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Christmas Games

Fail

Demand is soft, at -80.0% this quarter, so Christmas Games is a Fail.

Flapen Score
30
30 / 100
Ranks 1,617 of 1,773 Toys & Games niches · −14 vs the category median of 44
Market size
£19K/yr198K searches / yr
90-day growth
-80.0%search demand this quarter
Competition
69%top-5 click share · 7 brands · 44 sellers

Flapen Score

Christmas Games against its category

The dotted line is the Toys & Games average. Past it, Christmas Games is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Christmas Games market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Christmas Games 198K times last year and spent an estimated £19K. The top 5 brands take 79% of clicks. Demand peaks in Nov–Dec. Flapen scores it 30 out of 100, a Fail.

01 · Demand

1.7% of searches ended in a purchase last week.

Shoppers searched for this 198K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -80.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £19K a year.

Searches, last 12 months
198K
Growth, 90 days vs prior 90
-80.0%
Conversion, latest week
1.7%
Market size, estimated
£19Ka year
Peak month
December643.3× the quietest month
Top search term
christmas party games66K searches a year

02 · Price

A sale here is worth £5.81.

Listings sell for £5.81 on average, from £2.35 to £14.93. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £5.81 that is £581 to £1K a year per listing.

Average price
£5.81under the $15 to $100 sweet spot
Price range
£2.35–£14.93
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£581–£1K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

13% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.7% of listings are out of stock. The average listing ranks #1,009 within Games & Accessories. It carries 1,505 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
13%
Prime listings
100%
Out of stock, average day
13.7%
Average rank
#1,009in Games & Accessories
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,505per listing
Listings tracked
8

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Christmas Games products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£955£2K£3K£4K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

44

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

9%

  • HENBRANDT27%
  • Gift Republic15%
  • UKPG13%
  • eDigital Creations Party Supplies12%
  • VEYLIN12%
  • Gutter Games11%
  • Open — no brand owns it (1 brand, 9%)

Demand

Christmas Games search demand

Weekly searches over the year, seasonality beneath. Pick a range.

200K150KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNov

Peak months: Nov, Dec · busiest ÷ quietest = 643.3×

Search terms

Top Christmas Games search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • christmas party games66K/yr
  • christmas games for kids36K/yr
  • christmas fun7K/yr
  • christmas table games17K/yr
  • christmas card games7K/yr
  • christmas party games for kids9K/yr
  • christmas party game4K/yr
  • kids christmas games11K/yr
  • christmas board game8K/yr
  • christmas card game5K/yr

Reviews and returns

What reviews say buyers love and hate about Christmas Games

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Trivia Games33%−0.30

really boring trivia got refund

Inflation/Deflation17%−0.14

The hoops couldn't be inflated

Quality-Overall17%−0.14

No good whatsoever

Thickness17%−0.04

cards a bit thin

Love

Fun/Entertainment Experience73%+4.02

Good fun

Fun little pack of cards

This is a great game

Value For Money6%+0.24

Great value for price

Good price

Collectibles6%+0.23

great novelty stocking filler

Ease Of Use4%+0.15

Simple

Size-Overall2%+0.09

Perfect size for advent calendar fillers

Return

0.7% Return rate 0% Fixable by listing

Inflation/Deflation67%█▁▁▁▁▁

The hoops couldn't be inflated

Storage Capacity33%▁█▁▁▁▁

FAQ

Common Christmas Games questions

Answered from the same tracked data.