Crawling Toys

Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved +6.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £26K a year.

Searches, last 12 months

73K

Growth, 90 days vs prior 90

+6.2%

Conversion, latest week

2.4%

Market size, estimated

£26Ka year

Peak month

December3.7× the quietest month

Top search term

crawling toys32K searches a year

Listings sell for £14.52 on average, from £7.87 to £27.70. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £14.52 that is £0 to £1K a year per listing.

Average price

£14.52under the $15 to $100 sweet spot

Price range

£7.87–£27.70

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

£0–£1K

Returns

1.4%of orders · Amazon United Kingdom median 0.6%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #183 within Baby & Toddler Toys. It carries 1,038 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

11.5%

Average rank

#183in Baby & Toddler Toys

Average rating

4.40 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,038per listing

Listings tracked

30

8 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

8

Successful launches

4Amazon's first-year sales bar

Average brand age

30 months