Clown Mask
FailShoppers spend only $18K a year here, so Clown Mask is a Fail.
- Flapen Score
- 46 / 100Top 41% of 1,773 Toys & Games niches · +2 vs the category median of 4446
- Market size
- £18K/yr77K searches / yr
- 90-day growth
- +10.9%search demand this quarter
- Competition
- 54%top-5 click share · 28 brands · 47 sellers
Flapen Score
Clown Mask against its category
The dotted line is the Toys & Games average. Past it, Clown Mask is stronger. Inside it, weaker.
Market
The Clown Mask market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Clown Mask 77K times last year and spent an estimated £18K. The top 5 brands take 54% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 46 out of 100, a Fail.
01 · Demand
2.4% of searches ended in a purchase last week.
Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved +10.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £18K a year.
- Searches, last 12 months
- 77K
- Growth, 90 days vs prior 90
- +10.9%
- Conversion, latest week
- 2.4%
- Market size, estimated
- £18Ka year
- Peak month
- October19.0× the quietest month
- Top search term
- clown mask54K searches a year
02 · Price
A sale here is worth £9.80.
Listings sell for £9.80 on average, from £3.84 to £16.77. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £9.80 that is £0 to £980 a year per listing.
- Average price
- £9.80under the $15 to $100 sweet spot
- Price range
- £3.84–£16.77
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£980
- Returns
- 3.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
46% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 37.5% of listings are out of stock. The average listing ranks #1,717 within Dress-Up Accessories. It carries 144 reviews at 3.84 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 46%
- Prime listings
- 75%
- Out of stock, average day
- 37.5%
- Average rank
- #1,717in Dress-Up Accessories
- Average rating
- 3.84 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 144per listing
- Listings tracked
- 28
04 · Newcomers
Amazon counts 0 of last year's 7 launches as successful.
7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Clown Mask products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
DHSUN Latex Halloween scream maskScary Clown Latex Mask Joker Scary Creepy Halloween Costume Props Face Mask for Adults (clown)
- Price
- £7.95
- Rating
- 3.6/5
- Reviews
- 19
- Age
- 2y ago

Multicolor Horror Clown Rubber Mask Foam With Red Hair 1 Pc. - Creepy & Lifelike Design Perfect for Halloween Costume Parties & More Halloween
- Price
- £12.26
- Rating
- 4.1/5
- Reviews
- 178
- Age
- 11y ago

Halloween Mask for Adults Scary Joker Clown Latex Mask Funny Masks Costume Cosplay Props Joker Mask Costume Accessories
- Price
- £12.35
- Rating
- 3.5/5
- Reviews
- 11
- Age
- 1y ago

Boland Terrifying Clown Plastic Mask
- Price
- £8.17
- Rating
- 3.2/5
- Reviews
- 16
- Age
- 7y ago

Terrifier Art the Clown Mask Art The Clown Terrifier Costume Terror Masks Scary the Killer Clown Joker Mask Halloween Cosplay Full Head Costume Props
- Price
- £8.40
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 11mo ago
Trending
90-day click momentum
NAUZE Scary Clown Mask Creepy Joker Masks Full Face Costume Props Cosplay Face Mask for Halloween Scary Party Accessories
- Price
- £6.49
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

AOVNA 2PCS Halloween Mask Clown Scary Spooky Horror Party Face Halloween Costume Props Face Mask Fancy Dress Up Accessories for Carnival Cosplay Party
- Price
- £6.31
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

GWAWG 5PCS Rainbow Clown Costume Set Wig Nose Gloves Bow Tie Dress Up Costume Adult Rainbow Mix classic clown accessories Clown Costume Kit for Halloween Party Circus Performance
- Price
- £6.77
- Rating
- 2.8/5
- Reviews
- 6
- Age
- 7mo ago

Terrifier Art the Clown Mask Art The Clown Terrifier Costume Terror Masks Scary the Killer Clown Joker Mask Halloween Cosplay Full Head Costume Props
- Price
- £8.40
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 11mo ago

Art the Clown Mask Scary Killer Clown Full Head Halloween Costume Prop
- Price
- £11.71
- Rating
- 2.4/5
- Reviews
- 5
- Age
- 1y ago
Newest
by launch date
AOVNA 2PCS Halloween Mask Clown Scary Spooky Horror Party Face Halloween Costume Props Face Mask Fancy Dress Up Accessories for Carnival Cosplay Party
- Price
- £6.31
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

NAUZE Scary Clown Mask Creepy Joker Masks Full Face Costume Props Cosplay Face Mask for Halloween Scary Party Accessories
- Price
- £6.49
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

GWAWG 5PCS Rainbow Clown Costume Set Wig Nose Gloves Bow Tie Dress Up Costume Adult Rainbow Mix classic clown accessories Clown Costume Kit for Halloween Party Circus Performance
- Price
- £6.77
- Rating
- 2.8/5
- Reviews
- 6
- Age
- 7mo ago

NEW-YIJUNSHUN Double Layers Magnetic Scary Halloween Masks Halloween Skull Clown Masks Double Layer Joker Face Cover Realistic Full Head Skeleton Costume Latex Mask for Adults
- Price
- £16.77
- Rating
- 2.7/5
- Reviews
- 3
- Age
- 11mo ago

Terrifier Art the Clown Mask Art The Clown Terrifier Costume Terror Masks Scary the Killer Clown Joker Mask Halloween Cosplay Full Head Costume Props
- Price
- £8.40
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
28 rising
Sellers
47
Top-5 brand share
54%
Top 20: 91%
Top-5 click share
54%
Top 20: 91%
Open market
46%
- DHSUN14%
- Bristol Novelty11%
- Jognee9%
- Boland8%
- Mokeum6%
- TOPOQ6%
Demand
Clown Mask search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 19.0×
Search terms
Top Clown Mask search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- clown mask54K/yr
- scary clown mask12K/yr
- clown masks for adults6K/yr
- clown halloween mask5K/yr
Reviews and returns
What reviews say buyers love and hate about Clown Mask
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not as detailed as the advertised picture on amazon
Tore within a few minutes
Very poor material
Waste of money
Poor quality
Love
the material feels reasonably durable
Very good material
making it easy to wear
Great quality
Works well
the latex gives it a realistic appearance
Return
3.3% Return rate 46% Fixable by listing
Poor quality
Not as detailed as the advertised picture on amazon
Very poor material
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Clown Mask questions
Answered from the same tracked data.









