Connect 4
FailThe top 5 brands take 100% of clicks, so Connect 4 is a Fail.
- Flapen Score
- 38 / 100Ranks 1,216 of 1,773 Toys & Games niches · −6 vs the category median of 4438
- Market size
- £259K/yr289K searches / yr
- 90-day growth
- -9.9%search demand this quarter
- Competition
- 89%top-5 click share · 5 brands · 48 sellers
Flapen Score
Connect 4 against its category
The dotted line is the Toys & Games average. Past it, Connect 4 is stronger. Inside it, weaker.
Market
The Connect 4 market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Connect 4 289K times last year and spent an estimated £259K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 38 out of 100, a Fail.
01 · Demand
11.2% of searches ended in a purchase last week.
Shoppers searched for this 289K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.2% of those searches ended in a purchase. Searches in the last 90 days moved -9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £259K a year.
- Searches, last 12 months
- 289K
- Growth, 90 days vs prior 90
- -9.9%
- Conversion, latest week
- 11.2%
- Market size, estimated
- £259Ka year
- Peak month
- December4.7× the quietest month
- Top search term
- connect 4159K searches a year
02 · Price
A sale here is worth £7.97.
Listings sell for £7.97 on average, from £4.78 to £12.69. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 3,000 to 4,000 of them. At £7.97 that is £24K to £32K a year per listing.
- Average price
- £7.97under the $15 to $100 sweet spot
- Price range
- £4.78–£12.69
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £24K–£32K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #168 within Games & Accessories. It carries 1,784 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #168in Games & Accessories
- Average rating
- 4.52 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,784per listing
- Listings tracked
- 9
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Connect 4 products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Connect 4 Strategy Board Game Games for Kids Aged 6+ 4 in a Row
- Price
- £7.38
- Rating
- 4.7/5
- Reviews
- 5,507
- Age
- 11y ago

Official Hasbro Games Connect 4 Game (2025 Edition) | All-in-1 Storage Carrying Case Score Tracker | Ages 6+ | 2 Players | Family Games for Children - English Version
- Price
- £8.71
- Rating
- 4.7/5
- Reviews
- 1,438
- Age
- 8mo ago

Hasbro Gaming Connect 4 Travel Board Game Travel Games for Kids 2 Player Portable Strategy Fun Grab and Go Ages 6+
- Price
- £4.78
- Rating
- 4.5/5
- Reviews
- 87
- Age
- 2y ago

VingaHouse Line Up 4 Educational Board Game Toys 4 In a Line Classic Fun Educational Family Games Four In a Row for Kids Children over 3 years old
- Price
- £6.71
- Rating
- 4.2/5
- Reviews
- 316
- Age
- 5y ago

Pup Go 4 in a Row Connect Board Game for Kids 3+ Family Games for Children
- Price
- £7.05
- Rating
- 4.5/5
- Reviews
- 3,454
- Age
- 6y ago
Trending
90-day click momentum
Pup Go 4 in a Row Game Strategy Board Games Align & Win Four in a Line
- Price
- £7.56
- Rating
- 4.5/5
- Reviews
- 2,217
- Age
- 5y ago

Official Hasbro Games Connect 4 Game (2025 Edition) | All-in-1 Storage Carrying Case Score Tracker | Ages 6+ | 2 Players | Family Games for Children - English Version
- Price
- £8.71
- Rating
- 4.7/5
- Reviews
- 1,438
- Age
- 8mo ago

Hasbro Gaming Connect 4 Travel Board Game Travel Games for Kids 2 Player Portable Strategy Fun Grab and Go Ages 6+
- Price
- £4.78
- Rating
- 4.5/5
- Reviews
- 87
- Age
- 2y ago

VingaHouse Line Up 4 Educational Board Game Toys 4 In a Line Classic Fun Educational Family Games Four In a Row for Kids Children over 3 years old
- Price
- £6.71
- Rating
- 4.2/5
- Reviews
- 316
- Age
- 5y ago

ZUNIPLEX 4 in a Row Game Four Wins Travelling Game
- Price
- £7.41
- Rating
- 4.5/5
- Reviews
- 332
- Age
- 1y ago
Newest
by launch date
Official Hasbro Games Connect 4 Game (2025 Edition) | All-in-1 Storage Carrying Case Score Tracker | Ages 6+ | 2 Players | Family Games for Children - English Version
- Price
- £8.71
- Rating
- 4.7/5
- Reviews
- 1,438
- Age
- 8mo ago

ZUNIPLEX 4 in a Row Game Four Wins Travelling Game
- Price
- £7.41
- Rating
- 4.5/5
- Reviews
- 332
- Age
- 1y ago

Hasbro Gaming Connect 4 Travel Board Game Travel Games for Kids 2 Player Portable Strategy Fun Grab and Go Ages 6+
- Price
- £4.78
- Rating
- 4.5/5
- Reviews
- 87
- Age
- 2y ago

VingaHouse Wooden Line Up 4 Educational Board Game Toys 4 In a Line Toy
- Price
- £9.46
- Rating
- 4.4/5
- Reviews
- 369
- Age
- 3y ago

VingaHouse Line Up 4 Educational Board Game Toys 4 In a Line Classic Fun Educational Family Games Four In a Row for Kids Children over 3 years old
- Price
- £6.71
- Rating
- 4.2/5
- Reviews
- 316
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
48
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
89%
Top 20: 100%
Open market
0%
- Hasbro Gaming71%
- VingaHouse12%
- Pup Go11%
- ZUNIPLEX5%
- Toys of Wood Oxford2%
- Open — no brand owns it (0%)
Demand
Connect 4 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.7×
Search terms
Top Connect 4 search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- connect 4159K/yr
- connect 4 game97K/yr
- 4 in a row game10K/yr
- connect four9K/yr
- 4 in a row6K/yr
- four in a row game4K/yr
- connect four game4K/yr
Reviews and returns
What reviews say buyers love and hate about Connect 4
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Obviously, Hasbro has a quality control problem
Cheap and nasty
Poor quality
flimsy
.why are so many toys these days made so flimsy
A bit flimsy compared
It's all good except the bottom bracket only has a loose fit
Smaller than expected
the size of it was really small that I had to throw it away
Bad design
Dry tiny
Love
Great fun
Fun game
Great toy
Excellent product
High quality
Well made, not too big to put away out of sight and as colourful as it always was
Excellent value for money
Good value
good value
easy to store
Easy to use
quick to grasp
Good size
Small enough to fit in your backpack for fun day out
Great game came in great size
Return
0.7% Return rate 76% Fixable by listing
It's all good except the bottom bracket only has a loose fit
Smaller than expected
the size of it was really small that I had to throw it away
Obviously, Hasbro has a quality control problem
Cheap and nasty
Poor quality
flimsy
.why are so many toys these days made so flimsy
A bit flimsy compared
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Connect 4 questions
Answered from the same tracked data.









