connect 4
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great11.2%search→purchase rate — share of searches ending in a sale
Market size
Okay£259K£259K/yr · 289K searches
Review moat
Okay1,783.56avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.97avg listing price — sweet spot $15–$100
Growth
Bad-9.9%90-day search growth — must beat 0% to launch
Competition
Bad89%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£4.78–£12.69cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, connect 4 is a £259K/yr Amazon United Kingdom market (289K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 38/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
connect 4 market data
- Units sold / yr
- 30K–40K
- avg 3,000–4,000/product
- Revenue / yr
- £239K–£319K
- units × avg price
- Conversion rate
- 11.2%
- Avg BSR
- #168
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 44 months
- Avg seller age
- 187 days
Competition & brand share
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
48
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
89%
Top 20: 100%
Open market
0%
- Hasbro Gaming71%
- VingaHouse12%
- Pup Go11%
- ZUNIPLEX5%
- Toys of Wood Oxford2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -9.9% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 4.7×
Top connect 4 search terms
- connect 4159K/yr
- connect 4 game97K/yr
- 4 in a row game10K/yr
- connect four9K/yr
- 4 in a row6K/yr
- four in a row game4K/yr
- connect four game4K/yr
Top connect 4 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Connect 4 Strategy Board Game Games for Kids Aged 6+ 4 in a Row
Hasbro Gaming£7.384.7★5,507 rev
Official Hasbro Games Connect 4 Game (2025 Edition) | All-in-1 Storage Carrying Case Score Tracker | Ages 6+ | 2 Players | Family Games for Children - English Version
Hasbro Gaming£8.714.7★1,438 rev
Hasbro Gaming Connect 4 Travel Board Game Travel Games for Kids 2 Player Portable Strategy Fun Grab and Go Ages 6+
Hasbro Gaming£4.784.5★87 rev
VingaHouse Line Up 4 Educational Board Game Toys 4 In a Line Classic Fun Educational Family Games Four In a Row for Kids Children over 3 years old
VingaHouse£6.714.2★316 rev
Pup Go 4 in a Row Connect Board Game for Kids 3+ Family Games for Children
Pup Go£7.054.5★3,454 rev
Newest
by launch dateOfficial Hasbro Games Connect 4 Game (2025 Edition) | All-in-1 Storage Carrying Case Score Tracker | Ages 6+ | 2 Players | Family Games for Children - English Version
Hasbro Gaming£8.711,438 rev
ZUNIPLEX 4 in a Row Game Four Wins Travelling Game
ZUNIPLEX£7.41332 rev
Hasbro Gaming Connect 4 Travel Board Game Travel Games for Kids 2 Player Portable Strategy Fun Grab and Go Ages 6+
Hasbro Gaming£4.7887 rev
VingaHouse Wooden Line Up 4 Educational Board Game Toys 4 In a Line Toy
VingaHouse£9.46369 rev
VingaHouse Line Up 4 Educational Board Game Toys 4 In a Line Classic Fun Educational Family Games Four In a Row for Kids Children over 3 years old
VingaHouse£6.71316 rev
Trending
90-day click momentum
Pup Go 4 in a Row Game Strategy Board Games Align & Win Four in a Line
Pup Go£7.564.5★
Official Hasbro Games Connect 4 Game (2025 Edition) | All-in-1 Storage Carrying Case Score Tracker | Ages 6+ | 2 Players | Family Games for Children - English Version
Hasbro Gaming£8.714.7★
Hasbro Gaming Connect 4 Travel Board Game Travel Games for Kids 2 Player Portable Strategy Fun Grab and Go Ages 6+
Hasbro Gaming£4.784.5★
VingaHouse Line Up 4 Educational Board Game Toys 4 In a Line Classic Fun Educational Family Games Four In a Row for Kids Children over 3 years old
VingaHouse£6.714.2★
ZUNIPLEX 4 in a Row Game Four Wins Travelling Game
ZUNIPLEX£7.414.5★
What buyers say about connect 4
What buyers praise and complain about, mined from review topics.What buyers love
“Great fun”
“Excellent product”
“Excellent value for money”
“easy to store”
“Good size”
“Exactly as shown in pictures”
“Sturdy”
“Easy to assemble and solid”
“Lovely game, well made, so much nicer than the plastic versions”
“the ideal size to easily transport around”
What buyers complain about
“Obviously, Hasbro has a quality control problem”
“flimsy”
“It's all good except the bottom bracket only has a loose fit”
“Bad design”
“Dry tiny”
“The plastic is almost see-thriugh it is so thin”
“Not well built”
“User has to put together”
“The only drawback is that the plastic feels a little lightweight”
Top return reasons
Common questions
- Is connect 4 profitable to sell on Amazon United Kingdom?
- The niche generates £259K/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -9.9%. Flapen's verdict: Skip it (38/100).
- How competitive is the connect 4 niche?
- 5 brands and 48 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in connect 4?
- Top complaints mined from reviews: Quality-Overall, Strength, Size-Overall. The return rate is 0.7%.
- When does demand for connect 4 peak?
- Demand peaks in Nov–Dec; the busiest month runs 4.7× the quietest.
- What does it cost to enter the connect 4 niche?
- Listings span £4.78–£12.69; the average listing price is £7.97 (sweet spot $15–$100). The average incumbent carries 1,784 reviews — the moat a new listing must climb.