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Christmas Glasses

Fail

The top 5 products take 100% of clicks, so Christmas Glasses is a Fail.

Flapen Score
25
25 / 100
Ranks 1,734 of 1,773 Toys & Games niches · −19 vs the category median of 44
Market size
£11K/yr97K searches / yr
90-day growth
-7.9%search demand this quarter
Competition
100%top-5 click share · 4 brands · 6 sellers

Flapen Score

Christmas Glasses against its category

The dotted line is the Toys & Games average. Past it, Christmas Glasses is stronger. Inside it, weaker.

25Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Christmas Glasses market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Christmas Glasses 97K times last year and spent an estimated £11K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 25 out of 100, a Fail.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -7.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £11K a year.

Searches, last 12 months
97K
Growth, 90 days vs prior 90
-7.9%
Conversion, latest week
1.5%
Market size, estimated
£11Ka year
Peak month
December678.8× the quietest month
Top search term
christmas glasses62K searches a year

02 · Price

A sale here is worth £7.18.

Listings sell for £7.18 on average, from £6.45 to £8.87. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £7.18 that is £0 to £718 a year per listing.

Average price
£7.18under the $15 to $100 sweet spot
Price range
£6.45–£8.87
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
£0–£718
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 31.7% of listings are out of stock. The average listing ranks #1,272 within Party Supplies. It carries 105 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
31.7%
Average rank
#1,272in Party Supplies
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
105per listing
Listings tracked
4

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Christmas Glasses products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£1K£2K£3K£4K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • DERAYEE34%
  • Ceqiny24%
  • Ideal Swan21%
  • Itoyx20%

Demand

Christmas Glasses search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarAugNov

Peak months: Nov, Dec · busiest ÷ quietest = 678.8×

Search terms

Top Christmas Glasses search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • christmas glasses62K/yr
  • christmas sunglasses7K/yr
  • xmas glasses6K/yr
  • christmas novelty glasses7K/yr
  • novelty christmas glasses3K/yr
  • christmas glasses to wear13K/yr

Reviews and returns

What reviews say buyers love and hate about Christmas Glasses

What buyers praise, what they complain about and why they send it back, from the reviews.

Love

Fun/Entertainment Experience50%−0.32

Christmas fun

Good Fun around the Christmas Table

Size-Overall17%+1.63

Perfect size for advent calendar fillers

Value For Money17%+1.63

Great value for price

Strength17%+1.63

Look very sturdy

FAQ

Common Christmas Glasses questions

Answered from the same tracked data.