is a £27K/yr Amazon United Kingdom market (45K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 29/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

crayola light up tracing pad market data

Units sold / yr
3K–3K
avg 250–500/product
Revenue / yr
£32K–£39K
units × avg price
Conversion rate
4.6%
Avg BSR
#46
Page quality
0%
Prime
100%
Sponsored
57%
Out of stock
14.3%
Avg brand age
44 months
Avg seller age
193 days

Competition & brand share

The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 rising

Sellers

27

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

0%

  • CRAYOLA48%
  • Vivid Imaginations43%
  • WuXingMeiLi4%
  • UUCOLOR3%
  • Silvine2%

Demand

Weekly Amazon search volume, last 35 weeks — -14.3% search growth over the last 90 days.
4K3KSpike '26Prime Day '26Nov '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26

Top crayola light up tracing pad search terms

  • crayola light up tracing pad19K/yr
  • light up tracing pad13K/yr
  • tracing pad7K/yr
  • crayola tracing light up pad6K/yr
All search terms

Top crayola light up tracing pad products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%£4K30%£8K45%£12K60%£16K1001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

What buyers say about crayola light up tracing pad

What buyers praise and complain about, mined from review topics.

What buyers love

Paper Quality18%

“the tracing paper itself is nice and thick”

Quality-Overall12%

“Good quality”

Advertised Vs Actual Product8%

“Exactly as expected”

Brightness/Shine/Glow6%

“Lovely, bright crisp light”

Strength6%

“its still going strong 6 months later”

Ease Of Use5%

“Easy to use”

Fun/Entertainment Experience5%

“Great toy”

Charging5%

“Very slim and powers up with usb-c so no gaffing looking for charger”

Size-Overall5%

“Good size”

Value For Money4%

“GREAT value kit”

What buyers complain about

Color11%

“Disappointed: not pure white”

Magnetic Strength/Adsorption11%

“no magnets included”

Brightness/Shine/Glow11%

“Its a very weak light”

Thickness8%

“its thin”

Durability6%

“it is abit flimsy so wont last long”

Stain Resistance6%

“cover stained”

Charging4%

“the charged cable is long”

Quality-Overall4%

“I echo what others have said about the quality, it's poor”

Connectivity-Overall3%

“Needs to be connected to power”

Top return reasons

Brightness/Shine/Glow17%
Functionality-Overall10%
Gifting Purpose10%
Quality-Overall9%
Product Condition6%
Value For Money6%
Battery Inclusion5%
Advertised Vs Actual Product5%
Defective Material/Parts3%
Connectivity-Overall3%

Common questions

Is crayola light up tracing pad profitable to sell on Amazon United Kingdom?
The niche generates £27K/yr across 7 tracked products. 90-day search growth is -14.3%. Flapen's verdict: Skip it (29/100).
How competitive is the crayola light up tracing pad niche?
5 brands and 27 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in crayola light up tracing pad?
Top complaints mined from reviews: Color, Magnetic Strength/Adsorption, Brightness/Shine/Glow. The return rate is 1.2%.
What does it cost to enter the crayola light up tracing pad niche?
Listings span £5.17–£21.07; the average listing price is £12.98 (sweet spot $15–$100). The average incumbent carries 5,383 reviews — the moat a new listing must climb.