Clown Costume
MaybeThe products selling today average only 4.0★. But buyers convert on only 1.2% of searches, so Clown Costume is a Maybe.
- Flapen Score
- 52 / 100Top 24% of 1,773 Toys & Games niches · +8 vs the category median of 4452
- Market size
- £102K/yr665K searches / yr
- 90-day growth
- -4.0%search demand this quarter
- Competition
- 38%top-5 click share · 26 brands · 55 sellers
Flapen Score
Clown Costume against its category
The dotted line is the Toys & Games average. Past it, Clown Costume is stronger. Inside it, weaker.
Market
The Clown Costume market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Clown Costume 665K times last year and spent an estimated £102K. The top 5 brands take 58% of clicks. Demand peaks in Oct–Nov. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
1.2% of searches ended in a purchase last week.
Shoppers searched for this 665K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £102K a year.
- Searches, last 12 months
- 665K
- Growth, 90 days vs prior 90
- -4.0%
- Conversion, latest week
- 1.2%
- Market size, estimated
- £102Ka year
- Peak month
- October23.2× the quietest month
- Top search term
- clown103K searches a year
02 · Price
A sale here is worth £12.80.
Listings sell for £12.80 on average, from £6.04 to £30.47. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £12.80 that is £0 to £1K a year per listing.
- Average price
- £12.80under the $15 to $100 sweet spot
- Price range
- £6.04–£30.47
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 3.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
53% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 12.7% of listings are out of stock. The average listing ranks #1,889 within Fancy Dress. It carries 173 reviews at 4.02 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 53%
- Prime listings
- 91%
- Out of stock, average day
- 12.7%
- Average rank
- #1,889in Fancy Dress
- Average rating
- 4.02 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 173per listing
- Listings tracked
- 43
04 · Newcomers
Amazon counts 0 of last year's 14 launches as successful.
14 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 14
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Clown Costume products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
FNA Fashions Adult Rainbow Clown Circus Costume Hen Do Night Party Fancy Dress Outfit (Clown Costume One Size)
- Price
- £12.25
- Rating
- 3.8/5
- Reviews
- 41
- Age
- 7y ago

Rubies Official Dotted Clown Costume Adult Fancy Dress One Size Halloween
- Price
- £15.10
- Rating
- 3.8/5
- Reviews
- 786
- Age
- 19y ago

Beipegin Clown Costume Women Rainbow Hat Headband Collar Socks Tutu Skirt Red Nose Clown Accessories Jester Costume for Halloween Carnival Cosplay Party
- Price
- £12.10
- Rating
- 3.7/5
- Reviews
- 13
- Age
- 7mo ago

Benaewa 4 Pcs Clown Set Rainbow Clown Costume Shoes for Accessories Cosplay Theme Party
- Price
- £10.32
- Rating
- 3.4/5
- Reviews
- 9
- Age
- 1y ago

HENBRANDT Rainbow Clown Costume Adult One Size - Vibrant Multicolour Fancy Dress Outfit with Hooped Trousers Hat & Bow Tie for Parties Festivals Halloween & Comedy Events
- Price
- £10.65
- Rating
- 3.6/5
- Reviews
- 183
- Age
- 11y ago
Trending
90-day click momentum
LIUQOBN 4PCS Clown Costume Set Clown Shoes Wig Red Nose Bow Tie Adjustable Fancy Dress Outfit For Halloween Carnival Circus Themed Parties
- Price
- £7.61
- Rating
- 1.0/5
- Reviews
- 2
- Age
- 3mo ago

ANDHOM Womens Jester Clown Harlequin Lolita Fancy Ruffle Short Bloomers Ruffled Lace Trim
- Price
- £18.12
- Rating
- 4.5/5
- Reviews
- 10
- Age
- 7mo ago

Fun Shack Mens Clown Costume - Adult Clown Fancy Dress Outfit for Circus Parties and Halloween Celebrations X-Large
- Price
- £30.47
- Rating
- 4.2/5
- Reviews
- 130
- Age
- 9y ago

