Connect 4
FailThe top 5 brands take 100% of clicks, so Connect 4 is a Fail.
- Flapen Score
- 38 / 100Ranks 1,216 of 1,773 Toys & Games niches · −6 vs the category median of 4438
- Market size
- £259K/yr289K searches / yr
- 90-day growth
- -9.9%search demand this quarter
- Competition
- 89%top-5 click share · 5 brands · 48 sellers
Flapen Score
Connect 4 against its category
The dotted line is the Toys & Games average. Past it, Connect 4 is stronger. Inside it, weaker.
Market
The Connect 4 market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Connect 4 289K times last year and spent an estimated £259K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 11.2% of those searches ended in a purchase.
Shoppers searched for this 289K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.2% of those searches ended in a purchase. Searches in the last 90 days moved -9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £259K a year.
- Searches, last 12 months
- 289K
- Growth, 90 days vs prior 90
- -9.9%
- Conversion, latest week
- 11.2%
- Market size, estimated
- £259Ka year
- Peak month
- December4.7× the quietest month
- Top search term
- connect 4159K searches a year
02 · Price
A sale here is worth £7.97.
Listings sell for £7.97 on average, from £4.78 to £12.69. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 3,000 to 4,000 of them. At £7.97 that is £24K to £32K a year per listing.
- Average price
- £7.97under the $15 to $100 sweet spot
- Price range
- £4.78–£12.69
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £24K–£32K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #168 within Games & Accessories. It carries 1,784 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #168in Games & Accessories
- Average rating
- 4.52 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,784per listing
- Listings tracked
- 9
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Connect 4 products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Connect 4 Strategy Board Game Games for Kids Aged 6+ 4 in a Row
- Price
- £7.38
- Rating
- 4.7/5
- Reviews
- 5,507
- Age
- 11y ago

Official Hasbro Games Connect 4 Game (2025 Edition) | All-in-1 Storage Carrying Case Score Tracker | Ages 6+ | 2 Players | Family Games for Children - English Version
- Price
- £8.71
- Rating
- 4.7/5
- Reviews
- 1,438
- Age
- 8mo ago

Hasbro Gaming Connect 4 Travel Board Game Travel Games for Kids 2 Player Portable Strategy Fun Grab and Go Ages 6+
- Price
- £4.78
- Rating
- 4.5/5
- Reviews
- 87
- Age
- 2y ago

VingaHouse Line Up 4 Educational Board Game Toys 4 In a Line Classic Fun Educational Family Games Four In a Row for Kids Children over 3 years old
- Price
- £6.71
- Rating
- 4.2/5
- Reviews
- 316
- Age
- 5y ago

Pup Go 4 in a Row Connect Board Game for Kids 3+ Family Games for Children
- Price
- £7.05
- Rating
- 4.5/5
- Reviews
- 3,454
- Age
- 6y ago
Trending
estimated 90-day click momentum
Pup Go 4 in a Row Game Strategy Board Games Align & Win Four in a Line
- Price
- £7.56
- Rating
- 4.5/5
- Reviews
- 2,217
- Age
- 5y ago

Official Hasbro Games Connect 4 Game (2025 Edition) | All-in-1 Storage Carrying Case Score Tracker | Ages 6+ | 2 Players | Family Games for Children - English Version
- Price
- £8.71
- Rating
- 4.7/5
- Reviews
- 1,438
- Age
- 8mo ago

Hasbro Gaming Connect 4 Travel Board Game Travel Games for Kids 2 Player Portable Strategy Fun Grab and Go Ages 6+
- Price
- £4.78
- Rating
- 4.5/5
- Reviews
- 87
- Age
- 2y ago

VingaHouse Line Up 4 Educational Board Game Toys 4 In a Line Classic Fun Educational Family Games Four In a Row for Kids Children over 3 years old
- Price
- £6.71
- Rating
- 4.2/5
- Reviews
- 316
- Age
- 5y ago

ZUNIPLEX 4 in a Row Game Four Wins Travelling Game
- Price
- £7.41
- Rating
- 4.5/5
- Reviews
- 332
- Age
- 1y ago
Newest
by launch date
Official Hasbro Games Connect 4 Game (2025 Edition) | All-in-1 Storage Carrying Case Score Tracker | Ages 6+ | 2 Players | Family Games for Children - English Version
- Price
- £8.71
- Rating
- 4.7/5
- Reviews
- 1,438
- Age
- 8mo ago

ZUNIPLEX 4 in a Row Game Four Wins Travelling Game
- Price
- £7.41
- Rating
- 4.5/5
- Reviews
- 332
- Age
- 1y ago

Hasbro Gaming Connect 4 Travel Board Game Travel Games for Kids 2 Player Portable Strategy Fun Grab and Go Ages 6+
- Price
- £4.78
- Rating
- 4.5/5
- Reviews
- 87
- Age
- 2y ago

VingaHouse Wooden Line Up 4 Educational Board Game Toys 4 In a Line Toy
- Price
- £9.46
- Rating
- 4.4/5
- Reviews
- 369
- Age
- 3y ago

VingaHouse Line Up 4 Educational Board Game Toys 4 In a Line Classic Fun Educational Family Games Four In a Row for Kids Children over 3 years old
- Price
- £6.71
- Rating
- 4.2/5
- Reviews
- 316
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 89% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
48
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
89%
Top 20: 100%
Open market
0%
- Hasbro Gaming71%
- VingaHouse12%
- Pup Go11%
- ZUNIPLEX5%
- Toys of Wood Oxford2%
- Open — no brand owns it (0%)
Demand
Connect 4 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.7×
Search terms
Top Connect 4 search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- connect 4159K/yr
- connect 4 game97K/yr
- 4 in a row game10K/yr
- connect four9K/yr
- 4 in a row6K/yr
- four in a row game4K/yr
- connect four game4K/yr
Reviews and returns
What reviews say buyers love and hate about Connect 4
We read the reviews and the return reasons for every product selling here.
“Obviously, Hasbro has a quality control problem”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Connect 4 questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









