How competitive is the Connect 4 niche on Amazon United Kingdom?

5 brands and 48 sellers compete in Connect 4 on Amazon United Kingdom. The top 5 Connect 4 products take 89% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Connect 4?

Connect 4 buyers on Amazon United Kingdom complain most about Quality-Overall, Strength, Size-Overall, the themes mined from the niche's reviews. Its return rate is 0.7%.

What does it cost to enter the Connect 4 niche?

Connect 4 sells for £7.97 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £4.78–£12.69. The average incumbent carries 1,784 reviews — the moat a new listing must climb.

Connect 4

brand-locked demand (top 5 brands take 100% of clicks) — Connect 4 doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Connect 4 profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Connect 4 is a £259K/yr Amazon United Kingdom market (289K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 38/100.

Connect 4: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -9.9% over the last 90 days and 11.2% of searches end in a purchase.

£259K

revenue / yr

Units sold / yr40K

Search volume / yr-9.9%289K

Conversion rate11.2%

Avg price£7.97

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers5 · 48

Top-5 product click share89%

Open market0%

Avg brand age44 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 9 products

Top Connect 4 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Connect 4 Strategy Board Game Games for Kids Aged 6+ 4 in a Row

Price: £7.38
Rating: 4.7/5
Reviews: 5,507
Age: 11y ago

Official Hasbro Games Connect 4 Game (2025 Edition) | All-in-1 Storage Carrying Case Score Tracker | Ages 6+ | 2 Players | Family Games for Children - English Version

Price: £8.71
Rating: 4.7/5
Reviews: 1,438
Age: 8mo ago

Hasbro Gaming Connect 4 Travel Board Game Travel Games for Kids 2 Player Portable Strategy Fun Grab and Go Ages 6+

Price: £4.78
Rating: 4.5/5
Reviews: 87
Age: 2y ago

VingaHouse Line Up 4 Educational Board Game Toys 4 In a Line Classic Fun Educational Family Games Four In a Row for Kids Children over 3 years old

Price: £6.71
Rating: 4.2/5
Reviews: 316
Age: 5y ago

Pup Go 4 in a Row Connect Board Game for Kids 3+ Family Games for Children

Price: £7.05
Rating: 4.5/5
Reviews: 3,454
Age: 6y ago

Newest

by launch date

Official Hasbro Games Connect 4 Game (2025 Edition) | All-in-1 Storage Carrying Case Score Tracker | Ages 6+ | 2 Players | Family Games for Children - English Version

Price: £8.71
Rating: 4.7/5
Reviews: 1,438
Age: 8mo ago

ZUNIPLEX 4 in a Row Game Four Wins Travelling Game

Price: £7.41
Rating: 4.5/5
Reviews: 332
Age: 1y ago

Hasbro Gaming Connect 4 Travel Board Game Travel Games for Kids 2 Player Portable Strategy Fun Grab and Go Ages 6+

Price: £4.78
Rating: 4.5/5
Reviews: 87
Age: 2y ago

VingaHouse Wooden Line Up 4 Educational Board Game Toys 4 In a Line Toy

Price: £9.46
Rating: 4.4/5
Reviews: 369
Age: 3y ago

VingaHouse Line Up 4 Educational Board Game Toys 4 In a Line Classic Fun Educational Family Games Four In a Row for Kids Children over 3 years old

Price: £6.71
Rating: 4.2/5
Reviews: 316
Age: 5y ago

Competition: brands, sellers & click share

The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

Hasbro Gaming71%
VingaHouse12%
Pup Go11%
ZUNIPLEX5%
Toys of Wood Oxford2%
Open — no brand owns it (0%)

Connect 4 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume289KCVR11.2%Products9Brands5Top 5 Brands100%OOS Rate0.0%Rating4.5★Reviews1,784Avg BSR#168

Peak months: Nov, Dec · busiest ÷ quietest = 4.7×

Top Connect 4 search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

connect 4159K/yr -9.1%10.2% conv.
connect 4 game97K/yr -12.5%10.5% conv.
4 in a row game10K/yr +0.9%3.2% conv.
connect four9K/yr -15.7%6.2% conv.
4 in a row6K/yr -4.4%3.6% conv.
four in a row game4K/yr +4.8%4.6% conv.
connect four game4K/yr -16.8%8.0% conv.

What reviews say buyers love and hate about Connect 4

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews

Fun/Entertainment Experience29%

“Great fun”

Quality-Overall12%

“Excellent product”

Value For Money9%

“Excellent value for money”

Ease Of Use9%

“easy to store”

Size-Overall6%

“Good size”

What buyers complain about

78% of reviews

Quality-Overall24%

“Obviously, Hasbro has a quality control problem”

Strength19%

“flimsy”

Size-Overall13%

“It's all good except the bottom bracket only has a loose fit”

Unsustainable Design8%

“Bad design”

Moist/Dry4%

“Dry tiny”

Connect 4 return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

76%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

68%

2Quality-Overall

3Defective Material/Parts

4Connectivity-Overall

5Strength

Common Connect 4 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Connect 4 38/100 on Amazon United Kingdom — Skip it. The niche generates £259K/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -9.9% over the last 90 days.