- Flapen Score
- 47 / 100Top 38% of 1,773 Toys & Games niches · +3 vs the category median of 4447
- Market size
- £29K/yr121K searches / yr
- 90-day growth
- -18.3%search demand this quarter
- Competition
- 50%top-5 click share · 19 brands · 31 sellers
Flapen Score
Coins against its category
The dotted line is the Toys & Games average. Past it, Coins is stronger. Inside it, weaker.
Market
The Coins market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Coins 121K times last year and spent an estimated £29K. The top 5 brands take 65% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
1.7% of searches ended in a purchase last week.
Shoppers searched for this 121K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -18.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £29K a year.
- Searches, last 12 months
- 121K
- Growth, 90 days vs prior 90
- -18.3%
- Conversion, latest week
- 1.7%
- Market size, estimated
- £29Ka year
- Peak month
- December2.4× the quietest month
- Top search term
- coins49K searches a year
02 · Price
A sale here is worth £13.99.
Listings sell for £13.99 on average, from £2.73 to £42.34. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £13.99 that is £0 to £1K a year per listing.
- Average price
- £13.99under the $15 to $100 sweet spot
- Price range
- £2.73–£42.34
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
63% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 14.0% of listings are out of stock. The average listing ranks #26 within Collectible Toys. It carries 212 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 83%
- Out of stock, average day
- 14.0%
- Average rank
- #26in Collectible Toys
- Average rating
- 4.47 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 212per listing
- Listings tracked
- 30
04 · Newcomers
Amazon counts 0 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Coins products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Yes No Challenge Coins Lahviuu Yes or No Decision Coin Commemorative Ornaments Prediction Decision Coins Souvenir Collection Coin Silver(Style 2)
- Price
- £3.38
- Rating
- 4.7/5
- Reviews
- 203
- Age
- 2y ago

Dragonfire Dice Apollo 11 Moon Landing 1969 Commemorative 50p Coin Astronaut & Lunar Module Design Proof Finish Collectors Edition in Capsule
- Price
- £7.04
- Rating
- 4.5/5
- Reviews
- 51
- Age
- 1y ago

The Commemorative Coin Company KING CHARLES III 24ct Gold Coronation Commemorative. 6th May 2023. His Majesty. Royal Family Crown Prince/William/Harry Monarch
- Price
- £7.16
- Rating
- 4.4/5
- Reviews
- 83
- Age
- 7y ago

The Commemorative Coin Company OUR SOLAR SYSTEM .999 Silver Commemorative. Planets/Stars/Sun/Moon Space/Universe Earth/Venus/Mars
- Price
- £6.81
- Rating
- 4.4/5
- Reviews
- 79
- Age
- 7y ago

Unite States 1896 Morgan Dollar Coin - E PLURIBUS UNUM Commemorative Collectible Coin Gifts
- Price
- £4.69
- Rating
- 4.4/5
- Reviews
- 41
- Age
- 2y ago
Trending
90-day click momentum
British 1922-2022 Queen Elizabeth II Jubilee Commemorative Coin 50th Anniversary of Coronation Challenge Coin
- Price
- £3.09
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago

Great Britain 1893 Gold Sovereign Queen Victoria Coin Old British St George Gold Coins for Collectors UK Antique Coin Set United Kingdom Ancient Coins Collection
- Price
- £29.14
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 6mo ago

Yes No Challenge Coins Lahviuu Yes or No Decision Coin Commemorative Ornaments Prediction Decision Coins Souvenir Collection Coin Silver(Style 2)
- Price
- £3.38
- Rating
- 4.7/5
- Reviews
- 203
- Age
- 2y ago

Baker Ross AW517 Treasure Coins - Pack of 50 30mm Plastic Gold Coins Party Prizes Pirate Treasure
- Price
- £2.79
- Rating
- 4.4/5
- Reviews
- 57
- Age
- 7y ago

1902 Edward VII Silver Crown Old British Silver Coin Great Britain St George Coins for Collectors UK Antique Coin Set United Kingdom Ancient Coins Collection
- Price
- £22.93
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 8mo ago
Newest
by launch date
Great Britain 1893 Gold Sovereign Queen Victoria Coin Old British St George Gold Coins for Collectors UK Antique Coin Set United Kingdom Ancient Coins Collection
- Price
- £29.14
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 6mo ago

1902 Edward VII Silver Crown Old British Silver Coin Great Britain St George Coins for Collectors UK Antique Coin Set United Kingdom Ancient Coins Collection
- Price
- £22.93
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 8mo ago

Dragonfire Dice Great Fire of London 1666 Commemorative 50p Coin Historic London Skyline & Flame Design Proof Finish Collectors Edition in Capsule (Silver)
- Price
- £6.13
- Rating
- 4.5/5
- Reviews
- 11
- Age
- 8mo ago

Warefinds Ltd Jurassic Dinosaur Coin Set | Box Set of 10 Coins | T-Rex Dinosaur & Others | Silver Plated Coins
- Price
- £34.23
- Rating
- 4.4/5
- Reviews
- 5
- Age
- 1y ago

Dragonfire Dice Apollo 11 Moon Landing 1969 Commemorative 50p Coin Astronaut & Lunar Module Design Proof Finish Collectors Edition in Capsule
- Price
- £7.04
- Rating
- 4.5/5
- Reviews
- 51
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 falling
Sellers
31
Top-5 brand share
65%
Top 20: 97%
Top-5 click share
50%
Top 20: 87%
Open market
31%
- Lahviuu24%
- The Commemorative Coin Company21%
- Dragonfire Dice12%
- Dbart5%
- IMPACTO COLECCIONABLES4%
- Stampbank4%
Demand
Coins search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.4×
Search terms
Top Coins search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- coins49K/yr
- coin29K/yr
- coins for collectors uk22K/yr
- rare coins6K/yr
- coins for collectors7K/yr
- collectable coins7K/yr
Reviews and returns
What reviews say buyers love and hate about Coins
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Rare space 50p coins uncirculated
Not as expected
Cheap toy coins
Really good was smaller than expected
a tiny bit thinner
Love
Good for collections
Beautiful to add to any collection
Great coins for any collector
coins good
quality workmanship and came well protected
Good quality
given some of these to friends as a gift
Perfect commemorative coin
Good quality product for the price its a gift
As advertised
As shown
Perfect design
Design beautiful, great quality and bargain for what represents and what is made with, gold
However, it is a nice design 'Fantasy' coin for want of a better word
Return
0.3% Return rate 78% Fixable by listing
Really good was smaller than expected
Not as expected
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Coins questions
Answered from the same tracked data.









