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Cow Teddy

Maybe

The top 5 brands take only 41% of clicks. But shoppers spend only $36K a year here, so Cow Teddy is a Maybe.

Flapen Score
53
53 / 100
Top 21% of 1,773 Toys & Games niches · +9 vs the category median of 44
Market size
£36K/yr86K searches / yr
90-day growth
-14.8%search demand this quarter
Competition
34%top-5 click share · 39 brands · 136 sellers

Flapen Score

Cow Teddy against its category

The dotted line is the Toys & Games average. Past it, Cow Teddy is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cow Teddy market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cow Teddy 86K times last year and spent an estimated £36K. The top 5 brands take 41% of clicks. Demand peaks in Nov–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

2.8% of searches ended in a purchase last week.

Shoppers searched for this 86K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -14.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £36K a year.

Searches, last 12 months
86K
Growth, 90 days vs prior 90
-14.8%
Conversion, latest week
2.8%
Market size, estimated
£36Ka year
Peak month
December2.8× the quietest month
Top search term
cow teddy22K searches a year

02 · Price

A sale here is worth £15.07.

Listings sell for £15.07 on average, from £3.34 to £81.63. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £15.07 that is £0 to £2K a year per listing.

Average price
£15.07inside the $15 to $100 sweet spot
Price range
£3.34–£81.63
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #1,235 within Play Figures. It carries 1,144 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
98%
Out of stock, average day
4.6%
Average rank
#1,235in Play Figures
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,144per listing
Listings tracked
50

04 · Newcomers

Amazon counts 1 of last year's 15 launches as successful.

15 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
15
Successful launches
1Amazon's first-year sales bar
Average brand age
27 months

Products

Top Cow Teddy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

£0£1K£2K£3K£4K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

39 falling

Sellers

136

Top-5 brand share

41%

Top 20: 83%

Top-5 click share

34%

Top 20: 73%

Open market

54%

  • Schleich13%
  • Zappi Co8%
  • WNXBFO8%
  • Jellycat6%
  • Tniytru6%
  • Tagitary5%

Demand

Cow Teddy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Cow Teddy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cow teddy22K/yr
  • cow toy16K/yr
  • cow plush13K/yr
  • cow toys9K/yr
  • jellycat cow8K/yr
  • toy cow6K/yr
  • cow soft toy4K/yr
  • cow teddy bear3K/yr
  • cow toys for kids4K/yr

Reviews and returns

What reviews say buyers love and hate about Cow Teddy

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product19%−0.17

Not as advertised

Looks nothing like the photo

different than the picture

Size-Overall15%+0.21

VERY small

in a rather tight fitting

Its bigger than I thought it was going to be

Quality-Overall13%−0.06

The fur was very poor quality

not very good quality

Cheaply made

Value For Money5%

I did think it was slightly expensive

poor considering the price

not worth price

Stitch/Finish/Polish3%−0.03

Abysmal quality, the eyes are nowhere near symmetrically placed and the stitching is horrendous

Some of the stitching

Stitching comes apart & stuffing comes out

Love

Quality-Overall17%−0.06

I am very happy with the look, feel and quality of the cow

It looks well made

Fantastic quality

Soft Feel17%

The material feels soft

Feels soft

Soft, cosy plush that feels a bit special

Value For Money9%

Reasonable price

Good price

Great value

Gifting Purpose9%+0.86

Great gift idea

Perfect and cute gift

Great gift

Fun/Entertainment Experience8%+0.78

Cute kids toy

Fabulous toy

Really cute and fun

Return

1.3% Return rate 49% Fixable by listing

Size-Overall27%▄▇▇▇▆█

VERY small

in a rather tight fitting

Its bigger than I thought it was going to be

Quality-Overall16%▁▅▇█▇█

The fur was very poor quality

not very good quality

Cheaply made

Advertised Vs Actual Product15%▆▇▃▆▇█

Not as advertised

Looks nothing like the photo

different than the picture

Weight Heavy5%█▃▃▃▇▃

Description says its weighted - wonder what that means - its not weighted like a door stop

The first thing I noticed was the weight

This is NOT weighted

Stitch/Finish/Polish5%█▅▁▁▂▂

Abysmal quality, the eyes are nowhere near symmetrically placed and the stitching is horrendous

Some of the stitching

Stitching comes apart & stuffing comes out

FAQ

Common Cow Teddy questions

Answered from the same tracked data.