Christmas Squishmallows
FailShoppers spend only $0 a year here, so Christmas Squishmallows is a Fail.
- Flapen Score
- 19 / 100Ranks 1,769 of 1,773 Toys & Games niches · −25 vs the category median of 4419
- Market size
- £0/yr66K searches / yr
- 90-day growth
- -8.5%search demand this quarter
- Competition
- 100%top-5 click share · 2 brands · 23 sellers
Flapen Score
Christmas Squishmallows against its category
The dotted line is the Toys & Games average. Past it, Christmas Squishmallows is stronger. Inside it, weaker.
Market
The Christmas Squishmallows market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Christmas Squishmallows 66K times last year and spent an estimated £0. All 2 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 19 out of 100, a Fail.
01 · Demand
0.0% of searches ended in a purchase last week.
Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £0 a year.
- Searches, last 12 months
- 66K
- Growth, 90 days vs prior 90
- -8.5%
- Conversion, latest week
- 0.0%
- Market size, estimated
- £0a year
- Peak month
- December197.2× the quietest month
- Top search term
- christmas squishmallow26K searches a year
02 · Price
A sale here is worth £8.44.
Listings sell for £8.44 on average, from £6.34 to £10.88. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £8.44 that is £0 to £844 a year per listing.
- Average price
- £8.44under the $15 to $100 sweet spot
- Price range
- £6.34–£10.88
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£844
- Returns
- 1.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 33.7% of listings are out of stock. The average listing ranks #1,208 within Dolls & Accessories. It carries 95 reviews at 4.85 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 33.7%
- Average rank
- #1,208in Dolls & Accessories
- Average rating
- 4.85 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 95per listing
- Listings tracked
- 4
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Christmas Squishmallows products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Squishmallows Original Christmas Holiday 4-Pack Official Plush Amazon Exclusive | Collectable Cute Plush Toy Cuddly Toys for Children Soft Toys Cute Christmas Teddies
- Price
- £8.12
- Rating
- 4.8/5
- Reviews
- 342
- Age
- 1y ago

Squish-a-longs Clip-a-longs Holiday Pack Includes 4 Mini-Squish (Style 2)
- Price
- £6.34
- Rating
- 4.9/5
- Reviews
- 12
- Age
- 1y ago

Squishmallows Original The Grinch 8-Inch Max with Antlers Official Jazwares Plush | Collectable Cute Plush Toy Cuddly Toys for Children Soft Toys Cute Teddies Suitable for Girls and Boys Ages 3+
- Price
- £10.88
- Rating
- 5.0/5
- Reviews
- 9
- Age
- 10mo ago

Squishmallows Original 8in Buddy the Elf Official Jazwares Plush (Little)
- Price
- £8.43
- Rating
- 4.7/5
- Reviews
- 18
- Age
- 10mo ago
Trending
90-day click momentum
Squish-a-longs Clip-a-longs Holiday Pack Includes 4 Mini-Squish (Style 2)
- Price
- £6.34
- Rating
- 4.9/5
- Reviews
- 12
- Age
- 1y ago

Squishmallows Original The Grinch 8-Inch Max with Antlers Official Jazwares Plush | Collectable Cute Plush Toy Cuddly Toys for Children Soft Toys Cute Teddies Suitable for Girls and Boys Ages 3+
- Price
- £10.88
- Rating
- 5.0/5
- Reviews
- 9
- Age
- 10mo ago

Squishmallows Original 8in Buddy the Elf Official Jazwares Plush (Little)
- Price
- £8.43
- Rating
- 4.7/5
- Reviews
- 18
- Age
- 10mo ago

Squishmallows Original Christmas Holiday 4-Pack Official Plush Amazon Exclusive | Collectable Cute Plush Toy Cuddly Toys for Children Soft Toys Cute Christmas Teddies
- Price
- £8.12
- Rating
- 4.8/5
- Reviews
- 342
- Age
- 1y ago
Newest
by launch date
Squishmallows Original The Grinch 8-Inch Max with Antlers Official Jazwares Plush | Collectable Cute Plush Toy Cuddly Toys for Children Soft Toys Cute Teddies Suitable for Girls and Boys Ages 3+
- Price
- £10.88
- Rating
- 5.0/5
- Reviews
- 9
- Age
- 10mo ago

Squishmallows Original 8in Buddy the Elf Official Jazwares Plush (Little)
- Price
- £8.43
- Rating
- 4.7/5
- Reviews
- 18
- Age
- 10mo ago

Squish-a-longs Clip-a-longs Holiday Pack Includes 4 Mini-Squish (Style 2)
- Price
- £6.34
- Rating
- 4.9/5
- Reviews
- 12
- Age
- 1y ago

Squishmallows Original Christmas Holiday 4-Pack Official Plush Amazon Exclusive | Collectable Cute Plush Toy Cuddly Toys for Children Soft Toys Cute Christmas Teddies
- Price
- £8.12
- Rating
- 4.8/5
- Reviews
- 342
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
23
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Squishmallows73%
- Squish-a-longs27%
Demand
Christmas Squishmallows search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 197.2×
Search terms
Top Christmas Squishmallows search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- christmas squishmallow26K/yr
- squishmallow christmas20K/yr
- christmas squishmallows16K/yr
- squishmallows christmas4K/yr
Reviews and returns
What reviews say buyers love and hate about Christmas Squishmallows
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
They are tiny
I was expecting them to be big
Photos are miss leading
Love
got for a bargain of a price around the £6 price mark
well worth it
Great little present
Suitable for children
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Christmas Squishmallows questions
Answered from the same tracked data.









