Crawling Crab Toy

Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved +8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.

Searches, last 12 months

80K

Growth, 90 days vs prior 90

+8.0%

Conversion, latest week

4.2%

Market size, estimated

£43Ka year

Peak month

December4.6× the quietest month

Top search term

crab toy21K searches a year

Listings sell for £12.79 on average, from £6.40 to £20.89. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £12.79 that is £3K to £6K a year per listing.

Average price

£12.79under the $15 to $100 sweet spot

Price range

£6.40–£20.89

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

4K–5K

Units per listing a year

250–500

Revenue per listing a year

£3K–£6K

Returns

1.4%of orders · Amazon United Kingdom median 0.6%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 29.1% of listings are out of stock. The average listing ranks #215 within Baby & Toddler Toys. It carries 1,141 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

29.1%

Average rank

#215in Baby & Toddler Toys

Average rating

4.32 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,141per listing

Listings tracked

13

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

23 months