Christmas Fancy Dress

Shoppers searched for this 910K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +51.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £139K a year.

Searches, last 12 months

910K

Growth, 90 days vs prior 90

+51.1%

Conversion, latest week

0.9%

Market size, estimated

£139Ka year

Peak month

December349.2× the quietest month

Top search term

christmas fancy dress for adults44K searches a year

Listings sell for £17.31 on average, from £3.16 to £56.42. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £17.31 that is £0 to £2K a year per listing.

Average price

£17.31inside the $15 to $100 sweet spot

Price range

£3.16–£56.42

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

£0–£2K

Returns

4.2%of orders · Amazon United Kingdom median 0.6%

62% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 24.9% of listings are out of stock. The average listing ranks #3,642 within Fancy Dress. It carries 245 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings

62%

Prime listings

77%

Out of stock, average day

24.9%

Average rank

#3,642in Fancy Dress

Average rating

4.27 starsAmazon United Kingdom average 4.36 stars

Average reviews

245per listing

Listings tracked

65

28 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

28

Successful launches

0Amazon's first-year sales bar

Average brand age

33 months