Beipegin Clown Costume Women Rainbow Hat Headband Collar Socks Tutu Skirt Red Nose Clown Accessories Jester Costume for Halloween Carnival Cosplay Party
- Price
- £12.10
- Rating
- 3.7/5
- Reviews
- 13
- Age
- 7mo ago

Smiffys Hooped Clown Costume for Adults Multi-Coloured Fancy Dress with Oversized Hooped Trousers Hat Bow Tie Classic Circus Carnival Clown Outfit for Parties Festivals Halloween Large
- Price
- £11.90
- Rating
- 4.1/5
- Reviews
- 135
- Age
- 17y ago
Newest
by launch date
LIUQOBN 4PCS Clown Costume Set Clown Shoes Wig Red Nose Bow Tie Adjustable Fancy Dress Outfit For Halloween Carnival Circus Themed Parties
- Price
- £7.61
- Rating
- 1.0/5
- Reviews
- 2
- Age
- 3mo ago

EduPlayte Pack of 4 Costume Accessories Clown Includes Rainbow Wig Nose White Clown Outfits Unisex Accessories for Women Men Carnival Cosplay Pretend Play Circus Party Props(L:110-130CM)
- Price
- £10.77
- Rating
- 4.3/5
- Reviews
- 3
- Age
- 6mo ago

ANDHOM Womens Jester Clown Harlequin Lolita Fancy Ruffle Short Bloomers Ruffled Lace Trim
- Price
- £18.12
- Rating
- 4.5/5
- Reviews
- 10
- Age
- 7mo ago

Beipegin Clown Costume Women Rainbow Hat Headband Collar Socks Tutu Skirt Red Nose Clown Accessories Jester Costume for Halloween Carnival Cosplay Party
- Price
- £12.10
- Rating
- 3.7/5
- Reviews
- 13
- Age
- 7mo ago

Yezmo 7 PCS Clown Costume Set for Women Feathers Headband Gloves Socks Rainbow Tutu Skirt Y Back Adjustable Suspender Bowtie Nose
- Price
- £14.09
- Rating
- 4.6/5
- Reviews
- 80
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 38% of clicks. An open shelf where new products get seen.
Brands
26 rising
Sellers
55
Top-5 brand share
58%
Top 20: 95%
Top-5 click share
38%
Top 20: 76%
Open market
36%
- Rubies24%
- FNA FASHIONS12%
- Beipegin8%
- HENBRANDT8%
- W WIDMANN MILANO Party Fashion6%
- Smiffys6%
Demand
Clown Costume search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 23.2×
Search terms
Top Clown Costume search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- clown103K/yr
- clown costume174K/yr
- clown costume kids55K/yr
- clown costume women92K/yr
- clown outfit15K/yr
- clown outfits16K/yr
- kids clown costume25K/yr
- clown costume adult17K/yr
- womens clown costume30K/yr
- clown outfit women8K/yr
Reviews and returns
What reviews say buyers love and hate about Clown Costume
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
its not fitting an adult unless you're the size of a child
Its a little on the small size
The gloves were a little small on me
Not the best product
Quality is low
Not the best quality at all
Poorly made the straps to hold the trousers up are not fully attached they are all hanging on by a thread
Bow tie is not holding up the shape
Very thin so was worn over tracksuit
Love
Great value
Good Value
Great value for money
Overall this is a well made
The rest of the set seemed fine - the top and bottoms are of decent quality, seem to be well made and finished
GREAT PRODUCT
Fit
fits as indicated by the sizing information
Good Clown Fit
As pictured
Just as wanted
matched the pictures
Its comfortable, visually bold and a great addition for anyone looking to create a more dramatic outfit
comfortable to wear
Also comfortable to wear
Return
3.5% Return rate 78% Fixable by listing
its not fitting an adult unless you're the size of a child
Its a little on the small size
The gloves were a little small on me
Not the best product
Quality is low
Not the best quality at all
Poorly made the straps to hold the trousers up are not fully attached they are all hanging on by a thread
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Clown Costume questions
Answered from the same tracked data.









