Construction Toys
MaybeReturns run at only 0.9% of orders. But demand is soft, at +0.7% this quarter, so Construction Toys is a Maybe.
- Flapen Score
- 62 / 100Top 6% of 1,773 Toys & Games niches · +18 vs the category median of 4462
- Market size
- £297K/yr682K searches / yr
- 90-day growth
- +0.7%search demand this quarter
- Competition
- 26%top-5 click share · 49 brands · 161 sellers
Flapen Score
Construction Toys against its category
The dotted line is the Toys & Games average. Past it, Construction Toys is stronger. Inside it, weaker.
Market
The Construction Toys market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Construction Toys 682K times last year and spent an estimated £297K. The top 5 brands take 41% of clicks. Demand peaks in Nov–Dec. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
2.8% of searches ended in a purchase last week.
Shoppers searched for this 682K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £297K a year.
- Searches, last 12 months
- 682K
- Growth, 90 days vs prior 90
- +0.7%
- Conversion, latest week
- 2.8%
- Market size, estimated
- £297Ka year
- Peak month
- December3.5× the quietest month
- Top search term
- construction toys148K searches a year
02 · Price
A sale here is worth £15.84.
Listings sell for £15.84 on average, from £5.87 to £36.83. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At £15.84 that is £2K to £4K a year per listing.
- Average price
- £15.84inside the $15 to $100 sweet spot
- Price range
- £5.87–£36.83
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #166 within Building & Construction Toys. It carries 3,134 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 4.2%
- Average rank
- #166in Building & Construction Toys
- Average rating
- 4.42 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,134per listing
- Listings tracked
- 63
04 · Newcomers
Amazon counts 3 of last year's 12 launches as successful.
12 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 12
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Construction Toys products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
JOYIN Remote Control Digger Toys for Boys RC Excavator Toy with Lights
- Price
- £17.27
- Rating
- 4.5/5
- Reviews
- 2,852
- Age
- 2y ago
Construction Excavator Car Toy for Boys Kids Toy Digger Truck with Electric Universal Wheel Educational Toys Present with Lights and Sounds for 3+ Years Old
- Price
- £11.50
- Rating
- 4.6/5
- Reviews
- 1,329
- Age
- 4y ago
Dreamon Kid Diecast Metal Cars Engineering Vehicles Set Construction Toys for Boys 3 Year Olds Sand Pit Play (6pcs Set)
- Price
- £10.64
- Rating
- 4.4/5
- Reviews
- 3,051
- Age
- 7y ago
Naxudcoo Construction Toys For 3-7 Year Old Boys Girls: Construction Truck Toy Set Toddler Car Toy - Easter Gifts For Kids Digger Construction Vehicle Toys For 3 4 5 6 7 Year Old Boys Girls Gifts
- Price
- £24.19
- Rating
- 4.4/5
- Reviews
- 587
- Age
- 2y ago
EUTOYZ Toy Cars for Boys Construction Toys for 2-7 Year Old Girls Boys Toys Age 2 3 4 5 6 Digger Truck Toy Birthday Easter Gifts for 1-6 Year Olds Girls Boy Kids Toys Age 1-6 Year Old Toddlers Cars
- Price
- £21.90
- Rating
- 4.5/5
- Reviews
- 152
- Age
- 7mo ago
Trending
90-day click momentum
Cicili Construction Digger Toys Mini Excavator Toy for 1+ Year Old Boys
- Price
- £10.15
- Rating
- 3.1/5
- Reviews
- 5
- Age
- 4mo ago
Naxudcoo Construction Toys For 3-7 Year Old Boys Girls: Digger Toy Construction Truck Toy Set Toddler Car Birthday Gift Construction Vehicle Toys For 3 4 5 6 7 Years Old Boy Gifts
- Price
- £16.99
- Rating
- 4.2/5
- Reviews
- 45
- Age
- 7mo ago
EUTOYZ Toy Cars for Boys Construction Toys for 2-7 Year Old Girls Boys Toys Age 2 3 4 5 6 Digger Truck Toy Birthday Easter Gifts for 1-6 Year Olds Girls Boy Kids Toys Age 1-6 Year Old Toddlers Cars
