How competitive is the Cranium niche on Amazon United Kingdom?

3 brands and 78 sellers compete in Cranium on Amazon United Kingdom. The top 5 Cranium products take 100% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the Cranium niche?

Cranium sells for £17.99 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £12.39–£24.46. The average incumbent carries 905 reviews — the moat a new listing must climb.

Cranium

a concentrated shelf (top 5 take 100% of clicks) — Cranium doesn't clear our bar today.

Signals Low Review Barrier

Flapen Score

Skip it

This niche Category average

Is Cranium profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Cranium is a £26K/yr Amazon United Kingdom market (21K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 33/100.

Cranium: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -31.2% over the last 90 days and 6.9% of searches end in a purchase.

£26K

revenue / yr

Units sold / yr2K

Search volume / yr-31.2%21K

Conversion rate6.9%

Avg price£17.99

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers3 · 78

Top-5 product click share100%

Open market0%

Avg brand age81 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 4 products

Top Cranium products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Goliath Games Cranium: Original - Spell Solve Act & Draw Your Way to Victory - The Original Brainy Board Game - For 4+ Players Ages 12+

Price: £12.39
Rating: 4.5/5
Reviews: 137
Age: 1y ago

Funko Cranium - Revamped 25th Anniversary Edition - 4+ Players - Ages 12 and Up - More than 800+ New Questions - Unscramble Sculpt Draw and more - Family Party Game - Board Game for Game Nights

Price: £14.15
Rating: 4.6/5
Reviews: 237
Age: 3y ago

Goliath Games Cranium - Original Edition | Spell Solve Act & Draw Your Way to Victory! | The Original Brainy Board Game | For 4+ Players Ages 12+

Price: £24.46
Rating: 4.6/5
Reviews: 2,628
Age: 9y ago

Hasbro Gaming Cranium Game

Price: £20.97
Rating: 4.6/5
Reviews: 618
Age: 9y ago

Newest

by launch date

Goliath Games Cranium: Original - Spell Solve Act & Draw Your Way to Victory - The Original Brainy Board Game - For 4+ Players Ages 12+

Price: £12.39
Rating: 4.5/5
Reviews: 137
Age: 1y ago

Funko Cranium - Revamped 25th Anniversary Edition - 4+ Players - Ages 12 and Up - More than 800+ New Questions - Unscramble Sculpt Draw and more - Family Party Game - Board Game for Game Nights

Price: £14.15
Rating: 4.6/5
Reviews: 237
Age: 3y ago

Hasbro Gaming Cranium Game

Price: £20.97
Rating: 4.6/5
Reviews: 618
Age: 9y ago

Goliath Games Cranium - Original Edition | Spell Solve Act & Draw Your Way to Victory! | The Original Brainy Board Game | For 4+ Players Ages 12+

Price: £24.46
Rating: 4.6/5
Reviews: 2,628
Age: 9y ago

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Goliath76%
Hasbro Gaming15%
FUNKO GAMES9%

Cranium demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume21KCVR6.9%Products4Brands3Top 5 Brands100%OOS Rate0.0%Rating4.6★Reviews905Avg BSR#2,146

Peak months: Jan, Dec · busiest ÷ quietest = 18.4×

What reviews say buyers love and hate about Cranium

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews

Fun/Entertainment Experience77%

“Family fun”

Gifting Purpose10%

“Bought as a present”

Ease Of Use7%

“Its easy to learn”

Trivia Games7%

“the variety of challenges means it never gets boring”

Cranium return rate & reasons

Why buyers send it back, as a share of all return requests.

0.9%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gifting Purpose

100%

Common Cranium questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Cranium 33/100 on Amazon United Kingdom — Skip it. The niche generates £26K/yr across 4 tracked products. Search demand moved -31.2% over the last 90 days.