Colour Sorting Toys for Toddlers
FailPrices span $6.61–$13.43, mostly outside the sweet spot, so Colour Sorting Toys for Toddlers is a Fail.
- Flapen Score
- 41 / 100Ranks 1,034 of 1,773 Toys & Games niches · −3 vs the category median of 4441
- Market size
- £51K/yr111K searches / yr
- 90-day growth
- -2.5%search demand this quarter
- Competition
- 57%top-5 click share · 21 brands · 53 sellers
Flapen Score
Colour Sorting Toys for Toddlers against its category
The dotted line is the Toys & Games average. Past it, Colour Sorting Toys for Toddlers is stronger. Inside it, weaker.
Market
The Colour Sorting Toys for Toddlers market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Colour Sorting Toys for Toddlers 111K times last year and spent an estimated £51K. The top 5 brands take 62% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 4.9% of those searches ended in a purchase.
Shoppers searched for this 111K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £51K a year.
- Searches, last 12 months
- 111K
- Growth, 90 days vs prior 90
- -2.5%
- Conversion, latest week
- 4.9%
- Market size, estimated
- £51Ka year
- Peak month
- November2.3× the quietest month
- Top search term
- colour sorting toys for toddlers33K searches a year
02 · Price
A sale here is worth £9.49.
Listings sell for £9.49 on average, from £6.61 to £13.43. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £9.49 that is £949 to £2K a year per listing.
- Average price
- £9.49under the $15 to $100 sweet spot
- Price range
- £6.61–£13.43
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £949–£2K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #122 within Baby & Toddler Toys. It carries 2,750 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 0.9%
- Average rank
- #122in Baby & Toddler Toys
- Average rating
- 4.57 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,750per listing
- Listings tracked
- 23
04 · Newcomers
1 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Colour Sorting Toys for Toddlers products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
camelize 56 Pack Colour Sorting Toys for Toddlers
- Price
- £7.31
- Rating
- 4.7/5
- Reviews
- 1,765
- Age
- 3y ago
Azazaza Wooden Color-Sorting Cups & Peg Dolls for Matching and Recognition Preschool Learning Montessori Toys for Toddlers
- Price
- £8.91
- Rating
- 4.7/5
- Reviews
- 51
- Age
- 1y ago
BBLIKE Montessori Education Set: Kids Animal Sorting Toy with Bowl Tweezers & Color Sorting Math Toys for 2-6 Year Olds
- Price
- £8.09
- Rating
- 4.6/5
- Reviews
- 466
- Age
- 3y ago
LEADSTAR Montessori Colour Sorting Toys for Toddlers 46 PCS Counting Toys Matching Games Toys for 3 Year Old Montessori Math Skills Fine Motor Skills Toys Game Educational Toys for 3 4 5 Years Old
- Price
- £8.01
- Rating
- 4.7/5
- Reviews
- 845
- Age
- 4y ago
Counting and Matching Games With Sorting Bowls - Preschool Learning Activities for Math Color Sensory Montessori Skills for 3-5 Years Old Boys Girls (Dinosaur)
- Price
- £7.62
- Rating
- 4.5/5
- Reviews
- 83
- Age
- 3y ago
Trending
estimated 90-day click momentum
Joozmui Montessori Toys for 1 2 3 Year Olds Colour Sorting Apple Picking Toys for Toddlers Wooden Fine Motor Skills Toys Preschool Educational Sensory Toys for 1 2 3 Year Old Boys Girls Gifts
- Price
- £11.38
- Rating
- 4.5/5
- Reviews
- 13
- Age
- 6mo ago
a2bsales Sorting Counters Starter Packs - Early Learning & Motor Skills Maths Toy - SEN Montessori (Fruit - 24 Pk)
- Price
- £6.61
- Rating
- 4.0/5
- Reviews
- 62
- Age
- 7y ago
Lilly Belly Montessori Toys for 3 Year Olds Wooden Ball and Cup Game with Color Sorting Cups 10 Balls Spoon & Tong for Hand Grip and Motor Skills Early Education Learning Toys for Kids Ages 3+
- Price
- £7.58
- Rating
- 4.6/5
- Reviews
- 19
- Age
- 1y ago
qixiang 12Pcs Colour Sorting Cups Wooden Colored Peg Dolls in Cups Brightly Colored Colour Sorting Toys for Toddlers to Cultivate Cognitive Abilities
- Price
- £8.13
- Rating
- 4.3/5
- Reviews
- 8
- Age
- 1y ago
Azazaza Wooden Color-Sorting Cups & Peg Dolls for Matching and Recognition Preschool Learning Montessori Toys for Toddlers
- Price
- £8.91
- Rating
- 4.7/5
- Reviews
- 51
- Age
- 1y ago
Newest
by launch dateJoozmui Montessori Toys for 1 2 3 Year Olds Colour Sorting Apple Picking Toys for Toddlers Wooden Fine Motor Skills Toys Preschool Educational Sensory Toys for 1 2 3 Year Old Boys Girls Gifts
- Price
- £11.38
- Rating
- 4.5/5
- Reviews
- 13
- Age
- 6mo ago
VLUVLA Colour Sorting Toys for Toddlers 12 PCS Wooden Colored Peg Dolls in Cups Preschool Color Matching Toy Color Recognition Playset for Toddlers to Cultivate Cognitive Abilities
- Price
- £11.21
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 7mo ago
Joozmui Wooden Montessori Toys for 1 2 3 Years Boys Girls Montessori Early Development & Activity Toys Educational Toys for 1-3 Year Olds Travel Toys for Toddlers Color Sorting Sensory Toy
- Price
- £10.82
- Rating
- 4.0/5
- Reviews
- 38
- Age
- 10mo ago
Skillmatics Silicone Rainbow Sorting Game - Learning & Educational Toy Sorting Counting & Sequencing Skills Gift for Toddlers & Preschoolers Ages 3 4 5 6
- Price
- £10.70
- Rating
- 4.8/5
- Reviews
- 115
- Age
- 11mo ago
qixiang 12Pcs Colour Sorting Cups Wooden Colored Peg Dolls in Cups Brightly Colored Colour Sorting Toys for Toddlers to Cultivate Cognitive Abilities
- Price
- £8.13
- Rating
- 4.3/5
- Reviews
- 8
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
21 falling
Sellers
53
Est. top-5 brand share
62%
Top 20: 99%
Est. top-5 click share
57%
Top 20: 97%
Open market
33%
- camelize19%
- Azazaza15%
- BBLIKE14%
- LEADSTAR8%
- FYKERO7%
- VLUVLA5%
Demand
Colour Sorting Toys for Toddlers search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.3×
Search terms
Top Colour Sorting Toys for Toddlers search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- colour sorting toys for toddlers33K/yr
- sorting toys21K/yr
- colour sorting toys18K/yr
- sorting toys for 2 year olds12K/yr
- colour sorting10K/yr
- colour matching toys for toddlers10K/yr
- sorting games7K/yr
Reviews and returns
What reviews say buyers love and hate about Colour Sorting Toys for Toddlers
We read the reviews and the return reasons for every product selling here.
“Meaning : its too easy to remove for my point of you”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
23 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Colour Sorting Toys for Toddlers questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data