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Coins

a small market ($29K/yr) — Coins doesn't clear our bar today.

Flapen Score

47
Skip it
Market size 7Growth 16Conversion 21Competition 58Returns 98Price range 69Avg price 67Brand share 66Review moat 89Quality gap 47
This niche Category average

Is Coins profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Coins is a £29K/yr Amazon United Kingdom market (121K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.

Coins: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -18.3% over the last 90 days and 1.7% of searches end in a purchase.

£29K

revenue / yr

Units sold / yr3K
Search volume / yr-18.3%121K
Conversion rate1.7%
Avg price£13.99

Who owns the niche?

The top 5 brands hold 65% of demand, so 35% of the market is open.

35%

open market share

Brands · sellers19 · 31
Top-5 product click share50%
Open market35%
Avg brand age47 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 30 products

Sponsored placement63%
New entrants (1y)4· 0 succeeded
Avg rating4.5★
Avg reviews212

Top Coins products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

£0£3K£6K£9K£12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

31

Top-5 brand share

65%

Top 20: 97%

Top-5 click share

50%

Top 20: 87%

Open market

31%

  • Lahviuu24%
  • The Commemorative Coin Company21%
  • Dragonfire Dice12%
  • Dbart5%
  • IMPACTO COLECCIONABLES4%
  • Stampbank4%

Coins demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume121KCVR1.7%Products30Brands19Top 5 Brands65%OOS Rate14.0%Rating4.5★Reviews212Avg BSR#26
4K3KSpike '24Holiday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.4×

Top Coins search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • coins49K/yr
  • coin29K/yr
  • coins for collectors uk22K/yr
  • rare coins6K/yr
  • coins for collectors7K/yr
  • collectable coins7K/yr

What reviews say buyers love and hate about Coins

What buyers mention most, as a share of all reviews.

What buyers love

99% of reviews
Collectibles37%

Good for collections

Quality-Overall22%

coins good

Gifting Purpose10%

given some of these to friends as a gift

Advertised Vs Actual Product8%

As advertised

Design-Overall7%

Perfect design

What buyers complain about

84% of reviews
Storage Capacity20%

Rare space 50p coins uncirculated

Advertised Vs Actual Product20%

Not as expected

Value For Money20%

Cheap toy coins

Size-Overall20%

Really good was smaller than expected

Thickness4%

a tiny bit thinner

Coins return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

78%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
100%
2Quality-Overall
15%
3Compatibility-Overall
8%
4Functionality-Overall
8%
5Advertised Vs Actual Product
8%

Common Coins questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Coins 47/100 on Amazon United Kingdom — Skip it. The niche generates £29K/yr across 30 tracked products. 0 of 4 products launched in the last 360 days are still selling. Search demand moved -18.3% over the last 90 days.
Search demand for Coins on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 2.4× the quietest.