Citadel Paint

Shoppers searched for this 215K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -20.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £139K a year.

Searches, last 12 months

215K

Growth, 90 days vs prior 90

-20.7%

Conversion, latest week

2.2%

Market size, estimated

£139Ka year

Peak month

December2.9× the quietest month

Top search term

citadel paint65K searches a year

Listings sell for £29.61 on average, from £6.39 to £84.65. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £29.61 that is £7K to £15K a year per listing.

Average price

£29.61inside the $15 to $100 sweet spot

Price range

£6.39–£84.65

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

4K–5K

Units per listing a year

250–500

Revenue per listing a year

£7K–£15K

Returns

0.4%of orders · Amazon United Kingdom median 0.6%

40% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 25.0% of listings are out of stock. The average listing ranks #285 within Games & Accessories. It carries 947 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings

40%

Prime listings

80%

Out of stock, average day

25.0%

Average rank

#285in Games & Accessories

Average rating

4.62 starsAmazon United Kingdom average 4.36 stars

Average reviews

947per listing

Listings tracked

15

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

5

Successful launches

2Amazon's first-year sales bar

Average brand age

35 months