Cluedo
brand-locked demand (top 5 brands take 100% of clicks) — Cluedo doesn't clear our bar today.
Flapen Score
Is Cluedo profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Cluedo is a £258K/yr Amazon United Kingdom market (347K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.
Cluedo: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -31.0% over the last 90 days and 3.7% of searches end in a purchase.
£258K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 11 products
Top Cluedo products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Hasbro Gaming Cluedo Reimagined Classic for 2-6 Players Detective Board Game for 8+ Year Old Boys and Girls
- Price
- £12.33
- Rating
- 4.7/5
- Reviews
- 724
- Age
- 3y ago
Hasbro Gaming Cluedo Family Game for 2 to 6 Players Ages 8 and Up
- Price
- £23.55
- Rating
- 4.0/5
- Reviews
- 553
- Age
- 3y ago
CLUE Cluedo The Classic Mystery Game
- Price
- £32.24
- Rating
- 4.5/5
- Reviews
- 68
- Age
- 6y ago
Cluedo Junior Board Game for Kids Ages 5+ Mystery Game with Classic Characters Solve the Broken Toy Case Family Game for 26 Players Perfect Game For Families That Love Classic Games
- Price
- £12.85
- Rating
- 4.7/5
- Reviews
- 3,366
- Age
- 6y ago
Hasbro Gaming Cluedo Grab and Go Game Portable Game for 3-6 Players Travel Game for Kids - English Version
- Price
- £3.57
- Rating
- 4.1/5
- Reviews
- 26
- Age
- 2y ago
Trending
90-day click momentumCluedo Junior Board Game for Kids Ages 5+ Mystery Game with Classic Characters Solve the Broken Toy Case Family Game for 26 Players Perfect Game For Families That Love Classic Games
- Price
- £12.85
- Rating
- 4.7/5
- Reviews
- 3,366
- Age
- 6y ago
Hasbro Gaming Cluedo Grab and Go Game Portable Game for 3-6 Players Travel Game for Kids - English Version
- Price
- £3.57
- Rating
- 4.1/5
- Reviews
- 26
- Age
- 2y ago
Cluedo Classico Refresh (Box Game Hasbro Gaming) for Boys and Girls from 8 Years Cluedo Revisited for 2-6 Players Mystery Games and Family Investigative Games
- Price
- £20.41
- Rating
- 4.5/5
- Reviews
- 415
- Age
- 3y ago
Winning Moves Game of Thrones Cluedo Mystery Board Game
- Price
- £18.22
- Rating
- 4.7/5
- Reviews
- 1,092
- Age
- 9y ago
Winning Moves Stranger Things Cluedo Mystery Board Game perfect for 26 players and makes a great gift for fans aged 12 and up
- Price
- £28.81
- Rating
- 4.5/5
- Reviews
- 30
- Age
- 11mo ago
Newest
by launch dateWinning Moves Stranger Things Cluedo Mystery Board Game perfect for 26 players and makes a great gift for fans aged 12 and up
- Price
- £28.81
- Rating
- 4.5/5
- Reviews
- 30
- Age
- 11mo ago
Cluedo Linen Vintage Bookshelf Edition
- Price
- £39.64
- Rating
- 4.6/5
- Reviews
- 43
- Age
- 2y ago
Hasbro Gaming Cluedo Grab and Go Game Portable Game for 3-6 Players Travel Game for Kids - English Version
- Price
- £3.57
- Rating
- 4.1/5
- Reviews
- 26
- Age
- 2y ago
Hasbro Gaming Cluedo Escape: The Midnight Hotel Escape Room Family Board Game for 1-6 Players Detective Games for Boys and Girls Fun Toy
- Price
- £13.90
- Rating
- 4.4/5
- Reviews
- 402
- Age
- 2y ago
Cluedo Conspiracy Board Game for Adults and Teens Party Game of Bluffing Secret Roles & Strategy for 410 Players Lie to Friends &Uncover Murder Plots Great Gift For Families
- Price
- £12.96
- Rating
- 4.2/5
- Reviews
- 148
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.
Brands
3 falling
Sellers
152
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
0%
- Hasbro Gaming91%
- Winning Moves5%
- Winning Solutions4%
- Open — no brand owns it (0%)
Cluedo demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 9.2×
Top Cluedo search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- cluedo board game160K/yr
- cluedo146K/yr
- cludo16K/yr
- cluedo board game original14K/yr
- cludeo6K/yr
- cluedo classic edition3K/yr
- cleudo3K/yr
What reviews say buyers love and hate about Cluedo
What buyers mention most, as a share of all reviews.
What buyers love
100% of reviews“fun to play”
“Easy to understand”
“It was a well received present by my younger grand children”
“quiet is ok by me”
“The board, cards and accessories are sturdy and overall I would say its good value for money”
What buyers complain about
100% of reviews“couldve been an issue if this was a gift for someone”
“This item was billed as new and it was not”
“It's not much fun compared to actual cluedo”
“instructions really badly wrote”
“Too small”
Cluedo return rate & reasons
Why buyers send it back, as a share of all return requests.
1.7%
Return rate
26%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Cluedo questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
