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Chicken Costume

Maybe

The average product has only 112 reviews. But demand is soft, at -38.6% this quarter, so Chicken Costume is a Maybe.

Flapen Score
50
50 / 100
Top 30% of 1,773 Toys & Games niches · +6 vs the category median of 44
Market size
£43K/yr109K searches / yr
90-day growth
-38.6%search demand this quarter
Competition
43%top-5 click share · 30 brands · 56 sellers

Flapen Score

Chicken Costume against its category

The dotted line is the Toys & Games average. Past it, Chicken Costume is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chicken Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chicken Costume 109K times last year and spent an estimated £43K. The top 5 brands take 51% of clicks. Demand peaks in Oct–Nov. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

2.4% of searches ended in a purchase last week.

Shoppers searched for this 109K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -38.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.

Searches, last 12 months
109K
Growth, 90 days vs prior 90
-38.6%
Conversion, latest week
2.4%
Market size, estimated
£43Ka year
Peak month
October4.9× the quietest month
Top search term
chicken costume57K searches a year

02 · Price

A sale here is worth £16.55.

Listings sell for £16.55 on average, from £4.96 to £34.77. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £16.55 that is £0 to £2K a year per listing.

Average price
£16.55inside the $15 to $100 sweet spot
Price range
£4.96–£34.77
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
2.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

72% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 25.2% of listings are out of stock. The average listing ranks #1,427 within Fancy Dress. It carries 112 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
85%
Out of stock, average day
25.2%
Average rank
#1,427in Fancy Dress
Average rating
4.14 starsAmazon United Kingdom average 4.36 stars
Average reviews
112per listing
Listings tracked
39

04 · Newcomers

Amazon counts 1 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top Chicken Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£5K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

30 rising

Sellers

56

Top-5 brand share

51%

Top 20: 92%

Top-5 click share

43%

Top 20: 82%

Open market

43%

  • Smiffys18%
  • HENBRANDT13%
  • Siliget7%
  • TC Toys7%
  • My Illusions6%
  • Poptrend6%

Demand

Chicken Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 4.9×

Search terms

Top Chicken Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chicken costume57K/yr
  • chicken costume adult15K/yr
  • chicken outfit11K/yr
  • hen costume6K/yr
  • chicken outfit adult5K/yr
  • chicken suit3K/yr
  • adult chicken costume5K/yr
  • chicken joe costume7K/yr

Reviews and returns

What reviews say buyers love and hate about Chicken Costume

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money18%+1.21

not cheap as socks go

Not worth the money at all

I didnt feel it was worth the price

Quality-Overall15%+0.33

not the best

Rubbish

Advertised Vs Actual Product15%−0.22

Looks absolutely nothing like the photos

Extremely disappointed by the misleading item header

Nothing like the pics and tiny

Size-Overall11%+0.24

Not adult size

it should fit

Very small, more for a child or a very small woman

Inflation/Deflation10%−0.13

Fan to blow it up is useless so I was just a saggy chicken all night

Love

Fun/Entertainment Experience25%+2.19

Fun costume

Good fun

Halloween costume for my 12 year old he loved it and gave us and all his mates a great laugh

Quality-Overall19%+0.33

Great costume and really good quality

Good quality

Great product

Value For Money13%+1.21

Great value

Good value

Worth the money

Advertised Vs Actual Product10%−0.22

did the job

do as I did

Exactly as described

Size-Overall8%+0.24

Good fit and nice and stretchy

Nice fit fun item to wear at partys

Fits a short and tall person well

Return

2.8% Return rate 76% Fixable by listing

Size-Overall65%▁█▆▆▄▆

Not adult size

it should fit

Very small, more for a child or a very small woman

Quality-Overall12%█▂▂▂▂▁

not the best

Rubbish

Advertised Vs Actual Product7%▁▁▂█▄▁

Looks absolutely nothing like the photos

Extremely disappointed by the misleading item header

Nothing like the pics and tiny

Defective Material/Parts3%▁▁▆█▇▁
Product Condition3%▁▁▁▁█▁

FAQ

Common Chicken Costume questions

Answered from the same tracked data.