Cowboy Costume

Shoppers searched for this 745K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +47.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £195K a year.

Searches, last 12 months

745K

Growth, 90 days vs prior 90

+47.6%

Conversion, latest week

1.7%

Market size, estimated

£195Ka year

Peak month

October3.1× the quietest month

Top search term

cowboy outfit193K searches a year

Listings sell for £15.90 on average, from £2.46 to £27.20. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £15.90 that is £2K to £4K a year per listing.

Average price

£15.90inside the $15 to $100 sweet spot

Price range

£2.46–£27.20

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

£2K–£4K

Returns

1.8%of orders · Amazon United Kingdom median 0.6%

90% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 12.3% of listings are out of stock. The average listing ranks #635 within Fancy Dress. It carries 161 reviews at 4.00 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

98%

Out of stock, average day

12.3%

Average rank

#635in Fancy Dress

Average rating

4.00 starsAmazon United Kingdom average 4.36 stars

Average reviews

161per listing

Listings tracked

61

34 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

34

Successful launches

3Amazon's first-year sales bar

Average brand age

29 months