How competitive is the Codenames niche on Amazon United Kingdom?

1 brands and 16 sellers compete in Codenames on Amazon United Kingdom. The top 5 Codenames products take 100% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the Codenames niche?

Codenames sells for £24.83 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £15.43–£39.92. The average incumbent carries 298 reviews — the moat a new listing must climb.

Codenames

a concentrated shelf (top 5 take 100% of clicks) — Codenames doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Codenames profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Codenames is a £353K/yr Amazon United Kingdom market (137K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 44/100.

Codenames: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -20.3% over the last 90 days and 10.3% of searches end in a purchase.

£353K

revenue / yr

Units sold / yr13K

Search volume / yr-20.3%137K

Conversion rate10.3%

Avg price£24.83

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers1 · 16

Top-5 product click share100%

Open market0%

Avg brand age73 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.8★ — the gap to enter on.

0/100

page quality · 3 products

Top Codenames products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

CGE Codenames (2nd Edition) Board Game

Price: £15.43
Rating: 4.8/5
Reviews: 144
Age: 8mo ago

Czech Games Edition CGE00046 Codenames XXL Mixed Colours

Price: £39.92
Rating: 4.8/5
Reviews: 635
Age: 8y ago

Codenames Duet (2nd Edition)

Price: £19.14
Rating: 4.7/5
Reviews: 114
Age: 7mo ago

Newest

by launch date

Codenames Duet (2nd Edition)

Price: £19.14
Rating: 4.7/5
Reviews: 114
Age: 7mo ago

CGE Codenames (2nd Edition) Board Game

Price: £15.43
Rating: 4.8/5
Reviews: 144
Age: 8mo ago

Czech Games Edition CGE00046 Codenames XXL Mixed Colours

Price: £39.92
Rating: 4.8/5
Reviews: 635
Age: 8y ago

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

CGE Czech Games Edition100%

Codenames demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume137KCVR10.3%Products3Brands1Top 5 Brands100%OOS Rate2.6%Rating4.8★Reviews298Avg BSR#848

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 9.3×

Top Codenames search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

codenames71K/yr -10.7%7.0% conv.
codenames board game36K/yr -33.1%7.3% conv.
code names17K/yr -23.0%8.1% conv.
code names board game uk8K/yr -31.2%10.1% conv.
codenames game6K/yr -42.3%5.8% conv.

What reviews say buyers love and hate about Codenames

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews

Fun/Entertainment Experience71%

“Great game”

Advertised Vs Actual Product14%

“Every game is unique”

Trivia Games14%

“Great game for my partner and I”

Codenames return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Value For Money

60%

2Drop/Impact Protection

20%

3Gifting Purpose

20%

Common Codenames questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Codenames 44/100 on Amazon United Kingdom — Skip it. The niche generates £353K/yr across 3 tracked products. 2 of 2 products launched in the last 360 days are still selling. Search demand moved -20.3% over the last 90 days.