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Clown Costume

Maybe

The products selling today average only 4.0★. But buyers convert on only 1.2% of searches, so Clown Costume is a Maybe.

Flapen Score
52
52 / 100
Top 24% of 1,773 Toys & Games niches · +8 vs the category median of 44
Market size
£102K/yr665K searches / yr
90-day growth
-4.0%search demand this quarter
Competition
38%top-5 click share · 26 brands · 55 sellers

Flapen Score

Clown Costume against its category

The dotted line is the Toys & Games average. Past it, Clown Costume is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Clown Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Clown Costume 665K times last year and spent an estimated £102K. The top 5 brands take 58% of clicks. Demand peaks in Oct–Nov. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

1.2% of searches ended in a purchase last week.

Shoppers searched for this 665K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £102K a year.

Searches, last 12 months
665K
Growth, 90 days vs prior 90
-4.0%
Conversion, latest week
1.2%
Market size, estimated
£102Ka year
Peak month
October23.2× the quietest month
Top search term
clown103K searches a year

02 · Price

A sale here is worth £12.80.

Listings sell for £12.80 on average, from £6.04 to £30.47. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £12.80 that is £0 to £1K a year per listing.

Average price
£12.80under the $15 to $100 sweet spot
Price range
£6.04–£30.47
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
3.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

53% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 12.7% of listings are out of stock. The average listing ranks #1,889 within Fancy Dress. It carries 173 reviews at 4.02 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
91%
Out of stock, average day
12.7%
Average rank
#1,889in Fancy Dress
Average rating
4.02 starsAmazon United Kingdom average 4.36 stars
Average reviews
173per listing
Listings tracked
43

04 · Newcomers

Amazon counts 0 of last year's 14 launches as successful.

14 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Clown Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

£0£4K£8K£12K£16K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 rising

Sellers

55

Top-5 brand share

58%

Top 20: 95%

Top-5 click share

38%

Top 20: 76%

Open market

36%

  • Rubies24%
  • FNA FASHIONS12%
  • Beipegin8%
  • HENBRANDT8%
  • W WIDMANN MILANO Party Fashion6%
  • Smiffys6%

Demand

Clown Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 23.2×

Search terms

Top Clown Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • clown103K/yr
  • clown costume174K/yr
  • clown costume kids55K/yr
  • clown costume women92K/yr
  • clown outfit15K/yr
  • clown outfits16K/yr
  • kids clown costume25K/yr
  • clown costume adult17K/yr
  • womens clown costume30K/yr
  • clown outfit women8K/yr

Reviews and returns

What reviews say buyers love and hate about Clown Costume

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall24%+0.79

its not fitting an adult unless you're the size of a child

Its a little on the small size

The gloves were a little small on me

Quality-Overall17%−0.20

Not the best product

Quality is low

Not the best quality at all

Strap/String Quality11%−0.25

Poorly made the straps to hold the trousers up are not fully attached they are all hanging on by a thread

Shape/Style6%−0.08

Bow tie is not holding up the shape

Thickness6%+0.31

Very thin so was worn over tracksuit

Love

Value For Money24%+2.12

Great value

Good Value

Great value for money

Quality-Overall20%−0.20

Overall this is a well made

The rest of the set seemed fine - the top and bottoms are of decent quality, seem to be well made and finished

GREAT PRODUCT

Size-Overall17%+0.79

Fit

fits as indicated by the sizing information

Good Clown Fit

Advertised Vs Actual Product10%+0.04

As pictured

Just as wanted

matched the pictures

Comfort-Overall5%+0.66

Its comfortable, visually bold and a great addition for anyone looking to create a more dramatic outfit

comfortable to wear

Also comfortable to wear

Return

3.5% Return rate 78% Fixable by listing

Size-Overall72%▇▆▆▅▇█

its not fitting an adult unless you're the size of a child

Its a little on the small size

The gloves were a little small on me

Quality-Overall9%▁█▂█▄▂

Not the best product

Quality is low

Not the best quality at all

Strap/String Quality3%▁█▄█▁▁

Poorly made the straps to hold the trousers up are not fully attached they are all hanging on by a thread

Advertised Vs Actual Product3%▁▁▅▁▁█
Material Quality3%▁▁▅█▄▆

FAQ

Common Clown Costume questions

Answered from the same tracked data.