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Cluedo

Fail

The top 5 brands take 100% of clicks, so Cluedo is a Fail.

Flapen Score
40
40 / 100
Ranks 1,079 of 1,773 Toys & Games niches · −4 vs the category median of 44
Market size
£258K/yr347K searches / yr
90-day growth
-31.0%search demand this quarter
Competition
81%top-5 click share · 3 brands · 152 sellers

Flapen Score

Cluedo against its category

The dotted line is the Toys & Games average. Past it, Cluedo is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cluedo market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cluedo 347K times last year and spent an estimated £258K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

3.7% of searches ended in a purchase last week.

Shoppers searched for this 347K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -31.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £258K a year.

Searches, last 12 months
347K
Growth, 90 days vs prior 90
-31.0%
Conversion, latest week
3.7%
Market size, estimated
£258Ka year
Peak month
December9.2× the quietest month
Top search term
cluedo board game160K searches a year

02 · Price

A sale here is worth £19.86.

Listings sell for £19.86 on average, from £3.57 to £39.64. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At £19.86 that is £15K to £20K a year per listing.

Average price
£19.86inside the $15 to $100 sweet spot
Price range
£3.57–£39.64
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
750–1,000
Revenue per listing a year
£15K–£20K
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

27% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #734 within Games & Accessories. It carries 624 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
27%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#734in Games & Accessories
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
624per listing
Listings tracked
11

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
58 months

Products

Top Cluedo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

£0£39K£77K£116K£155K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

152

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

0%

  • Hasbro Gaming91%
  • Winning Moves5%
  • Winning Solutions4%
  • Open — no brand owns it (0%)

Demand

Cluedo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 9.2×

Search terms

Top Cluedo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cluedo board game160K/yr
  • cluedo146K/yr
  • cludo16K/yr
  • cluedo board game original14K/yr
  • cludeo6K/yr
  • cluedo classic edition3K/yr
  • cleudo3K/yr

Reviews and returns

What reviews say buyers love and hate about Cluedo

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Gifting Purpose20%−0.03

couldve been an issue if this was a gift for someone

Advertised Vs Actual Product20%−0.08

This item was billed as new and it was not

Fun/Entertainment Experience20%+3.33

It's not much fun compared to actual cluedo

Instructions/User Manual/Troubleshooting20%−0.08

instructions really badly wrote

Size-Overall20%−0.08

Too small

is so small that I lost interest in playing

Love

Fun/Entertainment Experience34%+3.33

fun to play

Great family game

Fun for the Whole Family

Ease Of Use25%+1.25

Easy to understand

Easy to pick up and play and adds a bit of variety to the usual version

easy to play

Gifting Purpose13%−0.03

It was a well received present by my younger grand children

Noise Level13%−0.02

quiet is ok by me

Strength3%

The board, cards and accessories are sturdy and overall I would say its good value for money

Return

1.7% Return rate 26% Fixable by listing

Product Condition28%▁▅▇▅▃█
Gifting Purpose22%▁▆▄█▁▁

couldve been an issue if this was a gift for someone

Size-Overall18%▁█▅▁▅▇

Too small

is so small that I lost interest in playing

Defective Material/Parts9%▁▁▄▁▅█
Advertised Vs Actual Product8%▁▁▁▁█▁

This item was billed as new and it was not

FAQ

Common Cluedo questions

Answered from the same tracked data.