Codenames
FailThe top 5 products take 100% of clicks, so Codenames is a Fail.
- Flapen Score
- 44 / 100Ranks 850 of 1,773 Toys & Games niches · on the category median44
- Market size
- £353K/yr137K searches / yr
- 90-day growth
- -20.3%search demand this quarter
- Competition
- 100%top-5 click share · 1 brands · 16 sellers
Flapen Score
Codenames against its category
The dotted line is the Toys & Games average. Past it, Codenames is stronger. Inside it, weaker.
Market
The Codenames market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Codenames 137K times last year and spent an estimated £353K. One brand takes every click. Demand peaks in Jan–Nov–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
10.3% of searches ended in a purchase last week.
Shoppers searched for this 137K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.3% of those searches ended in a purchase. Searches in the last 90 days moved -20.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £353K a year.
- Searches, last 12 months
- 137K
- Growth, 90 days vs prior 90
- -20.3%
- Conversion, latest week
- 10.3%
- Market size, estimated
- £353Ka year
- Peak month
- December9.3× the quietest month
- Top search term
- codenames71K searches a year
02 · Price
A sale here is worth £24.83.
Listings sell for £24.83 on average, from £15.43 to £39.92. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,000 to 1,250 of them. At £24.83 that is £25K to £31K a year per listing.
- Average price
- £24.83inside the $15 to $100 sweet spot
- Price range
- £15.43–£39.92
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £25K–£31K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #848 within Games & Accessories. It carries 298 reviews at 4.77 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 2.6%
- Average rank
- #848in Games & Accessories
- Average rating
- 4.77 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 298per listing
- Listings tracked
- 3
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 73 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 73 months
Products
Top Codenames products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click shareTrending
90-day click momentumCompetition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
1 falling
Sellers
16
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- CGE Czech Games Edition100%
Demand
Codenames search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 9.3×
Search terms
Top Codenames search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- codenames71K/yr
- codenames board game36K/yr
- code names17K/yr
- code names board game uk8K/yr
- codenames game6K/yr
Reviews and returns
What reviews say buyers love and hate about Codenames
What buyers praise, what they complain about and why they send it back, from the reviews.
Love
Great game
Love this game
Brilliant family game
Every game is unique
Great game for my partner and I
Return
0.1% Return rate 0% Fixable by listing
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Codenames questions
Answered from the same tracked data.












