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Christmas Jigsaw

Fail

Shoppers spend an estimated $50K a year here, so Christmas Jigsaw is a Fail.

Flapen Score
44
44 / 100
Ranks 850 of 1,773 Toys & Games niches · on the category median
Market size
£50K/yr330K searches / yr
90-day growth
-23.1%search demand this quarter
Competition
37%top-5 click share · 20 brands · 76 sellers

Flapen Score

Christmas Jigsaw against its category

The dotted line is the Toys & Games average. Past it, Christmas Jigsaw is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Christmas Jigsaw market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Christmas Jigsaw 330K times last year and spent an estimated £50K. The top 5 brands take 69% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 330K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -23.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.

Searches, last 12 months
330K
Growth, 90 days vs prior 90
-23.1%
Conversion, latest week
1.4%
Market size, estimated
£50Ka year
Peak month
December83.8× the quietest month
Top search term
christmas jigsaw puzzle 1000 pieces20K searches a year

02 · Price

A sale here is worth £11.08.

Listings sell for £11.08 on average, from £6.44 to £19.45. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £11.08 that is £1K to £3K a year per listing.

Average price
£11.08under the $15 to $100 sweet spot
Price range
£6.44–£19.45
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

49% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 26.1% of listings are out of stock. The average listing ranks #1,839 within Jigsaws & Puzzles. It carries 323 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
49%
Prime listings
90%
Out of stock, average day
26.1%
Average rank
#1,839in Jigsaws & Puzzles
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
323per listing
Listings tracked
39

04 · Newcomers

1 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Christmas Jigsaw products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 37% of clicks, no more. An open shelf where new products get seen.

£0£1K£3K£4K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

20 falling

Sellers

76

Est. top-5 brand share

69%

Top 20: 100%

Est. top-5 click share

37%

Top 20: 84%

Open market

25%

  • Ravensburger26%
  • MOJIGE15%
  • Gibsons11%
  • CLMCL8%
  • Falcon8%
  • Yunlus6%

Demand

Christmas Jigsaw search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26DecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 83.8×

Search terms

Top Christmas Jigsaw search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • christmas jigsaw puzzle 1000 pieces20K/yr
  • christmas jigsaw65K/yr
  • christmas jigsaw puzzles for adults 10008K/yr
  • christmas jigsaws 1000 pieces for adults63K/yr
  • christmas puzzle57K/yr
  • christmas jigsaw puzzles23K/yr
  • christmas jigsaws14K/yr
  • christmas puzzles 1000 pieces28K/yr
  • christmas puzzles18K/yr
  • christmas jigsaw puzzle9K/yr

Reviews and returns

What reviews say buyers love and hate about Christmas Jigsaw

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Fun/Entertainment Experience”
25%of negative reviews mention “Quality-Overall”
1.0%of orders come back
“one piece was missing - thats why Ive not rated it highly”
A buyer, on “Quality-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Christmas Jigsaw questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data