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Crane Toy

Maybe

Products sell for $50.91 on average, inside the sweet spot. But demand is soft, at -16.0% this quarter, so Crane Toy is a Maybe.

Flapen Score
56
56 / 100
Top 14% of 1,773 Toys & Games niches · +12 vs the category median of 44
Market size
£96K/yr97K searches / yr
90-day growth
-16.0%search demand this quarter
Competition
34%top-5 click share · 35 brands · 73 sellers

Flapen Score

Crane Toy against its category

The dotted line is the Toys & Games average. Past it, Crane Toy is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Crane Toy market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Crane Toy 97K times last year and spent an estimated £96K. The top 5 brands take 48% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

1.9% of searches ended in a purchase last week.

Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -16.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £96K a year.

Searches, last 12 months
97K
Growth, 90 days vs prior 90
-16.0%
Conversion, latest week
1.9%
Market size, estimated
£96Ka year
Peak month
December4.7× the quietest month
Top search term
crane toy30K searches a year

02 · Price

A sale here is worth £50.91.

Listings sell for £50.91 on average, from £7.75 to £407.49. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £50.91 that is £0 to £5K a year per listing.

Average price
£50.91inside the $15 to $100 sweet spot
Price range
£7.75–£407.49
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£5K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 10.2% of listings are out of stock. The average listing ranks #334 within Learning & Education. It carries 628 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
83%
Out of stock, average day
10.2%
Average rank
#334in Learning & Education
Average rating
4.14 starsAmazon United Kingdom average 4.36 stars
Average reviews
628per listing
Listings tracked
42

04 · Newcomers

Amazon counts 1 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Crane Toy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

£0£3K£6K£9K£12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

35 rising

Sellers

73

Top-5 brand share

48%

Top 20: 88%

Top-5 click share

34%

Top 20: 81%

Open market

47%

  • Naxudcoo12%
  • victob12%
  • Dickie Toys8%
  • Coolplay8%
  • jenilily7%
  • Hymaz5%

Demand

Crane Toy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.7×

Search terms

Top Crane Toy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • crane toy30K/yr
  • toy crane21K/yr
  • crane16K/yr
  • remote control crane13K/yr
  • rc crane9K/yr
  • crane toys for boys10K/yr

Reviews and returns

What reviews say buyers love and hate about Crane Toy

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability10%−0.24

Broke on first use

not very durable

Item broke within weeks

Quality-Overall7%

This is cheap and poor quality item

Cheap poor quality

Poor quality

Size-Overall7%

The toy is smaller than the listing photos led me to believe

Somewhat small in size

These toys are TINY

Strength5%−0.02

not very strong

They feel a bit flimsy in places

Cheap and flimsy

Value For Money4%+1.02

A little too expensive

At £29.99 I think it is a little on the expensive side

At £25 pounds they are over priced

Love

Fun/Entertainment Experience25%+2.27

Great toy

Great fun

Fun toy

Quality-Overall12%

as the quality is premium

Good quality

Build quality is strong for our 3 year old

Value For Money12%+1.02

Excellent value for money

Good value

Good value for money

Gifting Purpose6%+0.18

Great Gift For Grandson

Great present

Brilliant christmas gift

Durability5%−0.24

Strong and durable

All the materials feel durable and well made

Solid and durable construction

Return

1.5% Return rate 22% Fixable by listing

Defective Material/Parts17%█▄█▇▆▆

Lots of very small parts

It has small pieces

Size-Overall15%██▇▄▅▇

The toy is smaller than the listing photos led me to believe

Somewhat small in size

These toys are TINY

Functionality-Overall13%▅▃▆█▁▄
Battery Inclusion8%▅█▄█▆▄
Quality-Overall7%▅█▃▂▁▅

This is cheap and poor quality item

Cheap poor quality

Poor quality

FAQ

Common Crane Toy questions

Answered from the same tracked data.