Is coins profitable to sell on Amazon United Kingdom?

The niche generates £29K/yr across 30 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -18.3%. Flapen's verdict: Skip it (47/100).

How competitive is the coins niche?

19 brands and 31 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 65% of demand.

What do buyers complain about in coins?

Top complaints mined from reviews: Storage Capacity, Advertised Vs Actual Product, Value For Money. The return rate is 0.3%.

When does demand for coins peak?

Demand peaks in Nov–Dec; the busiest month runs 2.4× the quietest.

What does it cost to enter the coins niche?

Listings span £2.73–£42.34; the average listing price is £13.99 (sweet spot $15–$100). The average incumbent carries 212 reviews — the moat a new listing must climb.

coins

Skip it

A small market ($29K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Review moat

Great211.83

avg incumbent reviews — the moat a new listing must climb

Price range

Good£2.73–£42.34

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good£13.99

avg listing price — sweet spot $15–$100

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

Growth

Bad-18.3%

90-day search growth — must beat 0% to launch

Market size

Bad£29K

£29K/yr · 121K searches

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, coins is a £29K/yr Amazon United Kingdom market (121K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

coins market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: £28K–£35K; units × avg price
Conversion rate: 1.7%
Avg BSR: #26
Page quality: 0%
Prime: 83%
Sponsored: 63%
Out of stock: 14.0%
Avg brand age: 47 months
Avg seller age: 183 days

Competition & brand share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 falling

Sellers

Top-5 brand share

65%

Top 20: 97%

Top-5 click share

50%

Top 20: 87%

Open market

31%

Lahviuu24%
The Commemorative Coin Company21%
Dragonfire Dice12%
Dbart5%
IMPACTO COLECCIONABLES4%
Stampbank4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -18.3% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.4×

Open Trend

Top coins search terms

coins49K/yr -19.6%0.8% conv.
coin29K/yr -20.6%0.3% conv.
coins for collectors uk22K/yr -11.8%1.3% conv.
rare coins6K/yr -14.9%0.3% conv.
coins for collectors7K/yr -1.3%1.2% conv.
collectable coins7K/yr -33.8%0.7% conv.

All search terms

Top coins products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Yes No Challenge Coins Lahviuu Yes or No Decision Coin Commemorative Ornaments Prediction Decision Coins Souvenir Collection Coin Silver(Style 2)

Lahviuu£3.384.7★203 rev

Dragonfire Dice Apollo 11 Moon Landing 1969 Commemorative 50p Coin Astronaut & Lunar Module Design Proof Finish Collectors Edition in Capsule

Dragonfire Dice£7.044.5★51 rev

The Commemorative Coin Company KING CHARLES III 24ct Gold Coronation Commemorative. 6th May 2023. His Majesty. Royal Family Crown Prince/William/Harry Monarch

The Commemorative Coin Company£7.164.4★83 rev

The Commemorative Coin Company OUR SOLAR SYSTEM .999 Silver Commemorative. Planets/Stars/Sun/Moon Space/Universe Earth/Venus/Mars

The Commemorative Coin Company£6.814.4★79 rev

Unite States 1896 Morgan Dollar Coin - E PLURIBUS UNUM Commemorative Collectible Coin Gifts

Dbart£4.694.4★41 rev

Newest

by launch date

Great Britain 1893 Gold Sovereign Queen Victoria Coin Old British St George Gold Coins for Collectors UK Antique Coin Set United Kingdom Ancient Coins Collection

Generic£29.148 rev

6mo ago

1902 Edward VII Silver Crown Old British Silver Coin Great Britain St George Coins for Collectors UK Antique Coin Set United Kingdom Ancient Coins Collection

Generic£22.938 rev

8mo ago

Dragonfire Dice Great Fire of London 1666 Commemorative 50p Coin Historic London Skyline & Flame Design Proof Finish Collectors Edition in Capsule (Silver)

Dragonfire Dice£6.1311 rev

8mo ago

Warefinds Ltd Jurassic Dinosaur Coin Set | Box Set of 10 Coins | T-Rex Dinosaur & Others | Silver Plated Coins

Warefinds£34.235 rev

1y ago

Dragonfire Dice Apollo 11 Moon Landing 1969 Commemorative 50p Coin Astronaut & Lunar Module Design Proof Finish Collectors Edition in Capsule

Dragonfire Dice£7.0451 rev

1y ago

What buyers say about coins

What buyers praise and complain about, mined from review topics.

What buyers love

Collectibles37%

“Good for collections”

Quality-Overall22%

“coins good”

Gifting Purpose10%

“given some of these to friends as a gift”

Advertised Vs Actual Product8%

“As advertised”

Design-Overall7%

“Perfect design”

Brightness/Shine/Glow6%

“Lovely and shiny”

Value For Money5%

“Dragon fire dice Apollo coin 🪙 10/10 coin good value”

Ease Of Use4%

“Useful to have”

Size-Overall2%

“Good size”

What buyers complain about

Storage Capacity20%

“Rare space 50p coins uncirculated”

Advertised Vs Actual Product20%

“Not as expected”

Value For Money20%

“Cheap toy coins”

Size-Overall20%

“Really good was smaller than expected”

Thickness4%

“a tiny bit thinner”

Top return reasons

Size-Overall100%

Quality-Overall15%

Compatibility-Overall8%

Functionality-Overall8%