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Clown Mask

Fail

Shoppers spend an estimated $18K a year here, so Clown Mask is a Fail.

Flapen Score
46
46 / 100
Top 41% of 1,773 Toys & Games niches · +2 vs the category median of 44
Market size
£18K/yr77K searches / yr
90-day growth
+10.9%search demand this quarter
Competition
54%top-5 click share · 28 brands · 47 sellers

Flapen Score

Clown Mask against its category

The dotted line is the Toys & Games average. Past it, Clown Mask is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Clown Mask market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Clown Mask 77K times last year and spent an estimated £18K. The top 5 brands take 54% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved +10.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £18K a year.

Searches, last 12 months
77K
Growth, 90 days vs prior 90
+10.9%
Conversion, latest week
2.4%
Market size, estimated
£18Ka year
Peak month
October19.0× the quietest month
Top search term
clown mask54K searches a year

02 · Price

A sale here is worth £9.80.

Listings sell for £9.80 on average, from £3.84 to £16.77. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £9.80 that is £0 to £980 a year per listing.

Average price
£9.80under the $15 to $100 sweet spot
Price range
£3.84–£16.77
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£980
Returns
3.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

46% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 37.5% of listings are out of stock. The average listing ranks #1,717 within Dress-Up Accessories. It carries 144 reviews at 3.84 stars, so a new listing needs social proof before a better product.

Sponsored listings
46%
Prime listings
75%
Out of stock, average day
37.5%
Average rank
#1,717in Dress-Up Accessories
Average rating
3.84 starsAmazon United Kingdom average 4.36 stars
Average reviews
144per listing
Listings tracked
28

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Clown Mask products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.

£0£708£1K£2K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

28 rising

Sellers

47

Est. top-5 brand share

54%

Top 20: 91%

Est. top-5 click share

54%

Top 20: 91%

Open market

46%

  • DHSUN14%
  • Bristol Novelty11%
  • Jognee9%
  • Boland8%
  • Mokeum6%
  • TOPOQ6%

Demand

Clown Mask search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 19.0×

Search terms

Top Clown Mask search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • clown mask54K/yr
  • scary clown mask12K/yr
  • clown masks for adults6K/yr
  • clown halloween mask5K/yr

Reviews and returns

What reviews say buyers love and hate about Clown Mask

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Material Quality”
50%of negative reviews mention “Advertised Vs Actual Product”
3.3%of orders come back
“Not as detailed as the advertised picture on amazon”
A buyer, on “Advertised Vs Actual Product”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Clown Mask questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data