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Connetix

Fail

The top 5 brands take 100% of clicks, so Connetix is a Fail.

Flapen Score
37
37 / 100
Ranks 1,274 of 1,773 Toys & Games niches · −7 vs the category median of 44
Market size
£108K/yr122K searches / yr
90-day growth
-4.1%search demand this quarter
Competition
61%top-5 click share · 2 brands · 15 sellers

Flapen Score

Connetix against its category

The dotted line is the Toys & Games average. Past it, Connetix is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Connetix market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Connetix 122K times last year and spent an estimated £108K. All 2 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 122K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £108K a year.

Searches, last 12 months
122K
Growth, 90 days vs prior 90
-4.1%
Conversion, latest week
1.5%
Market size, estimated
£108Ka year
Peak month
December4.8× the quietest month
Top search term
connetix magnetic tiles44K searches a year

02 · Price

A sale here is worth £60.52.

Listings sell for £60.52 on average, from £15.80 to £165.41. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £60.52 that is £0 to £6K a year per listing.

Average price
£60.52inside the $15 to $100 sweet spot
Price range
£15.80–£165.41
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£6K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #406 within Building & Construction Toys. It carries 758 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
0.2%
Average rank
#406in Building & Construction Toys
Average rating
4.68 starsAmazon United Kingdom average 4.36 stars
Average reviews
758per listing
Listings tracked
20

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Connetix products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

£0£11K£22K£32K£43K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

15

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

0%

  • CONNETIX98%
  • Magna-Tiles2%

Demand

Connetix search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.8×

Search terms

Top Connetix search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • connetix magnetic tiles44K/yr
  • connetix50K/yr
  • connectix magnetic tiles10K/yr
  • connetix tiles11K/yr
  • connectix8K/yr

Reviews and returns

What reviews say buyers love and hate about Connetix

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Magnetic Strength/Adsorption17%+1.08

Would not buy any other make if magnetic tiles

Strength13%−0.02

The tiles are so wobbly

Assembly/Installation13%−0.02

Some of the pieces don't fit together

Balance/Stability13%−0.02

The tiles are so wobbly

Durability13%−0.02

I just don't understand how people build with them without it falling every 5 seconds

Love

Quality-Overall25%−0.02

Great quality

Product itself is brilliant

First class, top-end product

Fun/Entertainment Experience25%+1.98

The perfect open ended toy

Brilliant fun

Fantastic addition to our existing CONNETIX pieces for hours of fun

Magnetic Strength/Adsorption14%+1.08

Fantastic magnetic tiles

Strong magnet

Magnets are double so stronger connection than others

Value For Money10%+0.64

Value for money

Definitely worth it

worth the price - these are played with often

Gifting Purpose6%+0.37

Great gift

Return

0.8% Return rate 14% Fixable by listing

Gifting Purpose20%▁▆▁▆█▁
Magnetic Strength/Adsorption14%▁▁▆▁▁█

Would not buy any other make if magnetic tiles

Size-Overall12%▁▁▁██▁
Compatibility-Overall12%▁▁▇▁▁█
Adhesion/Stickiness10%▁█▁▁▁▂

FAQ

Common Connetix questions

Answered from the same tracked data.