- Flapen Score
- 33 / 100Ranks 1,488 of 1,773 Toys & Games niches · −11 vs the category median of 4433
- Market size
- £26K/yr21K searches / yr
- 90-day growth
- -31.2%search demand this quarter
- Competition
- 100%top-5 click share · 3 brands · 78 sellers
Flapen Score
Cranium against its category
The dotted line is the Toys & Games average. Past it, Cranium is stronger. Inside it, weaker.
Market
The Cranium market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cranium 21K times last year and spent an estimated £26K. All 3 brands take every click. Demand peaks in Jan–Dec. Flapen scores it 33 out of 100, a Fail.
01 · Demand
An estimated 6.9% of those searches ended in a purchase.
Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.9% of those searches ended in a purchase. Searches in the last 90 days moved -31.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £26K a year.
- Searches, last 12 months
- 21K
- Growth, 90 days vs prior 90
- -31.2%
- Conversion, latest week
- 6.9%
- Market size, estimated
- £26Ka year
- Peak month
- December18.4× the quietest month
- Top search term
- cranium board game13K searches a year
02 · Price
A sale here is worth £17.99.
Listings sell for £17.99 on average, from £12.39 to £24.46. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 250 to 500 of them. At £17.99 that is £4K to £9K a year per listing.
- Average price
- £17.99inside the $15 to $100 sweet spot
- Price range
- £12.39–£24.46
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £4K–£9K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
25% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #2,146 within Games & Accessories. It carries 905 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 25%
- Prime listings
- 75%
- Out of stock, average day
- 0.0%
- Average rank
- #2,146in Games & Accessories
- Average rating
- 4.58 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 905per listing
- Listings tracked
- 4
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 81 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 81 months
Products
Top Cranium products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Goliath Games Cranium: Original - Spell Solve Act & Draw Your Way to Victory - The Original Brainy Board Game - For 4+ Players Ages 12+
- Price
- £12.39
- Rating
- 4.5/5
- Reviews
- 137
- Age
- 1y ago

Funko Cranium - Revamped 25th Anniversary Edition - 4+ Players - Ages 12 and Up - More than 800+ New Questions - Unscramble Sculpt Draw and more - Family Party Game - Board Game for Game Nights
- Price
- £14.15
- Rating
- 4.6/5
- Reviews
- 237
- Age
- 3y ago

Goliath Games Cranium - Original Edition | Spell Solve Act & Draw Your Way to Victory! | The Original Brainy Board Game | For 4+ Players Ages 12+
- Price
- £24.46
- Rating
- 4.6/5
- Reviews
- 2,628
- Age
- 9y ago

Hasbro Gaming Cranium Game
- Price
- £20.97
- Rating
- 4.6/5
- Reviews
- 618
- Age
- 9y ago
Trending
estimated 90-day click momentum
Goliath Games Cranium - Original Edition | Spell Solve Act & Draw Your Way to Victory! | The Original Brainy Board Game | For 4+ Players Ages 12+
- Price
- £24.46
- Rating
- 4.6/5
- Reviews
- 2,628
- Age
- 9y ago

Goliath Games Cranium: Original - Spell Solve Act & Draw Your Way to Victory - The Original Brainy Board Game - For 4+ Players Ages 12+
- Price
- £12.39
- Rating
- 4.5/5
- Reviews
- 137
- Age
- 1y ago

Hasbro Gaming Cranium Game
- Price
- £20.97
- Rating
- 4.6/5
- Reviews
- 618
- Age
- 9y ago

Funko Cranium - Revamped 25th Anniversary Edition - 4+ Players - Ages 12 and Up - More than 800+ New Questions - Unscramble Sculpt Draw and more - Family Party Game - Board Game for Game Nights
- Price
- £14.15
- Rating
- 4.6/5
- Reviews
- 237
- Age
- 3y ago
Newest
by launch date
Goliath Games Cranium: Original - Spell Solve Act & Draw Your Way to Victory - The Original Brainy Board Game - For 4+ Players Ages 12+
- Price
- £12.39
- Rating
- 4.5/5
- Reviews
- 137
- Age
- 1y ago

Funko Cranium - Revamped 25th Anniversary Edition - 4+ Players - Ages 12 and Up - More than 800+ New Questions - Unscramble Sculpt Draw and more - Family Party Game - Board Game for Game Nights
- Price
- £14.15
- Rating
- 4.6/5
- Reviews
- 237
- Age
- 3y ago

Hasbro Gaming Cranium Game
- Price
- £20.97
- Rating
- 4.6/5
- Reviews
- 618
- Age
- 9y ago

Goliath Games Cranium - Original Edition | Spell Solve Act & Draw Your Way to Victory! | The Original Brainy Board Game | For 4+ Players Ages 12+
- Price
- £24.46
- Rating
- 4.6/5
- Reviews
- 2,628
- Age
- 9y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
78
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
100%
Top 20: 100%
Open market
0%
- Goliath76%
- Hasbro Gaming15%
- FUNKO GAMES9%
Demand
Cranium search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 18.4×
Reviews and returns
What reviews say buyers love and hate about Cranium
We read the reviews and the return reasons for every product selling here.
“Family fun”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
4 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cranium questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









