Clown Costume
Clown Costume shows beatable incumbent ratings (4.0★), but weak search conversion (1.2%) keeps it on the watch list.
Flapen Score
Is Clown Costume profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Clown Costume is a £102K/yr Amazon United Kingdom market (665K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 52/100.
Clown Costume: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -4.0% over the last 90 days and 1.2% of searches end in a purchase.
£102K
revenue / yr
Who owns the niche?
The top 5 brands hold 58% of demand, so 42% of the market is open.
42%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.
0/100
page quality · 43 products
Top Clown Costume products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
FNA Fashions Adult Rainbow Clown Circus Costume Hen Do Night Party Fancy Dress Outfit (Clown Costume One Size)
- Price
- £12.25
- Rating
- 3.8/5
- Reviews
- 41
- Age
- 7y ago
Rubies Official Dotted Clown Costume Adult Fancy Dress One Size Halloween
- Price
- £15.10
- Rating
- 3.8/5
- Reviews
- 786
- Age
- 19y ago
Beipegin Clown Costume Women Rainbow Hat Headband Collar Socks Tutu Skirt Red Nose Clown Accessories Jester Costume for Halloween Carnival Cosplay Party
- Price
- £12.10
- Rating
- 3.7/5
- Reviews
- 13
- Age
- 7mo ago
Benaewa 4 Pcs Clown Set Rainbow Clown Costume Shoes for Accessories Cosplay Theme Party
- Price
- £10.32
- Rating
- 3.4/5
- Reviews
- 9
- Age
- 1y ago
HENBRANDT Rainbow Clown Costume Adult One Size - Vibrant Multicolour Fancy Dress Outfit with Hooped Trousers Hat & Bow Tie for Parties Festivals Halloween & Comedy Events
- Price
- £10.65
- Rating
- 3.6/5
- Reviews
- 183
- Age
- 11y ago
Trending
90-day click momentum
LIUQOBN 4PCS Clown Costume Set Clown Shoes Wig Red Nose Bow Tie Adjustable Fancy Dress Outfit For Halloween Carnival Circus Themed Parties
- Price
- £7.61
- Rating
- 1.0/5
- Reviews
- 2
- Age
- 3mo ago
ANDHOM Womens Jester Clown Harlequin Lolita Fancy Ruffle Short Bloomers Ruffled Lace Trim
- Price
- £18.12
- Rating
- 4.5/5
- Reviews
- 10
- Age
- 7mo ago
Fun Shack Mens Clown Costume - Adult Clown Fancy Dress Outfit for Circus Parties and Halloween Celebrations X-Large
- Price
- £30.47
- Rating
- 4.2/5
- Reviews
- 130
- Age
- 9y ago
Beipegin Clown Costume Women Rainbow Hat Headband Collar Socks Tutu Skirt Red Nose Clown Accessories Jester Costume for Halloween Carnival Cosplay Party
- Price
- £12.10
- Rating
- 3.7/5
- Reviews
- 13
- Age
- 7mo ago
Smiffys Hooped Clown Costume for Adults Multi-Coloured Fancy Dress with Oversized Hooped Trousers Hat Bow Tie Classic Circus Carnival Clown Outfit for Parties Festivals Halloween Large
- Price
- £11.90
- Rating
- 4.1/5
- Reviews
- 135
- Age
- 17y ago
Newest
by launch dateLIUQOBN 4PCS Clown Costume Set Clown Shoes Wig Red Nose Bow Tie Adjustable Fancy Dress Outfit For Halloween Carnival Circus Themed Parties
- Price
- £7.61
- Rating
- 1.0/5
- Reviews
- 2
- Age
- 3mo ago
EduPlayte Pack of 4 Costume Accessories Clown Includes Rainbow Wig Nose White Clown Outfits Unisex Accessories for Women Men Carnival Cosplay Pretend Play Circus Party Props(L:110-130CM)
- Price
- £10.77
- Rating
- 4.3/5
- Reviews
- 3
- Age
- 6mo ago
ANDHOM Womens Jester Clown Harlequin Lolita Fancy Ruffle Short Bloomers Ruffled Lace Trim
- Price
- £18.12
- Rating
- 4.5/5
- Reviews
- 10
- Age
- 7mo ago
Beipegin Clown Costume Women Rainbow Hat Headband Collar Socks Tutu Skirt Red Nose Clown Accessories Jester Costume for Halloween Carnival Cosplay Party
- Price
- £12.10
- Rating
- 3.7/5
- Reviews
- 13
- Age
- 7mo ago
Yezmo 7 PCS Clown Costume Set for Women Feathers Headband Gloves Socks Rainbow Tutu Skirt Y Back Adjustable Suspender Bowtie Nose
- Price
- £14.09
- Rating
- 4.6/5
- Reviews
- 80
- Age
- 11mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
Brands
26 rising
Sellers
55
Top-5 brand share
58%
Top 20: 95%
Top-5 click share
38%
Top 20: 76%
Open market
36%
- Rubies24%
- FNA FASHIONS12%
- Beipegin8%
- HENBRANDT8%
- W WIDMANN MILANO Party Fashion6%
- Smiffys6%
Clown Costume demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct, Nov · busiest ÷ quietest = 23.2×
Top Clown Costume search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- clown103K/yr
- clown costume174K/yr
- clown costume kids55K/yr
- clown costume women92K/yr
- clown outfit15K/yr
- clown outfits16K/yr
- kids clown costume25K/yr
- clown costume adult17K/yr
- womens clown costume30K/yr
- clown outfit women8K/yr
What reviews say buyers love and hate about Clown Costume
What buyers mention most, as a share of all reviews.
What buyers love
87% of reviews“Great value”
“Overall this is a well made”
“Fit”
“As pictured”
“Its comfortable, visually bold and a great addition for anyone looking to create a more dramatic outfit”
What buyers complain about
70% of reviews“its not fitting an adult unless you're the size of a child”
“Not the best product”
“Poorly made the straps to hold the trousers up are not fully attached they are all hanging on by a thread”
“Bow tie is not holding up the shape”
“Very thin so was worn over tracksuit”
Clown Costume return rate & reasons
Why buyers send it back, as a share of all return requests.
3.5%
Return rate
78%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Clown Costume questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
