Skip to content

Christmas Jigsaw

Fail

Shoppers spend only $50K a year here, so Christmas Jigsaw is a Fail.

Flapen Score
44
44 / 100
Ranks 850 of 1,773 Toys & Games niches · on the category median
Market size
£50K/yr330K searches / yr
90-day growth
-23.1%search demand this quarter
Competition
37%top-5 click share · 20 brands · 76 sellers

Flapen Score

Christmas Jigsaw against its category

The dotted line is the Toys & Games average. Past it, Christmas Jigsaw is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Christmas Jigsaw market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Christmas Jigsaw 330K times last year and spent an estimated £50K. The top 5 brands take 69% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 330K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -23.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.

Searches, last 12 months
330K
Growth, 90 days vs prior 90
-23.1%
Conversion, latest week
1.4%
Market size, estimated
£50Ka year
Peak month
December83.8× the quietest month
Top search term
christmas jigsaw puzzle 1000 pieces20K searches a year

02 · Price

A sale here is worth £11.08.

Listings sell for £11.08 on average, from £6.44 to £19.45. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £11.08 that is £1K to £3K a year per listing.

Average price
£11.08under the $15 to $100 sweet spot
Price range
£6.44–£19.45
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

49% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 26.1% of listings are out of stock. The average listing ranks #1,839 within Jigsaws & Puzzles. It carries 323 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
49%
Prime listings
90%
Out of stock, average day
26.1%
Average rank
#1,839in Jigsaws & Puzzles
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
323per listing
Listings tracked
39

04 · Newcomers

Amazon counts 1 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Christmas Jigsaw products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

£0£1K£3K£4K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

20 falling

Sellers

76

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

37%

Top 20: 84%

Open market

25%

  • Ravensburger26%
  • MOJIGE15%
  • Gibsons11%
  • CLMCL8%
  • Falcon8%
  • Yunlus6%

Demand

Christmas Jigsaw search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26DecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 83.8×

Search terms

Top Christmas Jigsaw search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • christmas jigsaw puzzle 1000 pieces20K/yr
  • christmas jigsaw65K/yr
  • christmas jigsaw puzzles for adults 10008K/yr
  • christmas jigsaws 1000 pieces for adults63K/yr
  • christmas puzzle57K/yr
  • christmas jigsaw puzzles23K/yr
  • christmas jigsaws14K/yr
  • christmas puzzles 1000 pieces28K/yr
  • christmas puzzles18K/yr
  • christmas jigsaw puzzle9K/yr

Reviews and returns

What reviews say buyers love and hate about Christmas Jigsaw

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall25%0.00

one piece was missing - thats why Ive not rated it highly

I would liked the quality to have better for the price I payed

Strength17%−0.17

Flimsy puzzle pieces

Flimsy

Value For Money8%−0.13

Pricey

Print Quality8%−0.04

why don't they put a printed full image inside anymore

Size-Overall6%−0.02

Even smaller than the box lid picture

Love

Fun/Entertainment Experience23%+0.18

This one provided hours of fun

great fun

Lots of detail for children to spot

Quality-Overall21%0.00

A lovely great quality puzzle

Quality product

It's a great quality puzzle

Value For Money18%−0.13

Excellent value

Great price, my sister lives doing theses

Well worth the bargain price of £6 including delivery

Gifting Purpose7%+1.66

Would make a lovely present

The puzzle would be a lovely gift

Present

Design-Overall7%+0.96

Thoughtful design

Lovely to build

Great design; as a hobby baker, this appealed to me

Return

1.0% Return rate 39% Fixable by listing

Size-Overall21%▂▁▅▂█▁

Even smaller than the box lid picture

Product Condition16%█▁▁▆▁▁
Advertised Vs Actual Product13%▁█▁▃▁▁
Defective Material/Parts13%▁▃▁▂▁█
Print Quality11%▃▁█▁▁▁

why don't they put a printed full image inside anymore

FAQ

Common Christmas Jigsaw questions

Answered from the same tracked data.