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Clown Mask

Fail

Shoppers spend only $18K a year here, so Clown Mask is a Fail.

Flapen Score
46
46 / 100
Top 41% of 1,773 Toys & Games niches · +2 vs the category median of 44
Market size
£18K/yr77K searches / yr
90-day growth
+10.9%search demand this quarter
Competition
54%top-5 click share · 28 brands · 47 sellers

Flapen Score

Clown Mask against its category

The dotted line is the Toys & Games average. Past it, Clown Mask is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Clown Mask market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Clown Mask 77K times last year and spent an estimated £18K. The top 5 brands take 54% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 46 out of 100, a Fail.

01 · Demand

2.4% of searches ended in a purchase last week.

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved +10.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £18K a year.

Searches, last 12 months
77K
Growth, 90 days vs prior 90
+10.9%
Conversion, latest week
2.4%
Market size, estimated
£18Ka year
Peak month
October19.0× the quietest month
Top search term
clown mask54K searches a year

02 · Price

A sale here is worth £9.80.

Listings sell for £9.80 on average, from £3.84 to £16.77. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £9.80 that is £0 to £980 a year per listing.

Average price
£9.80under the $15 to $100 sweet spot
Price range
£3.84–£16.77
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£980
Returns
3.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

46% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 37.5% of listings are out of stock. The average listing ranks #1,717 within Dress-Up Accessories. It carries 144 reviews at 3.84 stars, so a new listing needs social proof before a better product.

Sponsored listings
46%
Prime listings
75%
Out of stock, average day
37.5%
Average rank
#1,717in Dress-Up Accessories
Average rating
3.84 starsAmazon United Kingdom average 4.36 stars
Average reviews
144per listing
Listings tracked
28

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Clown Mask products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£708£1K£2K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

28 rising

Sellers

47

Top-5 brand share

54%

Top 20: 91%

Top-5 click share

54%

Top 20: 91%

Open market

46%

  • DHSUN14%
  • Bristol Novelty11%
  • Jognee9%
  • Boland8%
  • Mokeum6%
  • TOPOQ6%

Demand

Clown Mask search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 19.0×

Search terms

Top Clown Mask search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • clown mask54K/yr
  • scary clown mask12K/yr
  • clown masks for adults6K/yr
  • clown halloween mask5K/yr

Reviews and returns

What reviews say buyers love and hate about Clown Mask

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product50%−0.52

Not as detailed as the advertised picture on amazon

Durability13%−0.12

Tore within a few minutes

Material Quality13%+1.02

Very poor material

Value For Money13%−0.12

Waste of money

Quality-Overall13%+0.51

Poor quality

Love

Material Quality27%+1.02

the material feels reasonably durable

Very good material

Ease Of Use20%+1.30

making it easy to wear

Quality-Overall20%+0.51

Great quality

Efficiency20%+1.30

Works well

Shape/Style7%+0.39

the latex gives it a realistic appearance

Return

3.3% Return rate 46% Fixable by listing

Quality-Overall23%▁▁██▆▁

Poor quality

Advertised Vs Actual Product23%▁▁█▁▁▇

Not as detailed as the advertised picture on amazon

Size-Overall23%▁█▁▁▁▄
Material Quality8%▁▁▁█▁▁

Very poor material

Smell8%▁▁▁▁█▁

FAQ

Common Clown Mask questions

Answered from the same tracked data.