Citadel Paint
FailDemand is soft, at -20.7% this quarter, so Citadel Paint is a Fail.
- Flapen Score
- 40 / 100Ranks 1,079 of 1,773 Toys & Games niches · −4 vs the category median of 4440
- Market size
- £139K/yr215K searches / yr
- 90-day growth
- -20.7%search demand this quarter
- Competition
- 69%top-5 click share · 7 brands · 79 sellers
Flapen Score
Citadel Paint against its category
The dotted line is the Toys & Games average. Past it, Citadel Paint is stronger. Inside it, weaker.
Market
The Citadel Paint market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Citadel Paint 215K times last year and spent an estimated £139K. The top 5 brands take 93% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 40 out of 100, a Fail.
01 · Demand
2.2% of searches ended in a purchase last week.
Shoppers searched for this 215K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -20.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £139K a year.
- Searches, last 12 months
- 215K
- Growth, 90 days vs prior 90
- -20.7%
- Conversion, latest week
- 2.2%
- Market size, estimated
- £139Ka year
- Peak month
- December2.9× the quietest month
- Top search term
- citadel paint65K searches a year
02 · Price
A sale here is worth £29.61.
Listings sell for £29.61 on average, from £6.39 to £84.65. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £29.61 that is £7K to £15K a year per listing.
- Average price
- £29.61inside the $15 to $100 sweet spot
- Price range
- £6.39–£84.65
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £7K–£15K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
40% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 25.0% of listings are out of stock. The average listing ranks #285 within Games & Accessories. It carries 947 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 40%
- Prime listings
- 80%
- Out of stock, average day
- 25.0%
- Average rank
- #285in Games & Accessories
- Average rating
- 4.62 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 947per listing
- Listings tracked
- 15
04 · Newcomers
Amazon counts 2 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Citadel Paint products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Games Workshop - Warhammer 40 000: Paints + Tools Set
- Price
- £24.75
- Rating
- 4.7/5
- Reviews
- 1,193
- Age
- 3y ago

Games Workshop - Warhammer - Age of Sigmar Paints + Tools (2024 3rd Edition)
- Price
- £25.53
- Rating
- 4.7/5
- Reviews
- 241
- Age
- 2y ago

Games Workshop - Warhammer 40 000 - Space Marines: Infernus Marines + Paints Set
- Price
- £21.00
- Rating
- 4.7/5
- Reviews
- 909
- Age
- 3y ago

BASE SET OF CITADEL PAINTS
- Price
- £39.68
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 6mo ago

Vallejo Game Color Acrylic Paint Set 16 Matte and Metallic Colors 18 ml Dropper Bottles Starter Kit for Fantasy and Wargaming Miniatures
- Price
- £28.08
- Rating
- 4.8/5
- Reviews
- 2,059
- Age
- 13y ago
Trending
90-day click momentum
X ARTY HUB Model Paint Set 20-Color Miniature Painting Kit with 3 Brushes
- Price
- £23.67
- Rating
- 4.4/5
- Reviews
- 123
- Age
- 8mo ago

Nicpro 18 Colors Model Paint Set 20ml Ready to Use Modeling Acrylic Paints Brush & Airbrush Compatible Miniature Paint Set for Beginners & Artists on Models Figures Crafts Canvas with 1 Thinner
- Price
- £21.15
- Rating
- 4.6/5
- Reviews
- 332
- Age
- 8mo ago

BATTLE READY SET OF CITADEL PAINTS
- Price
- £84.65
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago

BASE SET OF CITADEL PAINTS
- Price
- £39.68
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 6mo ago

LAYER SET OF CITADEL PAINTS
- Price
- £38.83
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago
Newest
by launch date
BASE SET OF CITADEL PAINTS
- Price
- £39.68
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 6mo ago

LAYER SET OF CITADEL PAINTS
- Price
- £38.83
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago

BATTLE READY SET OF CITADEL PAINTS
- Price
- £84.65
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago

Nicpro 18 Colors Model Paint Set 20ml Ready to Use Modeling Acrylic Paints Brush & Airbrush Compatible Miniature Paint Set for Beginners & Artists on Models Figures Crafts Canvas with 1 Thinner
- Price
- £21.15
- Rating
- 4.6/5
- Reviews
- 332
- Age
- 8mo ago

X ARTY HUB Model Paint Set 20-Color Miniature Painting Kit with 3 Brushes
- Price
- £23.67
- Rating
- 4.4/5
- Reviews
- 123
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 flat
Sellers
79
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
3%
- Games Workshop64%
- Generic11%
- The Army Painter7%
- Nicpro5%
- Vallejo5%
- Citadel5%
- Open — no brand owns it (1 brand, 3%)
Demand
Citadel Paint search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.9×
Search terms
Top Citadel Paint search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- citadel paint65K/yr
- warhammer paint set51K/yr
- warhammer paint31K/yr
- citadel paint set27K/yr
- warhammer paints15K/yr
- citadel paints12K/yr
- warhammer 40k paint5K/yr
- warhammer 40k paint sets6K/yr
- games workshop paint3K/yr
Reviews and returns
What reviews say buyers love and hate about Citadel Paint
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
rest broke :/
its durability is bad
All good except for having an extra Abbadon Black instead of a Angrax Earthshade
white are lacking
Paintbrush was missing
Too expensive
Not much worth
the price on here is crazy
Love
provided nice colour
Very good range of colours
Ideal and great set of colours
The cutter tool is excellent quality
Great quality
Decent
The cheaper cost is perfect for beginners
Good value for money
Good for the price
Great quality for painting dungeon & dragons figures
Nice clean paint sent
Excellent paint
Great paints, coat nice, thin down good and easy to work with
Paint kit
Fantastic set to get started painting miniatures
Return
0.4% Return rate 25% Fixable by listing
Paintbrush was missing
They a lot smaller than I imagined
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Citadel Paint questions
Answered from the same tracked data.









