codenames
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Incredible£24.83avg listing price — sweet spot $15–$100
Price range
Incredible£15.43–£39.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great10.3%search→purchase rate — share of searches ending in a sale
Review moat
Great297.67avg incumbent reviews — the moat a new listing must climb
Market size
Good£353K£353K/yr · 137K searches
Growth
Bad-20.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, codenames is a £353K/yr Amazon United Kingdom market (137K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
codenames market data
- Units sold / yr
- 10K–13K
- avg 1,000–1,250/product
- Revenue / yr
- £248K–£310K
- units × avg price
- Conversion rate
- 10.3%
- Avg BSR
- #848
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 0%
- Out of stock
- 2.6%
- Avg brand age
- 73 months
- Avg seller age
- 184 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 falling
Sellers
16
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- CGE Czech Games Edition100%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -20.3% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 9.3×
Top codenames search terms
- codenames71K/yr
- codenames board game36K/yr
- code names17K/yr
- code names board game uk8K/yr
- codenames game6K/yr
Top codenames products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 3 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Newest
by launch dateWhat buyers say about codenames
What buyers praise and complain about, mined from review topics.What buyers love
“Great game”
“Every game is unique”
“Great game for my partner and I”
Top return reasons
Common questions
- Is codenames profitable to sell on Amazon United Kingdom?
- The niche generates £353K/yr across 3 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -20.3%. Flapen's verdict: Skip it (44/100).
- How competitive is the codenames niche?
- 1 brands and 16 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- When does demand for codenames peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 9.3× the quietest.
- What does it cost to enter the codenames niche?
- Listings span £15.43–£39.92; the average listing price is £24.83 (sweet spot $15–$100). The average incumbent carries 298 reviews — the moat a new listing must climb.