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Claw Machine

Maybe

Products sell for $25.23 on average, inside the sweet spot. But buyers convert on only 1.3% of searches, so Claw Machine is a Maybe.

Flapen Score
55
55 / 100
Top 16% of 1,773 Toys & Games niches · +11 vs the category median of 44
Market size
£122K/yr367K searches / yr
90-day growth
+6.5%search demand this quarter
Competition
52%top-5 click share · 11 brands · 22 sellers

Flapen Score

Claw Machine against its category

The dotted line is the Toys & Games average. Past it, Claw Machine is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Claw Machine market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Claw Machine 367K times last year and spent an estimated £122K. The top 5 brands take 77% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 367K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £122K a year.

Searches, last 12 months
367K
Growth, 90 days vs prior 90
+6.5%
Conversion, latest week
1.3%
Market size, estimated
£122Ka year
Peak month
December6.0× the quietest month
Top search term
claw machine159K searches a year

02 · Price

A sale here is worth £25.23.

Listings sell for £25.23 on average, from £11.26 to £35.48. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £25.23 that is £3K to £6K a year per listing.

Average price
£25.23inside the $15 to $100 sweet spot
Price range
£11.26–£35.48
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£3K–£6K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 13.6% of listings are out of stock. The average listing ranks #61 within Household Toys. It carries 325 reviews at 4.04 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
85%
Out of stock, average day
13.6%
Average rank
#61in Household Toys
Average rating
4.04 starsAmazon United Kingdom average 4.36 stars
Average reviews
325per listing
Listings tracked
20

04 · Newcomers

2 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
2Amazon's first-year sales bar
Average brand age
27 months

Products

Top Claw Machine products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 52% of clicks. Leaders hold, but buyers still shop past them.

£0£12K£24K£37K£49K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

22

Est. top-5 brand share

77%

Top 20: 100%

Est. top-5 click share

52%

Top 20: 100%

Open market

17%

  • evergoods25%
  • VEEVIFUN19%
  • CWLAKON16%
  • Vivo Technologies9%
  • Global Gizmos8%
  • VISATOR6%
  • Open — no brand owns it (5 brands, 17%)

Demand

Claw Machine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.0×

Search terms

Top Claw Machine search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • claw machine159K/yr
  • claw machine for kids45K/yr
  • mini claw machine39K/yr
  • kids claw machine14K/yr
  • grabber machine17K/yr
  • candy grabber machine14K/yr
  • toy grabber claw for kids8K/yr
  • claw machine big3K/yr
  • claw machine arcade game10K/yr
  • grabber toy4K/yr

Reviews and returns

What reviews say buyers love and hate about Claw Machine

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Fun/Entertainment Experience”
15%of negative reviews mention “Value For Money”
1.4%of orders come back
“I am disappointed that I had to waste £14 plus delivery fee”
A buyer, on “Value For Money”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Claw Machine questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data