cluedo
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great£19.86avg listing price — sweet spot $15–$100
Returns
Great1.7%return rate — above 5% kills the launch gate
Review moat
Good624.27avg incumbent reviews — the moat a new listing must climb
Price range
Good£3.57–£39.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£258K£258K/yr · 347K searches
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Competition
Bad81%top-5 click share — a locked-up shelf
Growth
Bad-31.0%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, cluedo is a £258K/yr Amazon United Kingdom market (347K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
cluedo market data
- Units sold / yr
- 13K–15K
- avg 750–1,000/product
- Revenue / yr
- £248K–£298K
- units × avg price
- Conversion rate
- 3.7%
- Avg BSR
- #734
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 27%
- Out of stock
- 0.0%
- Avg brand age
- 58 months
- Avg seller age
- 179 days
Competition & brand share
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
152
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
0%
- Hasbro Gaming91%
- Winning Moves5%
- Winning Solutions4%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -31.0% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 9.2×
Top cluedo search terms
- cluedo board game160K/yr
- cluedo146K/yr
- cludo16K/yr
- cluedo board game original14K/yr
- cludeo6K/yr
- cluedo classic edition3K/yr
- cleudo3K/yr
Top cluedo products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hasbro Gaming Cluedo Reimagined Classic for 2-6 Players Detective Board Game for 8+ Year Old Boys and Girls
Hasbro Gaming£12.334.7★724 rev
Hasbro Gaming Cluedo Family Game for 2 to 6 Players Ages 8 and Up
Hasbro Gaming£23.554.0★553 rev
CLUE Cluedo The Classic Mystery Game
Hasbro Gaming£32.244.5★68 rev
Cluedo Junior Board Game for Kids Ages 5+ Mystery Game with Classic Characters Solve the Broken Toy Case Family Game for 26 Players Perfect Game For Families That Love Classic Games
Hasbro Gaming£12.854.7★3,366 rev
Hasbro Gaming Cluedo Grab and Go Game Portable Game for 3-6 Players Travel Game for Kids - English Version
Hasbro Gaming£3.574.1★26 rev
Newest
by launch date
Winning Moves Stranger Things Cluedo Mystery Board Game perfect for 26 players and makes a great gift for fans aged 12 and up
Winning Moves£28.8130 rev
Cluedo Linen Vintage Bookshelf Edition
Winning Solutions£39.6443 rev
Hasbro Gaming Cluedo Grab and Go Game Portable Game for 3-6 Players Travel Game for Kids - English Version
Hasbro Gaming£3.5726 rev
Hasbro Gaming Cluedo Escape: The Midnight Hotel Escape Room Family Board Game for 1-6 Players Detective Games for Boys and Girls Fun Toy
Hasbro Gaming£13.90402 rev
Cluedo Conspiracy Board Game for Adults and Teens Party Game of Bluffing Secret Roles & Strategy for 410 Players Lie to Friends &Uncover Murder Plots Great Gift For Families
Hasbro Gaming£12.96148 rev
Trending
90-day click momentumCluedo Junior Board Game for Kids Ages 5+ Mystery Game with Classic Characters Solve the Broken Toy Case Family Game for 26 Players Perfect Game For Families That Love Classic Games
Hasbro Gaming£12.854.7★
Hasbro Gaming Cluedo Grab and Go Game Portable Game for 3-6 Players Travel Game for Kids - English Version
Hasbro Gaming£3.574.1★
Cluedo Classico Refresh (Box Game Hasbro Gaming) for Boys and Girls from 8 Years Cluedo Revisited for 2-6 Players Mystery Games and Family Investigative Games
Hasbro Gaming£20.414.5★
Winning Moves Game of Thrones Cluedo Mystery Board Game
Winning Moves£18.224.7★
Winning Moves Stranger Things Cluedo Mystery Board Game perfect for 26 players and makes a great gift for fans aged 12 and up
Winning Moves£28.814.5★
What buyers say about cluedo
What buyers praise and complain about, mined from review topics.What buyers love
“fun to play”
“Easy to understand”
“It was a well received present by my younger grand children”
“quiet is ok by me”
“The board, cards and accessories are sturdy and overall I would say its good value for money”
“Easy to set up”
“The board, cards and accessories are sturdy and overall I would say its good value for money”
“anyone who enjoys solving mysteries”
“The quality of the board”
What buyers complain about
“couldve been an issue if this was a gift for someone”
“This item was billed as new and it was not”
“It's not much fun compared to actual cluedo”
“instructions really badly wrote”
“Too small”
Top return reasons
Common questions
- Is cluedo profitable to sell on Amazon United Kingdom?
- The niche generates £258K/yr across 11 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -31.0%. Flapen's verdict: Skip it (40/100).
- How competitive is the cluedo niche?
- 3 brands and 152 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in cluedo?
- Top complaints mined from reviews: Gifting Purpose, Advertised Vs Actual Product, Fun/Entertainment Experience. The return rate is 1.7%.
- When does demand for cluedo peak?
- Demand peaks in Nov–Dec; the busiest month runs 9.2× the quietest.
- What does it cost to enter the cluedo niche?
- Listings span £3.57–£39.64; the average listing price is £19.86 (sweet spot $15–$100). The average incumbent carries 624 reviews — the moat a new listing must climb.