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Cracker Gifts Fillers

Fail

The top 5 products take 100% of clicks, so Cracker Gifts Fillers is a Fail.

Flapen Score
28
28 / 100
Ranks 1,680 of 1,773 Toys & Games niches · −16 vs the category median of 44
Market size
£7K/yr116K searches / yr
90-day growth
+13.7%search demand this quarter
Competition
100%top-5 click share · 3 brands · 6 sellers

Flapen Score

Cracker Gifts Fillers against its category

The dotted line is the Toys & Games average. Past it, Cracker Gifts Fillers is stronger. Inside it, weaker.

28Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cracker Gifts Fillers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cracker Gifts Fillers 116K times last year and spent an estimated £7K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 28 out of 100, a Fail.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 116K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +13.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £7K a year.

Searches, last 12 months
116K
Growth, 90 days vs prior 90
+13.7%
Conversion, latest week
1.1%
Market size, estimated
£7Ka year
Peak month
December295.6× the quietest month
Top search term
christmas cracker fillers56K searches a year

02 · Price

A sale here is worth £5.87.

Listings sell for £5.87 on average, from £3.33 to £10.32. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £5.87 that is £0 to £587 a year per listing.

Average price
£5.87under the $15 to $100 sweet spot
Price range
£3.33–£10.32
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£587
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 22.3% of listings are out of stock. The average listing ranks #248 within Jigsaws & Puzzles. It carries 485 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
67%
Out of stock, average day
22.3%
Average rank
#248in Jigsaws & Puzzles
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
485per listing
Listings tracked
3

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£721£1K£2K£3K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 rising

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Toyland37%
  • THE TWIDDLERS34%
  • TOMSTRAD29%

Demand

Cracker Gifts Fillers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarAugNovMar

Peak months: Nov, Dec · busiest ÷ quietest = 295.6×

Search terms

Top Cracker Gifts Fillers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • christmas cracker fillers56K/yr
  • cracker fillers49K/yr
  • cracker toys5K/yr
  • christmas cracker fillers adult401/yr
  • christmas cracker gifts fillers for adults6K/yr

Reviews and returns

What reviews say buyers love and hate about Cracker Gifts Fillers

What buyers praise, what they complain about and why they send it back, from the reviews.

Love

Collectibles50%

Great selection of fidgets

Quality-Overall50%

Great quality jokes

Never disappointed with the quality of these jokes

Return

0.4% Return rate 67% Fixable by listing

Size-Overall67%▁▁█▅▁▁
Quality-Overall33%▁▁▁█▁▁

FAQ

Common Cracker Gifts Fillers questions

Answered from the same tracked data.