Crawling Toys
Crawling Toys shows low returns (1.4%), but a small market ($26K/yr) keeps it on the watch list.
Flapen Score
Is Crawling Toys profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Crawling Toys is a £26K/yr Amazon United Kingdom market (73K searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.
Crawling Toys: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +6.2% over the last 90 days and 2.4% of searches end in a purchase.
£26K
revenue / yr
Who owns the niche?
The top 5 brands hold 52% of demand, so 48% of the market is open.
48%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 30 products
Top Crawling Toys products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
VTech Crawl & Learn Baby Activity Ball Baby Play Centre Educational Baby Musical Toy Sound Toy With Lights Numbers & Music Babies & Toddlers 6 Months+ Boys & Girls English Version
- Price
- £11.25
- Rating
- 4.6/5
- Reviews
- 2,053
- Age
- 9y ago
CubicFun Baby Crawling Dinosaur Toys Musical Light Walking Sensory Toys
- Price
- £13.34
- Rating
- 4.6/5
- Reviews
- 10,288
- Age
- 6y ago
hahaland Sensory Toys for Babies Musical Crawling Crab Toy 6-12 Months
- Price
- £17.07
- Rating
- 4.6/5
- Reviews
- 3,581
- Age
- 2y ago
GSrenyu Baby Toys Crawling Walking Snail Toys With Musical Light Baby Sound Toy Electronics Pet Toy with Automatically Avoid Obstacles Birthday Present for Kids Toddler Age 3 Years Old Above
- Price
- £7.87
- Rating
- 3.8/5
- Reviews
- 60
- Age
- 1y ago
Zonopy Dancing Jellyfish Baby Toy Tummy Time Toy Music Christmas
- Price
- £9.51
- Rating
- 4.1/5
- Reviews
- 825
- Age
- 10mo ago
Trending
90-day click momentum
Innofans Crawling Crab Toy - Interactive Musical Plush Sensory Toys with Record&Repeat Bouncing Dancing Moving Tummy Time Toys for Infants Toddlers Gifts for 6 12 18 Months 1 2 3 Year Old Boys Girls
- Price
- £20.89
- Rating
- 4.4/5
- Reviews
- 62
- Age
- 4mo ago
hahaland Baby Toys 6 to 12 Months Crawling Football Plush Babies Toy
- Price
- £13.06
- Rating
- 4.6/5
- Reviews
- 3,581
- Age
- 9mo ago
Zonopy Dancing Jellyfish Baby Toy Tummy Time Toy Music Christmas
- Price
- £9.51
- Rating
- 4.1/5
- Reviews
- 825
- Age
- 10mo ago
XUDUOO Snail Baby Toys Musical Light Interactive Crawling Sensory Toys Boys Girls Birthday Gifts for Kids Toddler Age 0-6 months 1 2 3 Years Old
- Price
- £8.31
- Rating
- 4.0/5
- Reviews
- 55
- Age
- 1y ago
SAIMAND Sensory Baby Toys 6-12 Months Musical Dancing Crawling Crab Toy
- Price
- £18.41
- Rating
- 4.7/5
- Reviews
- 330
- Age
- 11mo ago
Newest
by launch dateInnofans Crawling Crab Toy - Interactive Musical Plush Sensory Toys with Record&Repeat Bouncing Dancing Moving Tummy Time Toys for Infants Toddlers Gifts for 6 12 18 Months 1 2 3 Year Old Boys Girls
- Price
- £20.89
- Rating
- 4.4/5
- Reviews
- 62
- Age
- 4mo ago
Musical Crawling Turtle Baby Toy for 6-12-18 Months Light-Up Tummy Time Sensory Montessori Early Learning & Motor Skill Toy for Infants Christmas or Birthday Gift for 1 2 3 Year Old Boys Girls
- Price
- £13.67
- Rating
- 4.2/5
- Reviews
- 111
- Age
- 8mo ago
hahaland Baby Toys 6 to 12 Months Crawling Football Plush Babies Toy
- Price
- £13.06
- Rating
- 4.6/5
- Reviews
- 3,581
- Age
- 9mo ago
Zonopy Dancing Jellyfish Baby Toy Tummy Time Toy Music Christmas
- Price
- £9.51
- Rating
- 4.1/5
- Reviews
- 825
- Age
- 10mo ago
SAIMAND Sensory Baby Toys 6-12 Months Musical Dancing Crawling Crab Toy
- Price
- £18.41
- Rating
- 4.7/5
- Reviews
- 330
- Age
- 11mo ago
Competition: brands, sellers & click share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
Brands
26 rising
Sellers
59
Top-5 brand share
52%
Top 20: 94%
Top-5 click share
42%
Top 20: 91%
Open market
44%
- VTech18%
- hahaland13%
- CubicFun10%
- GSrenyu6%
- Zonopy5%
- Kaybolge5%
Crawling Toys demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 3.7×
Top Crawling Toys search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- crawling toys32K/yr
- moving toys for babies7K/yr
- crawling toy8K/yr
- baby crawling toys9K/yr
- moving toys5K/yr
- crawling toys for 6-12 month baby8K/yr
- crawling1K/yr
- crawling baby toy1K/yr
What reviews say buyers love and hate about Crawling Toys
What buyers mention most, as a share of all reviews.
What buyers love
80% of reviews“Very entertaining”
“Good value for money”
“Excellent product”
“Gift good”
“the bright colors”
What buyers complain about
63% of reviews“Very loud”
“it constantly fall”
“bigger than expected”
“Stops charging”
“Stopped moving”
Crawling Toys return rate & reasons
Why buyers send it back, as a share of all return requests.
1.4%
Return rate
6%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Crawling Toys questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
