Christmas Fancy Dress

Shoppers searched for this 910K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +51.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £139K a year.

Searches, last 12 months

910K

Growth, 90 days vs prior 90

+51.1%

Conversion, latest week

0.9%

Market size, estimated

£139Ka year

Peak month

December349.2× the quietest month

Top search term

christmas fancy dress for adults44K searches a year

Listings sell for £17.31 on average, from £3.16 to £56.42. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £17.31 that is £0 to £2K a year per listing.

Average price

£17.31inside the $15 to $100 sweet spot

Price range

£3.16–£56.42

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

£0–£2K

Returns

4.2%of orders · Amazon United Kingdom median 0.6%

62% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 24.9% of listings are out of stock. The average listing ranks #3,642 within Fancy Dress. It carries 245 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings

62%

Prime listings

77%

Out of stock, average day

24.9%

Average rank

#3,642in Fancy Dress

Average rating

4.27 starsAmazon United Kingdom average 4.36 stars

Average reviews

245per listing

Listings tracked

65

28 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

28

Successful launches

0Amazon's first-year sales bar

Average brand age

33 months