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Cocomelon Birthday Decoration

Fail

Shoppers spend only $9K a year here, so Cocomelon Birthday Decoration is a Fail.

Flapen Score
34
34 / 100
Ranks 1,428 of 1,773 Toys & Games niches · −10 vs the category median of 44
Market size
£9K/yr59K searches / yr
90-day growth
-15.3%search demand this quarter
Competition
55%top-5 click share · 11 brands · 31 sellers

Flapen Score

Cocomelon Birthday Decoration against its category

The dotted line is the Toys & Games average. Past it, Cocomelon Birthday Decoration is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cocomelon Birthday Decoration market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cocomelon Birthday Decoration 59K times last year and spent an estimated £9K. The top 5 brands take 88% of clicks. Demand peaks in Jan–Aug–Sep–Oct. Flapen scores it 34 out of 100, a Fail.

01 · Demand

1.7% of searches ended in a purchase last week.

Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -15.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £9K a year.

Searches, last 12 months
59K
Growth, 90 days vs prior 90
-15.3%
Conversion, latest week
1.7%
Market size, estimated
£9Ka year
Peak month
September2.3× the quietest month
Top search term
cocomelon birthday decoration34K searches a year

02 · Price

A sale here is worth £8.69.

Listings sell for £8.69 on average, from £3.02 to £17.92. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £8.69 that is £0 to £869 a year per listing.

Average price
£8.69under the $15 to $100 sweet spot
Price range
£3.02–£17.92
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£869
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

55% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #1,665 within Party Supplies. It carries 164 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
86%
Out of stock, average day
11.5%
Average rank
#1,665in Party Supplies
Average rating
4.66 starsAmazon United Kingdom average 4.36 stars
Average reviews
164per listing
Listings tracked
22

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
26 months

Products

Top Cocomelon Birthday Decoration products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£444£887£1K£2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

11 falling

Sellers

31

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

55%

Top 20: 98%

Open market

10%

  • CoComelon31%
  • Procos29%
  • Toyland19%
  • Grabo5%
  • Danilo Promotions LTD4%
  • yumcute2%
  • Open — no brand owns it (5 brands, 10%)

Demand

Cocomelon Birthday Decoration search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Aug, Sep, Oct · busiest ÷ quietest = 2.3×

Search terms

Top Cocomelon Birthday Decoration search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cocomelon birthday decoration34K/yr
  • cocomelon balloons9K/yr
  • cocomelon party decorations3K/yr
  • cocomelon birthday banner3K/yr
  • cocomelon birthday2K/yr
  • cocomelon balloon1K/yr
  • cocomelon party2K/yr
  • cocomelon birthday decoration 1st birthday930/yr
  • cocomelon decorations1K/yr
  • cocomelon banner656/yr

Reviews and returns

What reviews say buyers love and hate about Cocomelon Birthday Decoration

What buyers praise, what they complain about and why they send it back, from the reviews.

Love

Quality-Overall25%

Good quality

Really good quality

Size-Overall25%

Great perfect size

True to size

Print Quality17%

Nice print, my kids love it, value for money

Nice print, good quality, doesn't tear easily, value for money, good thickness

Advertised Vs Actual Product13%

Item as described

Fun/Entertainment Experience13%0.00

People loved it

Return

0.6% Return rate 64% Fixable by listing

Size-Overall55%▁█▁█▁▃
Durability9%
Print Quality9%▁▁▁▁▁█
Advertised Vs Actual Product9%▁▁█▁▁▁
Quality-Overall9%▁▁▁▁█▁

FAQ

Common Cocomelon Birthday Decoration questions

Answered from the same tracked data.