Cluedo
FailThe top 5 brands take 100% of clicks, so Cluedo is a Fail.
- Flapen Score
- 40 / 100Ranks 1,079 of 1,773 Toys & Games niches · −4 vs the category median of 4440
- Market size
- £258K/yr347K searches / yr
- 90-day growth
- -31.0%search demand this quarter
- Competition
- 81%top-5 click share · 3 brands · 152 sellers
Flapen Score
Cluedo against its category
The dotted line is the Toys & Games average. Past it, Cluedo is stronger. Inside it, weaker.
Market
The Cluedo market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cluedo 347K times last year and spent an estimated £258K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.
01 · Demand
3.7% of searches ended in a purchase last week.
Shoppers searched for this 347K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -31.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £258K a year.
- Searches, last 12 months
- 347K
- Growth, 90 days vs prior 90
- -31.0%
- Conversion, latest week
- 3.7%
- Market size, estimated
- £258Ka year
- Peak month
- December9.2× the quietest month
- Top search term
- cluedo board game160K searches a year
02 · Price
A sale here is worth £19.86.
Listings sell for £19.86 on average, from £3.57 to £39.64. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At £19.86 that is £15K to £20K a year per listing.
- Average price
- £19.86inside the $15 to $100 sweet spot
- Price range
- £3.57–£39.64
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £15K–£20K
- Returns
- 1.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
27% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #734 within Games & Accessories. It carries 624 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 27%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #734in Games & Accessories
- Average rating
- 4.45 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 624per listing
- Listings tracked
- 11
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Cluedo products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Hasbro Gaming Cluedo Reimagined Classic for 2-6 Players Detective Board Game for 8+ Year Old Boys and Girls
- Price
- £12.33
- Rating
- 4.7/5
- Reviews
- 724
- Age
- 3y ago

Hasbro Gaming Cluedo Family Game for 2 to 6 Players Ages 8 and Up
- Price
- £23.55
- Rating
- 4.0/5
- Reviews
- 553
- Age
- 3y ago

CLUE Cluedo The Classic Mystery Game
- Price
- £32.24
- Rating
- 4.5/5
- Reviews
- 68
- Age
- 6y ago

Cluedo Junior Board Game for Kids Ages 5+ Mystery Game with Classic Characters Solve the Broken Toy Case Family Game for 26 Players Perfect Game For Families That Love Classic Games
- Price
- £12.85
- Rating
- 4.7/5
- Reviews
- 3,366
- Age
- 6y ago

Hasbro Gaming Cluedo Grab and Go Game Portable Game for 3-6 Players Travel Game for Kids - English Version
- Price
- £3.57
- Rating
- 4.1/5
- Reviews
- 26
- Age
- 2y ago
Trending
90-day click momentum
Cluedo Junior Board Game for Kids Ages 5+ Mystery Game with Classic Characters Solve the Broken Toy Case Family Game for 26 Players Perfect Game For Families That Love Classic Games
- Price
- £12.85
- Rating
- 4.7/5
- Reviews
- 3,366
- Age
- 6y ago

Hasbro Gaming Cluedo Grab and Go Game Portable Game for 3-6 Players Travel Game for Kids - English Version
- Price
- £3.57
- Rating
- 4.1/5
- Reviews
- 26
- Age
- 2y ago

Cluedo Classico Refresh (Box Game Hasbro Gaming) for Boys and Girls from 8 Years Cluedo Revisited for 2-6 Players Mystery Games and Family Investigative Games
- Price
- £20.41
- Rating
- 4.5/5
- Reviews
- 415
- Age
- 3y ago

Winning Moves Game of Thrones Cluedo Mystery Board Game
- Price
- £18.22
- Rating
- 4.7/5
- Reviews
- 1,092
- Age
- 9y ago

Winning Moves Stranger Things Cluedo Mystery Board Game perfect for 26 players and makes a great gift for fans aged 12 and up
- Price
- £28.81
- Rating
- 4.5/5
- Reviews
- 30
- Age
- 11mo ago
Newest
by launch date
Winning Moves Stranger Things Cluedo Mystery Board Game perfect for 26 players and makes a great gift for fans aged 12 and up
- Price
- £28.81
- Rating
- 4.5/5
- Reviews
- 30
- Age
- 11mo ago

Cluedo Linen Vintage Bookshelf Edition
- Price
- £39.64
- Rating
- 4.6/5
- Reviews
- 43
- Age
- 2y ago

Hasbro Gaming Cluedo Grab and Go Game Portable Game for 3-6 Players Travel Game for Kids - English Version
- Price
- £3.57
- Rating
- 4.1/5
- Reviews
- 26
- Age
- 2y ago

Hasbro Gaming Cluedo Escape: The Midnight Hotel Escape Room Family Board Game for 1-6 Players Detective Games for Boys and Girls Fun Toy
- Price
- £13.90
- Rating
- 4.4/5
- Reviews
- 402
- Age
- 2y ago

Cluedo Conspiracy Board Game for Adults and Teens Party Game of Bluffing Secret Roles & Strategy for 410 Players Lie to Friends &Uncover Murder Plots Great Gift For Families
- Price
- £12.96
- Rating
- 4.2/5
- Reviews
- 148
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
152
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
0%
- Hasbro Gaming91%
- Winning Moves5%
- Winning Solutions4%
- Open — no brand owns it (0%)
Demand
Cluedo search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 9.2×
Search terms
Top Cluedo search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cluedo board game160K/yr
- cluedo146K/yr
- cludo16K/yr
- cluedo board game original14K/yr
- cludeo6K/yr
- cluedo classic edition3K/yr
- cleudo3K/yr
Reviews and returns
What reviews say buyers love and hate about Cluedo
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
couldve been an issue if this was a gift for someone
This item was billed as new and it was not
It's not much fun compared to actual cluedo
instructions really badly wrote
Too small
is so small that I lost interest in playing
Love
fun to play
Great family game
Fun for the Whole Family
Easy to understand
Easy to pick up and play and adds a bit of variety to the usual version
easy to play
It was a well received present by my younger grand children
quiet is ok by me
The board, cards and accessories are sturdy and overall I would say its good value for money
Return
1.7% Return rate 26% Fixable by listing
couldve been an issue if this was a gift for someone
Too small
is so small that I lost interest in playing
This item was billed as new and it was not
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cluedo questions
Answered from the same tracked data.









