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Cranium

Fail

The top 5 products take 100% of clicks, so Cranium is a Fail.

Flapen Score
33
33 / 100
Ranks 1,488 of 1,773 Toys & Games niches · −11 vs the category median of 44
Market size
£26K/yr21K searches / yr
90-day growth
-31.2%search demand this quarter
Competition
100%top-5 click share · 3 brands · 78 sellers

Flapen Score

Cranium against its category

The dotted line is the Toys & Games average. Past it, Cranium is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cranium market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cranium 21K times last year and spent an estimated £26K. All 3 brands take every click. Demand peaks in Jan–Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 6.9% of those searches ended in a purchase.

Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.9% of those searches ended in a purchase. Searches in the last 90 days moved -31.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £26K a year.

Searches, last 12 months
21K
Growth, 90 days vs prior 90
-31.2%
Conversion, latest week
6.9%
Market size, estimated
£26Ka year
Peak month
December18.4× the quietest month
Top search term
cranium board game13K searches a year

02 · Price

A sale here is worth £17.99.

Listings sell for £17.99 on average, from £12.39 to £24.46. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 250 to 500 of them. At £17.99 that is £4K to £9K a year per listing.

Average price
£17.99inside the $15 to $100 sweet spot
Price range
£12.39–£24.46
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
250–500
Revenue per listing a year
£4K–£9K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

25% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #2,146 within Games & Accessories. It carries 905 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
75%
Out of stock, average day
0.0%
Average rank
#2,146in Games & Accessories
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
905per listing
Listings tracked
4

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 81 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
81 months

Products

Top Cranium products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.

£0£5K£11K£16K£21K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

78

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

100%

Top 20: 100%

Open market

0%

  • Goliath76%
  • Hasbro Gaming15%
  • FUNKO GAMES9%

Demand

Cranium search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Dec · busiest ÷ quietest = 18.4×

Reviews and returns

What reviews say buyers love and hate about Cranium

We read the reviews and the return reasons for every product selling here.

77%of positive reviews mention “Fun/Entertainment Experience”
0.9%of orders come back
“Family fun”
A buyer, on “Fun/Entertainment Experience”77% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

4 topics

NegativePositive

FAQ

Common Cranium questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data