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Claw Machine

Maybe

Products sell for $25.23 on average, inside the sweet spot. But buyers convert on only 1.3% of searches, so Claw Machine is a Maybe.

Flapen Score
55
55 / 100
Top 16% of 1,773 Toys & Games niches · +11 vs the category median of 44
Market size
£122K/yr367K searches / yr
90-day growth
+6.5%search demand this quarter
Competition
52%top-5 click share · 11 brands · 22 sellers

Flapen Score

Claw Machine against its category

The dotted line is the Toys & Games average. Past it, Claw Machine is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Claw Machine market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Claw Machine 367K times last year and spent an estimated £122K. The top 5 brands take 77% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

1.3% of searches ended in a purchase last week.

Shoppers searched for this 367K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £122K a year.

Searches, last 12 months
367K
Growth, 90 days vs prior 90
+6.5%
Conversion, latest week
1.3%
Market size, estimated
£122Ka year
Peak month
December6.0× the quietest month
Top search term
claw machine159K searches a year

02 · Price

A sale here is worth £25.23.

Listings sell for £25.23 on average, from £11.26 to £35.48. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £25.23 that is £3K to £6K a year per listing.

Average price
£25.23inside the $15 to $100 sweet spot
Price range
£11.26–£35.48
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£3K–£6K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 13.6% of listings are out of stock. The average listing ranks #61 within Household Toys. It carries 325 reviews at 4.04 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
85%
Out of stock, average day
13.6%
Average rank
#61in Household Toys
Average rating
4.04 starsAmazon United Kingdom average 4.36 stars
Average reviews
325per listing
Listings tracked
20

04 · Newcomers

Amazon counts 2 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
2Amazon's first-year sales bar
Average brand age
27 months

Products

Top Claw Machine products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£12K£24K£37K£49K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

22

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

52%

Top 20: 100%

Open market

17%

  • evergoods25%
  • VEEVIFUN19%
  • CWLAKON16%
  • Vivo Technologies9%
  • Global Gizmos8%
  • VISATOR6%
  • Open — no brand owns it (5 brands, 17%)

Demand

Claw Machine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.0×

Search terms

Top Claw Machine search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • claw machine159K/yr
  • claw machine for kids45K/yr
  • mini claw machine39K/yr
  • kids claw machine14K/yr
  • grabber machine17K/yr
  • candy grabber machine14K/yr
  • toy grabber claw for kids8K/yr
  • claw machine big3K/yr
  • claw machine arcade game10K/yr
  • grabber toy4K/yr

Reviews and returns

What reviews say buyers love and hate about Claw Machine

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money15%−0.12

I am disappointed that I had to waste £14 plus delivery fee

bit expensive

Not worth it

Quality-Overall8%

its terrible quality its impossible to pick anything up with it

Rubbish

Size-Overall6%

Its bigger than I expected

they are quite small

Looks alot smaller than the picture portrays

Ease Of Use6%−0.08

Grabber not that good

so it doesnt always pick items up easily

wouldn't even turn on

Gifting Purpose5%−0.09

So had to return it which was a shame as it was meant to be a birthday present

Love

Fun/Entertainment Experience39%+3.85

Great toy

Great Fun

keeps them entertained for a good amount of time

Value For Money14%−0.12

Well worth the money

Good value for money toy

Good price

Quality-Overall9%

Good quality

Very well made

had excellent reviews

Gifting Purpose7%−0.09

Lovely gift

other small gifts

The included plush prizes are cute

Size-Overall3%

Just the right size

the little toys inside are a good size

Its big enough

Return

1.4% Return rate 8% Fixable by listing

Functionality-Overall35%▄▇▅▅▇█

Does not work absolute rubbish

Defective Material/Parts12%▂▆▄▄█▃
Size-Overall6%▁█▇█▁▇

Its bigger than I expected

they are quite small

Looks alot smaller than the picture portrays

Degree Of Motion6%▁▃█▃▂▄
Battery Inclusion5%▁▃▄█▆▅

FAQ

Common Claw Machine questions

Answered from the same tracked data.