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Codenames

Fail

The top 5 products take 100% of clicks, so Codenames is a Fail.

Flapen Score
44
44 / 100
Ranks 850 of 1,773 Toys & Games niches · on the category median
Market size
£353K/yr137K searches / yr
90-day growth
-20.3%search demand this quarter
Competition
100%top-5 click share · 1 brands · 16 sellers

Flapen Score

Codenames against its category

The dotted line is the Toys & Games average. Past it, Codenames is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Codenames market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Codenames 137K times last year and spent an estimated £353K. One brand takes every click. Demand peaks in Jan–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

10.3% of searches ended in a purchase last week.

Shoppers searched for this 137K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.3% of those searches ended in a purchase. Searches in the last 90 days moved -20.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £353K a year.

Searches, last 12 months
137K
Growth, 90 days vs prior 90
-20.3%
Conversion, latest week
10.3%
Market size, estimated
£353Ka year
Peak month
December9.3× the quietest month
Top search term
codenames71K searches a year

02 · Price

A sale here is worth £24.83.

Listings sell for £24.83 on average, from £15.43 to £39.92. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,000 to 1,250 of them. At £24.83 that is £25K to £31K a year per listing.

Average price
£24.83inside the $15 to $100 sweet spot
Price range
£15.43–£39.92
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
1,000–1,250
Revenue per listing a year
£25K–£31K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #848 within Games & Accessories. It carries 298 reviews at 4.77 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
2.6%
Average rank
#848in Games & Accessories
Average rating
4.77 starsAmazon United Kingdom average 4.36 stars
Average reviews
298per listing
Listings tracked
3

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
73 months

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£88K£176K£265K£353K1001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 falling

Sellers

16

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • CGE Czech Games Edition100%

Demand

Codenames search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 9.3×

Search terms

Top Codenames search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • codenames71K/yr
  • codenames board game36K/yr
  • code names17K/yr
  • code names board game uk8K/yr
  • codenames game6K/yr

Reviews and returns

What reviews say buyers love and hate about Codenames

What buyers praise, what they complain about and why they send it back, from the reviews.

Love

Fun/Entertainment Experience71%0.00

Great game

Love this game

Brilliant family game

Advertised Vs Actual Product14%

Every game is unique

Trivia Games14%

Great game for my partner and I

Return

0.1% Return rate 0% Fixable by listing

Value For Money60%▁▁▁█▁▁
Drop/Impact Protection20%▁▁▁▁▁█
Gifting Purpose20%▁▁▁▁▁█

FAQ

Common Codenames questions

Answered from the same tracked data.