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Codenames

Fail

The top 5 products take 100% of clicks, so Codenames is a Fail.

Flapen Score
44
44 / 100
Ranks 850 of 1,773 Toys & Games niches · on the category median
Market size
£353K/yr137K searches / yr
90-day growth
-20.3%search demand this quarter
Competition
100%top-5 click share · 1 brands · 16 sellers

Flapen Score

Codenames against its category

The dotted line is the Toys & Games average. Past it, Codenames is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Codenames market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Codenames 137K times last year and spent an estimated £353K. One brand takes every click. Demand peaks in Jan–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 10.3% of those searches ended in a purchase.

Shoppers searched for this 137K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.3% of those searches ended in a purchase. Searches in the last 90 days moved -20.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £353K a year.

Searches, last 12 months
137K
Growth, 90 days vs prior 90
-20.3%
Conversion, latest week
10.3%
Market size, estimated
£353Ka year
Peak month
December9.3× the quietest month
Top search term
codenames71K searches a year

02 · Price

A sale here is worth £24.83.

Listings sell for £24.83 on average, from £15.43 to £39.92. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,000 to 1,250 of them. At £24.83 that is £25K to £31K a year per listing.

Average price
£24.83inside the $15 to $100 sweet spot
Price range
£15.43–£39.92
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
1,000–1,250
Revenue per listing a year
£25K–£31K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #848 within Games & Accessories. It carries 298 reviews at 4.77 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
2.6%
Average rank
#848in Games & Accessories
Average rating
4.77 starsAmazon United Kingdom average 4.36 stars
Average reviews
298per listing
Listings tracked
3

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
73 months

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.

£0£88K£176K£265K£353K1001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 falling

Sellers

16

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

100%

Top 20: 100%

Open market

0%

  • CGE Czech Games Edition100%

Demand

Codenames search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 9.3×

Search terms

Top Codenames search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • codenames71K/yr
  • codenames board game36K/yr
  • code names17K/yr
  • code names board game uk8K/yr
  • codenames game6K/yr

Reviews and returns

What reviews say buyers love and hate about Codenames

We read the reviews and the return reasons for every product selling here.

71%of positive reviews mention “Fun/Entertainment Experience”
0.1%of orders come back
“Great game”
A buyer, on “Fun/Entertainment Experience”71% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

6 topics

NegativePositive

FAQ

Common Codenames questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data