- Price
- £21.90
- Rating
- 4.5/5
- Reviews
- 152
- Age
- 7mo ago
John Deere Big Scoop Excavator Large 40.6 cm x 21 cm x 23.5 cm
- Price
- £17.32
- Rating
- 4.6/5
- Reviews
- 200
- Age
- 12y ago
Puniama 3-Piece Digger Toy Set Construction Vehicles for Sand Pit & Beach Including Dump Truck Bulldozer & Excavator Durable Summer Building Toys
- Price
- £15.63
- Rating
- 2.7/5
- Reviews
- 5
- Age
- 10mo ago
Newest
by launch dateCicili Construction Digger Toys Mini Excavator Toy for 1+ Year Old Boys
- Price
- £10.15
- Rating
- 3.1/5
- Reviews
- 5
- Age
- 4mo ago
Naxudcoo Construction Toys For 3-7 Year Old Boys Girls: Digger Toy Construction Truck Toy Set Toddler Car Birthday Gift Construction Vehicle Toys For 3 4 5 6 7 Years Old Boy Gifts
- Price
- £16.99
- Rating
- 4.2/5
- Reviews
- 45
- Age
- 7mo ago
EUTOYZ Toy Cars for Boys Construction Toys for 2-7 Year Old Girls Boys Toys Age 2 3 4 5 6 Digger Truck Toy Birthday Easter Gifts for 1-6 Year Olds Girls Boy Kids Toys Age 1-6 Year Old Toddlers Cars
- Price
- £21.90
- Rating
- 4.5/5
- Reviews
- 152
- Age
- 7mo ago
CozyBomB Construction Digger toys with 3 Interchangeable Heads & Light Effects 1:18 RC remote control car Excavator Toys for Boys 3 4 5 6 7 8 9 10 11 12 Year Old Kids Birthday Gift
- Price
- £34.47
- Rating
- 4.4/5
- Reviews
- 52
- Age
- 9mo ago
Puniama 3-Piece Digger Toy Set Construction Vehicles for Sand Pit & Beach Including Dump Truck Bulldozer & Excavator Durable Summer Building Toys
- Price
- £15.63
- Rating
- 2.7/5
- Reviews
- 5
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 26% of clicks. An open shelf where new products get seen.
Brands
49 rising
Sellers
161
Top-5 brand share
41%
Top 20: 79%
Top-5 click share
26%
Top 20: 67%
Open market
55%
- Naxudcoo12%
- JOYIN9%
- CAT8%
- Dreamon7%
- Kiztoys5%
- Vanplay4%
Demand
Construction Toys search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.5×
Search terms
Top Construction Toys search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- construction toys148K/yr
- digger toys99K/yr
- building toys108K/yr
- digger41K/yr
- diggers28K/yr
- excavator toy29K/yr
- jcb toys24K/yr
- construction19K/yr
- building21K/yr
- stem building toys16K/yr
Reviews and returns
What reviews say buyers love and hate about Construction Toys
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Small box
was quite bigger than I thought
Very small
Quality control is shocking
the quality is low
Low quality
Broke on first use
all fall apart
Falls apart easily
It appears that the plastic part is either not strong enough or may be defective
Lots of very small parts
It has small pieces
Cheap material, returned
cheap plastic not recommended
Expensive for what it was just plastic
Love
Fun toy
Brilliant fun
fun for kids
Excellent product
Great quality toy
great variety highly recommended
Good value for money
Good value for money
Fair price
Birthday present
Best gift
Christmas present
good for creativity
Encourages Creativity
Great set for creative minds
Return
0.9% Return rate 37% Fixable by listing
Small box
was quite bigger than I thought
Very small
It appears that the plastic part is either not strong enough or may be defective
Lots of very small parts
It has small pieces
Quality control is shocking
the quality is low
Low quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Bug Hunting Kits for Children
£112K/yr+112.3%
Toys for 1 Year Old Boys
£1.9M/yr+8.5%
Travel Games
£499K/yr+76.0%
Remote Control Boat
£245K/yr+82.2%
Sand Pit
£246K/yr+75.0%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Construction Toys questions
Answered from the same tracked data.