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Crayola Art Case

Fail

The top 5 brands take 100% of clicks, so Crayola Art Case is a Fail.

Flapen Score
31
31 / 100
Ranks 1,575 of 1,773 Toys & Games niches · −13 vs the category median of 44
Market size
£7K/yr10K searches / yr
90-day growth
-2.0%search demand this quarter
Competition
79%top-5 click share · 2 brands · 29 sellers

Flapen Score

Crayola Art Case against its category

The dotted line is the Toys & Games average. Past it, Crayola Art Case is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Crayola Art Case market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Crayola Art Case 10K times last year and spent an estimated £7K. All 2 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 31 out of 100, a Fail.

01 · Demand

5.2% of searches ended in a purchase last week.

Shoppers searched for this 10K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -2.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £7K a year.

Searches, last 12 months
10K
Growth, 90 days vs prior 90
-2.0%
Conversion, latest week
5.2%
Market size, estimated
£7Ka year
Peak month
December14.5× the quietest month
Top search term
crayola art case8K searches a year

02 · Price

A sale here is worth £13.74.

Listings sell for £13.74 on average, from £6.30 to £20.04. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £13.74 that is £0 to £1K a year per listing.

Average price
£13.74under the $15 to $100 sweet spot
Price range
£6.30–£20.04
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

18% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #96 within Arts & Crafts. It carries 3,438 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
18%
Prime listings
91%
Out of stock, average day
0.0%
Average rank
#96in Arts & Crafts
Average rating
4.64 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,438per listing
Listings tracked
11

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Crayola Art Case products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

£0£1K£2K£3K£4K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 flat

Sellers

29

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • CRAYOLA97%
  • Artworx3%
  • Open — no brand owns it (0%)

Demand

Crayola Art Case search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 14.5×

Reviews and returns

What reviews say buyers love and hate about Crayola Art Case

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money50%−0.06

No value for money

Not worth the price

Quality-Overall25%−0.01

Poor quality

Adhesion/Stickiness25%−0.05

I had to order another one as the sticky plastic coating on case was very poor

Love

Value For Money33%−0.06

Worth it Value for Money

Good value

Excellent value

Color24%+1.75

These are nice vibrant colours and good quality

Amazing colours my son loved it

Great colour range and variety

Quality-Overall14%−0.01

Good quality

Very good product

Good quality and good value

Gifting Purpose9%+0.85

Good gift

lovely present of my grandkids, keeps them creative and entertained

Overall, this made a fantastic birthday gift and I would highly recommend it for any child who loves arts and crafts

Collectibles5%+0.65

The items included are great to try to see which ones they love

Return

0.6% Return rate 34% Fixable by listing

Defective Material/Parts28%▃▂█▁▂▁
Color17%▁▄▁▁▆█
Size-Overall15%▁▃▁▁▆█
Value For Money10%▆▁▁█▁▁

No value for money

Not worth the price

Product Condition8%▁▇▁▁█▁

FAQ

Common Crayola Art Case questions

Answered from the same tracked data.