Couples Halloween Costumes 2024

Shoppers searched for this 614K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £21K a year.

Searches, last 12 months

614K

Growth, 90 days vs prior 90

-4.2%

Conversion, latest week

0.1%

Market size, estimated

£21Ka year

Peak month

October29.3× the quietest month

Top search term

couples fancy dress for adults69K searches a year

Listings sell for £22.43 on average, from £2.97 to £44.35. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £22.43 that is £0 to £2K a year per listing.

Average price

£22.43inside the $15 to $100 sweet spot

Price range

£2.97–£44.35

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

500–750

Units per listing a year

0–100

Revenue per listing a year

£0–£2K

Returns

2.8%of orders · Amazon United Kingdom median 0.6%

77% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 14.3% of listings are out of stock. The average listing ranks #2,435 within Fancy Dress. It carries 139 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

68%

Out of stock, average day

14.3%

Average rank

#2,435in Fancy Dress

Average rating

4.19 starsAmazon United Kingdom average 4.36 stars

Average reviews

139per listing

Listings tracked

84

18 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

18

Successful launches

2Amazon's first-year sales bar

Average brand age

35 months