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Connect 4

Fail

The top 5 brands take 100% of clicks, so Connect 4 is a Fail.

Flapen Score
38
38 / 100
Ranks 1,216 of 1,773 Toys & Games niches · −6 vs the category median of 44
Market size
£259K/yr289K searches / yr
90-day growth
-9.9%search demand this quarter
Competition
89%top-5 click share · 5 brands · 48 sellers

Flapen Score

Connect 4 against its category

The dotted line is the Toys & Games average. Past it, Connect 4 is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Connect 4 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Connect 4 289K times last year and spent an estimated £259K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

11.2% of searches ended in a purchase last week.

Shoppers searched for this 289K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.2% of those searches ended in a purchase. Searches in the last 90 days moved -9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £259K a year.

Searches, last 12 months
289K
Growth, 90 days vs prior 90
-9.9%
Conversion, latest week
11.2%
Market size, estimated
£259Ka year
Peak month
December4.7× the quietest month
Top search term
connect 4159K searches a year

02 · Price

A sale here is worth £7.97.

Listings sell for £7.97 on average, from £4.78 to £12.69. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 3,000 to 4,000 of them. At £7.97 that is £24K to £32K a year per listing.

Average price
£7.97under the $15 to $100 sweet spot
Price range
£4.78–£12.69
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
3,000–4,000
Revenue per listing a year
£24K–£32K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #168 within Games & Accessories. It carries 1,784 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#168in Games & Accessories
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,784per listing
Listings tracked
9

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months

Products

Top Connect 4 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

£0£26K£52K£78K£104K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

48

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

0%

  • Hasbro Gaming71%
  • VingaHouse12%
  • Pup Go11%
  • ZUNIPLEX5%
  • Toys of Wood Oxford2%
  • Open — no brand owns it (0%)

Demand

Connect 4 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.7×

Search terms

Top Connect 4 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • connect 4159K/yr
  • connect 4 game97K/yr
  • 4 in a row game10K/yr
  • connect four9K/yr
  • 4 in a row6K/yr
  • four in a row game4K/yr
  • connect four game4K/yr

Reviews and returns

What reviews say buyers love and hate about Connect 4

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall24%−0.09

Obviously, Hasbro has a quality control problem

Cheap and nasty

Poor quality

Strength19%−0.09

flimsy

.why are so many toys these days made so flimsy

A bit flimsy compared

Size-Overall13%+0.40

It's all good except the bottom bracket only has a loose fit

Smaller than expected

the size of it was really small that I had to throw it away

Unsustainable Design8%−0.05

Bad design

Moist/Dry4%−0.01

Dry tiny

Love

Fun/Entertainment Experience29%+1.47

Great fun

Fun game

Great toy

Quality-Overall12%−0.09

Excellent product

High quality

Well made, not too big to put away out of sight and as colourful as it always was

Value For Money9%+0.94

Excellent value for money

Good value

good value

Ease Of Use9%+0.85

easy to store

Easy to use

quick to grasp

Size-Overall6%+0.40

Good size

Small enough to fit in your backpack for fun day out

Great game came in great size

Return

0.7% Return rate 76% Fixable by listing

Size-Overall68%█▇▇▆██

It's all good except the bottom bracket only has a loose fit

Smaller than expected

the size of it was really small that I had to throw it away

Quality-Overall9%▁▅█▂▁▅

Obviously, Hasbro has a quality control problem

Cheap and nasty

Poor quality

Defective Material/Parts4%▅▆▇█▁▄
Connectivity-Overall3%▁█▁▃▃▁
Strength2%▆▁█▅▅▁

flimsy

.why are so many toys these days made so flimsy

A bit flimsy compared

FAQ

Common Connect 4 questions

Answered from the same tracked data.