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Colour Stack Challenge Game

Fail

Demand is soft, at -67.8% this quarter, so Colour Stack Challenge Game is a Fail.

Flapen Score
39
39 / 100
Ranks 1,153 of 1,773 Toys & Games niches · −5 vs the category median of 44
Market size
£10K/yr30K searches / yr
90-day growth
-67.8%search demand this quarter
Competition
76%top-5 click share · 11 brands · 18 sellers

Flapen Score

Colour Stack Challenge Game against its category

The dotted line is the Toys & Games average. Past it, Colour Stack Challenge Game is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Colour Stack Challenge Game market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Colour Stack Challenge Game 30K times last year and spent an estimated £10K. The top 5 brands take 82% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

2.6% of searches ended in a purchase last week.

Shoppers searched for this 30K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -67.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £10K a year.

Searches, last 12 months
30K
Growth, 90 days vs prior 90
-67.8%
Conversion, latest week
2.6%
Market size, estimated
£10Ka year
Top search term
colour stack challenge game16K searches a year

02 · Price

A sale here is worth £13.27.

Listings sell for £13.27 on average, from £4.98 to £22.28. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 100 to 250 of them. At £13.27 that is £1K to £3K a year per listing.

Average price
£13.27under the $15 to $100 sweet spot
Price range
£4.98–£22.28
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 54% ship with Prime. On an average day, 23.8% of listings are out of stock. The average listing ranks #279 within Baby & Toddler Toys. It carries 32 reviews at 4.10 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
54%
Out of stock, average day
23.8%
Average rank
#279in Baby & Toddler Toys
Average rating
4.10 starsAmazon United Kingdom average 4.36 stars
Average reviews
32per listing
Listings tracked
13

04 · Newcomers

Amazon counts 1 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
1Amazon's first-year sales bar
Average brand age
36 months

Products

Top Colour Stack Challenge Game products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

£0£1K£2K£3K£4K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted

Brands

11

Sellers

18

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

10%

  • Jooyflares22%
  • Natwo21%
  • YSINOBEAR16%
  • WHAT DO YOU MEME?12%
  • DUHLnote11%
  • Winnsell9%
  • Open — no brand owns it (5 brands, 10%)

Demand

Colour Stack Challenge Game search demand

Weekly searches over the year. Pick a range.

900700Spike '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26Jul '26

Search terms

Top Colour Stack Challenge Game search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • colour stack challenge game16K/yr
  • colour stack6K/yr
  • colour stack game4K/yr
  • color stack game3K/yr

Reviews and returns

What reviews say buyers love and hate about Colour Stack Challenge Game

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength13%−0.09

The plastic is a little flimsy

a bit flimsy

Flimsy

Size-Overall8%−0.05

Small

The cards are very small

the pieces are rather small. far smaller than the typical ones you see on those viral videos.

Value For Money7%−0.04

small and possibly a bit too expensive for what it is

Probably a bit expensive for what it is

The price seems a little high for what is in the box

Adhesion/Stickiness6%−0.05

Sticks are very wobbly and not secure

A couple of the rings can stick slightly when stacked tightly

Material Quality5%−0.02

The whole thing is basically plastic

The plastic feels quite cheap

poor materials

Love

Fun/Entertainment Experience40%+3.44

Fun for all

Fun Game

Great fun

Ease Of Use9%+0.13

easy to use

easy to follow

easy to handle

Quality-Overall5%−0.02

The pieces are good quality

well-made

The challenge cards feel decent quality

Color4%+0.23

The colours are vibrant

colourful

The pieces are colourful

Assembly/Installation3%

It was easy to assemble

It was easy to put together: i just had to slot the bars onto the base which took less than a minute

easy to set up

Return

0.0% Return rate 23% Fixable by listing

Quality-Overall25%▁▁▁█▁█

The build quality does have a very cheap

Overall at £14.99 I feel given the overall quality it should be cheaper to be value for money

Not the best quality

Size-Overall16%

Small

The cards are very small

the pieces are rather small. far smaller than the typical ones you see on those viral videos.

Defective Material/Parts16%▁▁▁█▁▁
Value For Money6%▁▁▁▁▁█

small and possibly a bit too expensive for what it is

Probably a bit expensive for what it is

The price seems a little high for what is in the box

Adhesion/Stickiness6%▁█▁▁▁▁

Sticks are very wobbly and not secure

A couple of the rings can stick slightly when stacked tightly

FAQ

Common Colour Stack Challenge Game questions

Answered from the same tracked data.