christmas games
Skip itSoft demand (-80.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,504.88avg incumbent reviews — the moat a new listing must climb
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Avg price
Bad£5.81avg listing price — sweet spot $15–$100
Market size
Bad£19K£19K/yr · 198K searches
Growth
Bad-80.0%90-day search growth — must beat 0% to launch
Price range
Bad£2.35–£14.93cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, christmas games is a £19K/yr Amazon United Kingdom market (198K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 30/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
christmas games market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- £46K–£58K
- units × avg price
- Conversion rate
- 1.7%
- Avg BSR
- #1,009
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 13%
- Out of stock
- 13.7%
- Avg brand age
- 44 months
- Avg seller age
- 195 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
7 rising
Sellers
44
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
9%
- HENBRANDT27%
- Gift Republic15%
- UKPG13%
- eDigital Creations Party Supplies12%
- VEYLIN12%
- Gutter Games11%
- Open — no brand owns it (1 brand, 9%)
Demand & seasonality
Weekly Amazon search volume, last 93 weeks — -80.0% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 643.3×
Top christmas games search terms
- christmas party games66K/yr
- christmas games for kids36K/yr
- christmas fun7K/yr
- christmas table games17K/yr
- christmas card games7K/yr
- christmas party games for kids9K/yr
- christmas party game4K/yr
- kids christmas games11K/yr
- christmas board game8K/yr
- christmas card game5K/yr
Top christmas games products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
HENBRANDT 1 x Stick the Red Nose on the Reindeer 14pcs Christmas Party Game Rudolph Xmas Family Festive Games Christmas Stocking Filler Party Fillers Activity Game for Boys and Girls
HENBRANDT£2.354.5★2,352 rev
Gift Republic Christmas Trivia
Gift Republic£4.264.4★325 rev
Christmas Family Game - SANTA SPLAT - Unlimited Players For Children Family Kids Christmas Party Christmas eve box fillers Christmas stocking fillers
UKPG£4.894.2★337 rev
Christmas Party Bingo Game. A fun festive entertaining activity idea
eDigital Creations Party Supplies£4.674.3★3,175 rev
VEYLIN Christmas Party Toss Game Inflatable Reindeer Antler Hat with Rings for Kids Adults Family Xmas Fun Games
VEYLIN£4.354.1★3,830 rev
Newest
by launch date
HENBRANDT Single Pack Christmas Snap Card Game 9cm Kids Memory Pair Game Xmas Snap Cards Stocking Filler Christmas Eve Box Party Favours Loot Bag Fillers Lucky Dip for Boys and Girls
HENBRANDT£2.37178 rev
Christmas Family Game - SANTA SPLAT - Unlimited Players For Children Family Kids Christmas Party Christmas eve box fillers Christmas stocking fillers
UKPG£4.89337 rev
Gutter Games 12 Games of Xmas - 12 Hilarious & Festive Xmas Games Perfect Xmas Stocking Fillers Xmas Family GamesKids & Adults Adult Party Gamesa Fun & Festive Xmas Party White (XMS-001)
Gutter Games£14.931,129 rev
Drumond Park T73234 Articulate Christmas
Drumond Park£8.63713 rev
VEYLIN Christmas Party Toss Game Inflatable Reindeer Antler Hat with Rings for Kids Adults Family Xmas Fun Games
VEYLIN£4.353,830 rev
Trending
90-day click momentumGift Republic Christmas Trivia
Gift Republic£4.264.4★
VEYLIN Christmas Party Toss Game Inflatable Reindeer Antler Hat with Rings for Kids Adults Family Xmas Fun Games
VEYLIN£4.354.1★
HENBRANDT Single Pack Christmas Snap Card Game 9cm Kids Memory Pair Game Xmas Snap Cards Stocking Filler Christmas Eve Box Party Favours Loot Bag Fillers Lucky Dip for Boys and Girls
HENBRANDT£2.374.6★
HENBRANDT 1 x Stick the Red Nose on the Reindeer 14pcs Christmas Party Game Rudolph Xmas Family Festive Games Christmas Stocking Filler Party Fillers Activity Game for Boys and Girls
HENBRANDT£2.354.5★
Drumond Park T73234 Articulate Christmas
Drumond Park£8.634.5★
What buyers say about christmas games
What buyers praise and complain about, mined from review topics.What buyers love
“Good fun”
“Great value for price”
“great novelty stocking filler”
“Simple”
“Perfect size for advent calendar fillers”
“very brightly coloured”
“Look very sturdy”
What buyers complain about
“really boring trivia got refund”
“The hoops couldn't be inflated”
“No good whatsoever”
“cards a bit thin”
Top return reasons
Common questions
- Is christmas games profitable to sell on Amazon United Kingdom?
- The niche generates £19K/yr across 8 tracked products. 90-day search growth is -80.0%. Flapen's verdict: Skip it (30/100).
- How competitive is the christmas games niche?
- 7 brands and 44 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in christmas games?
- Top complaints mined from reviews: Trivia Games, Inflation/Deflation, Quality-Overall. The return rate is 0.7%.
- When does demand for christmas games peak?
- Demand peaks in Nov–Dec; the busiest month runs 643.3× the quietest.
- What does it cost to enter the christmas games niche?
- Listings span £2.35–£14.93; the average listing price is £5.81 (sweet spot $15–$100). The average incumbent carries 1,505 reviews — the moat a new listing must climb.