Is clown costume profitable to sell on Amazon United Kingdom?

The niche generates £102K/yr across 43 tracked products. 0 of 14 products launched in the last 360 days are still selling. 90-day search growth is -4.0%. Flapen's verdict: Worth a look (52/100).

How competitive is the clown costume niche?

26 brands and 55 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 58% of demand.

What do buyers complain about in clown costume?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Strap/String Quality. The return rate is 3.5%.

When does demand for clown costume peak?

Demand peaks in Oct–Nov; the busiest month runs 23.2× the quietest.

What does it cost to enter the clown costume niche?

Listings span £6.04–£30.47; the average listing price is £12.80 (sweet spot $15–$100). The average incumbent carries 173 reviews — the moat a new listing must climb.

clown costume

Worth a look

Shows beatable incumbent ratings (4.0★), but weak search conversion (1.2%) keeps it on the watch list.

Quality gap

Great4.0★

avg incumbent rating — lower means beatable quality

Review moat

Great172.74

avg incumbent reviews — the moat a new listing must climb

Competition

Great38%

top-5 click share — an open shelf

Brand share

Great58%

top-5 brand share — no brand owns this niche

Price range

Good£6.04–£30.47

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good£12.80

avg listing price — sweet spot $15–$100

Returns

Okay3.5%

return rate — above 5% kills the launch gate

Market size

Okay£102K

£102K/yr · 665K searches

Growth

Bad-4.0%

90-day search growth — must beat 0% to launch

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United Kingdom niche tracking, clown costume is a £102K/yr Amazon United Kingdom market (665K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 52/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

clown costume market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: £51K–£64K; units × avg price
Conversion rate: 1.2%
Avg BSR: #1,889
Page quality: 0%
Prime: 91%
Sponsored: 53%
Out of stock: 12.7%
Avg brand age: 34 months
Avg seller age: 196 days

Competition & brand share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Brands

26 rising

Sellers

Top-5 brand share

58%

Top 20: 95%

Top-5 click share

38%

Top 20: 76%

Open market

36%

Rubies24%
FNA FASHIONS12%
Beipegin8%
HENBRANDT8%
W WIDMANN MILANO Party Fashion6%
Smiffys6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.0% search growth over the last 90 days.

Peak months: Oct, Nov · busiest ÷ quietest = 23.2×

Open Trend

Top clown costume search terms

clown103K/yr -18.2%0.0% conv.
clown costume174K/yr +20.3%1.5% conv.
clown costume kids55K/yr -42.0%1.9% conv.
clown costume women92K/yr +16.2%0.5% conv.
clown outfit15K/yr +12.9%2.2% conv.
clown outfits16K/yr +51.8%0.5% conv.
kids clown costume25K/yr -47.1%2.1% conv.
clown costume adult17K/yr +23.3%2.1% conv.
womens clown costume30K/yr +71.1%0.9% conv.
clown outfit women8K/yr +44.2%1.2% conv.

All search terms

Top clown costume products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

FNA Fashions Adult Rainbow Clown Circus Costume Hen Do Night Party Fancy Dress Outfit (Clown Costume One Size)

FNA FASHIONS£12.253.8★41 rev

Rubies Official Dotted Clown Costume Adult Fancy Dress One Size Halloween

Rubies£15.103.8★786 rev

Beipegin Clown Costume Women Rainbow Hat Headband Collar Socks Tutu Skirt Red Nose Clown Accessories Jester Costume for Halloween Carnival Cosplay Party

Beipegin£12.103.7★13 rev

Benaewa 4 Pcs Clown Set Rainbow Clown Costume Shoes for Accessories Cosplay Theme Party

Benaewa£10.323.4★9 rev

HENBRANDT Rainbow Clown Costume Adult One Size - Vibrant Multicolour Fancy Dress Outfit with Hooped Trousers Hat & Bow Tie for Parties Festivals Halloween & Comedy Events

HENBRANDT£10.653.6★183 rev

Newest

by launch date

LIUQOBN 4PCS Clown Costume Set Clown Shoes Wig Red Nose Bow Tie Adjustable Fancy Dress Outfit For Halloween Carnival Circus Themed Parties

LIUQOBN£7.612 rev

3mo ago

EduPlayte Pack of 4 Costume Accessories Clown Includes Rainbow Wig Nose White Clown Outfits Unisex Accessories for Women Men Carnival Cosplay Pretend Play Circus Party Props(L:110-130CM)

EduPlayte£10.773 rev

6mo ago

ANDHOM Womens Jester Clown Harlequin Lolita Fancy Ruffle Short Bloomers Ruffled Lace Trim

ANDHOM£18.1210 rev

7mo ago

Beipegin Clown Costume Women Rainbow Hat Headband Collar Socks Tutu Skirt Red Nose Clown Accessories Jester Costume for Halloween Carnival Cosplay Party

Beipegin£12.1013 rev

7mo ago

Yezmo 7 PCS Clown Costume Set for Women Feathers Headband Gloves Socks Rainbow Tutu Skirt Y Back Adjustable Suspender Bowtie Nose

Yezmo£14.0980 rev

11mo ago

What buyers say about clown costume

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money24%

“Great value”

Quality-Overall20%

“Overall this is a well made”

Size-Overall17%

“Fit”

Advertised Vs Actual Product10%

“As pictured”

Comfort-Overall5%

“Its comfortable, visually bold and a great addition for anyone looking to create a more dramatic outfit”

Material Quality3%

“feels like nice fabric that would br comfortable”

Color3%

“Colourful costume”

Shape/Style2%

“Bold and eye-catching collar that adds drama to any costume”

Stitch/Finish/Polish2%

“It all appears well made with edges nicely turned over and sewn, plus overlocked darts and the binding is securely sewn in”

Wig/Artificial Hair Quality1%

“So the wig is absolutely perfect”

What buyers complain about

Size-Overall24%

“its not fitting an adult unless you're the size of a child”

Quality-Overall17%

“Not the best product”

Strap/String Quality11%

“Poorly made the straps to hold the trousers up are not fully attached they are all hanging on by a thread”

Shape/Style6%

“Bow tie is not holding up the shape”

Thickness6%

“Very thin so was worn over tracksuit”

Value For Money4%

“so for this Id say its probably not worth the price”

Thin4%

“Socks were very thin”

Top return reasons

Size-Overall72%

Quality-Overall9%

Strap/String Quality3%

Advertised Vs Actual Product3%

Material Quality3%

Durability2%

Functionality-Overall2%

Touch/Button Controls1%

Color1%

Stretchability/Expandability/Elasticity1%

Common questions

Is clown costume profitable to sell on Amazon United Kingdom?: The niche generates £102K/yr across 43 tracked products. 0 of 14 products launched in the last 360 days are still selling. 90-day search growth is -4.0%. Flapen's verdict: Worth a look (52/100).
How competitive is the clown costume niche?: 26 brands and 55 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 58% of demand.
What do buyers complain about in clown costume?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Strap/String Quality. The return rate is 3.5%.
When does demand for clown costume peak?: Demand peaks in Oct–Nov; the busiest month runs 23.2× the quietest.
What does it cost to enter the clown costume niche?: Listings span £6.04–£30.47; the average listing price is £12.80 (sweet spot $15–$100). The average incumbent carries 173 reviews — the moat a new listing must climb.