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Coins

Fail

Shoppers spend only $29K a year here, so Coins is a Fail.

Flapen Score
47
47 / 100
Top 38% of 1,773 Toys & Games niches · +3 vs the category median of 44
Market size
£29K/yr121K searches / yr
90-day growth
-18.3%search demand this quarter
Competition
50%top-5 click share · 19 brands · 31 sellers

Flapen Score

Coins against its category

The dotted line is the Toys & Games average. Past it, Coins is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coins market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Coins 121K times last year and spent an estimated £29K. The top 5 brands take 65% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

1.7% of searches ended in a purchase last week.

Shoppers searched for this 121K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -18.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £29K a year.

Searches, last 12 months
121K
Growth, 90 days vs prior 90
-18.3%
Conversion, latest week
1.7%
Market size, estimated
£29Ka year
Peak month
December2.4× the quietest month
Top search term
coins49K searches a year

02 · Price

A sale here is worth £13.99.

Listings sell for £13.99 on average, from £2.73 to £42.34. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £13.99 that is £0 to £1K a year per listing.

Average price
£13.99under the $15 to $100 sweet spot
Price range
£2.73–£42.34
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 14.0% of listings are out of stock. The average listing ranks #26 within Collectible Toys. It carries 212 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
83%
Out of stock, average day
14.0%
Average rank
#26in Collectible Toys
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
212per listing
Listings tracked
30

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Coins products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

31

Top-5 brand share

65%

Top 20: 97%

Top-5 click share

50%

Top 20: 87%

Open market

31%

  • Lahviuu24%
  • The Commemorative Coin Company21%
  • Dragonfire Dice12%
  • Dbart5%
  • IMPACTO COLECCIONABLES4%
  • Stampbank4%

Demand

Coins search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Coins search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • coins49K/yr
  • coin29K/yr
  • coins for collectors uk22K/yr
  • rare coins6K/yr
  • coins for collectors7K/yr
  • collectable coins7K/yr

Reviews and returns

What reviews say buyers love and hate about Coins

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Storage Capacity20%−0.04

Rare space 50p coins uncirculated

Advertised Vs Actual Product20%−0.05

Not as expected

Value For Money20%+1.13

Cheap toy coins

Size-Overall20%−0.02

Really good was smaller than expected

Thickness4%+0.10

a tiny bit thinner

Love

Collectibles37%−0.17

Good for collections

Beautiful to add to any collection

Great coins for any collector

Quality-Overall22%+0.64

coins good

quality workmanship and came well protected

Good quality

Gifting Purpose10%+1.42

given some of these to friends as a gift

Perfect commemorative coin

Good quality product for the price its a gift

Advertised Vs Actual Product8%−0.05

As advertised

As shown

Design-Overall7%+0.86

Perfect design

Design beautiful, great quality and bargain for what represents and what is made with, gold

However, it is a nice design 'Fantasy' coin for want of a better word

Return

0.3% Return rate 78% Fixable by listing

Size-Overall100%

Really good was smaller than expected

Quality-Overall15%▁▁█▁▁█
Compatibility-Overall8%▁▁▁▁█▁
Functionality-Overall8%▁▁▁▁█▁
Advertised Vs Actual Product8%▁▁▁█▁▁

Not as expected

FAQ

Common Coins questions

Answered from the same tracked data.